FirstVet Preference Collection Form

22,7%
Response Rate
1000+
Enriched customer profiles

⚡ Key results

Challenge
Enriching their customer profiles with information on pet types.

How they did it
Users coming from an email campaign, without having provided details on pets, get to see a popup asking them to fill in pet types. Collecting this type of zero-party data allows them to provide more relevant communication and offers for visitors.

FirstVet Preference Collection Form
Jimmy Gök

⚙️ Main Features Used

  • Popup campaign
  • Form
  • Session conditions

🎯 Targeting

  • Identified users
  • Device targeting
  • Campaign history targeting

FirstVet Preference Collection Form

FirstVet

Animal care

Domains

1 Country

CRM

N/A

CMS

N/A

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