Felix Langlet

Customers are 5x more likely to recommend brands with awesome customer experiences to their friends. And something to keep in mind is that for every complaint you get, there are about 26 dissatisfied customers who are not speaking out. Knowing what your customers think and feel has never been more important. And CSAT surveys can

The best and most sustainably way to increase your average order value, is by having a great customer experience strategy. The fastest way to increase your average order value? These 5 strategies: Smart discount strategies Post-purchase upsells Two types of buyer insurance (free profits) Use loyalty rewards Use bundles What is average order value? The

Net Promoter Score (NPS) is a simple way to measure how loyal your customers are. But first, let me explain what NPS is and why it matters. NPS is based on one question: “How likely are you to recommend our product or service to a friend or colleague?”. And it’s not just a vanity metric.

Abandoned carts are every E-commerce owner’s nightmare. The most common advice on how to reduce cart abandonment is using abandoned cart emails, but there is one problem with that… Cart abandonment emails are only sent out if the person abandoning their cart exists in your email database. In other words, the abandoner needs to be

We’ve analyzed 25 of the largest and fastest-growing online retailers to find out which list building strategies they use. Here they are: Welcome discounts Pre-launch signups Abandoned cart popups Seasonal events and shopping holidays Post-purchase incentives Referral campaigns Back-in-stock notifications Give away free products Use Quizzes to capture emails Add an opt-in form in your

If you’re looking for inspiration for your Easter campaigns, you’ve come to the right place. Easter is so much more than just candy-filled eggs and Easter bunnies, and you as a marketer have the chance to find your inner child and get a little creative. It’s easy to think that Easter has nothing to do

In this post, you’re going to learn how to use some of the most effective sales promotions and discount strategies that will increase your e-commerce sales.

From flash sales to abandoned cart campaigns, to referral discounts, and personalized coupons, we’re covering it all.