Don’t Be Spooked To Use These 5 Halloween Campaigns

Halloween is all about playfulness and is the perfect chance to engage your customers with spooky, fun onsite campaigns. Promoting a seasonal sale like Halloween, across all of your channels (website, social media, email, etc) is important to really maximize the engagement. With consistent and seamless messaging, you’ll be able to create an even better experience for your customer!

Think of it like this, someone who sees your Halloween promotions on Instagram and then on your website will be even more engaged with your current promotions. With onsite marketing, you can boost the engagement and drive conversions even further with a few simple tricks.

1. Spin-the-Wheel

Create some excitement by using a Spin-the-Wheel campaign. With a Halloween twist, the prizes could include exclusive discounts, free shipping or other valuable offers. Adding sprinkles of interactivity will encourage your visitors to engage themselves, something even a massive marketplace giant like Temu uses today.

Halloween Spin The Wheel popup

2. Memory Game

A Halloween-themed Memory game is a fun twist to your Halloween promotions on your site. Design a promotion where visitors match Halloween-themed items like pumpkins, skeletons, or ghosts to win a special prize. This will increase the time spent on your site, boost engagement and, with a special offer, increase the likelihood of conversions.

Don't Be Spooked To Use These 5 Halloween Campaigns

3. Last Order Date

Like many other events, Halloween has a set date and period where it’s relevant. To add some FOMO to your Halloween sale, you can place a delivery countdown timer or message to inform your visitors of the last possible day they can place orders to receive them in time for Halloween. This adds a sense of urgency, even more so for last-minute shoppers. A countdown campaign with spooky graphics can will remind customers that you’ve got something special going on and encourage them to act fast. This can also be used to countdown to the Halloween sale itself or for specific offers like “24 hours to get 25% off.”

Halloween Last Order Date Countdown

4. Gift Guide

A Halloween-themed gift guide can help customers find the perfect gift from your collection. How about “Top 10 Halloween Gifts” or “Spooky Essentials”, to further boost the order value and conversions? You can also create a simple 3-step gift guide with selectable budgets and categories within the Halloween offering.

Halloween Gift Guide

5. Exit-Intent

Exit-intent can and should be used all year round, but can be made even more special by infusing it with a timed Halloween-themed offer. If a visitor is about to leave your site, an exit-intent campaign can help you save that potential sale. These are simple to set up and have high conversion rates, and will be very useful during periods with more website traffic.

Using these strategies, you can create an even more engaging and profitable Halloween sale for your business. With gamification, FOMO, and personalized offers, you can up the game for your seasonal marketing on your website and create a seamless experience across your channels.

Don't Be Spooked To Use These 5 Halloween Campaigns
Jimmy Gök

Experience-Led Growth

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