15 Extremely Actionable Lead Generation Strategies You Can Use Today
If lead generation was easy, it wouldn't be voted as one of the biggest challenge businesses face today.
Imagine if you could make a quick tweak to your lead generation strategy and instantly see a boost in your conversion rate?
Now, imagine if there were 15 of these strategies…
...and each one of them would help you generate more leads, more sales, and more subscribers to your business?
Well, lucky for you, you don't need to use your imagination for that.
Because that's exactly what you can read about in this post:
15 of the most effective and actionable lead generation strategies in 2018, that you can use to grow your business... today!
Just click on one of the links below to be taken straight to that section.
- The One-Click Lead Capture
- Using the OPF-Technique to Generate 22% More Leads
- Using YouTube or Vimeo as "Engagement Magnets"
- Turning "Out of Stock" Into an Opportunity
- Use the Godfather-Strategy to Build Your Email List
- Using FOMO to increase your conversion rate
- Hacking Scroll-Depth to Get up to 80% More Clicks on Your CTA's
- Use Exit-Intent Popups on Key Pages
- Using Pre-fill to Make Forms Easier to Complete
- Using 404 Pages to Generate Leads
- Using Challenges to Engage and Convert
- Host or visit physical seminars
- Asking Questions to Get a 50% Conversion Rate
- Using Content Upgrades
- Leveraging the Power of Community With This Popular App
1 The One-Click Lead Capture
Email is about to get dethroned because there’s a new sheriff in town...
Say hello to Facebook Messenger.
With over 1.3 billion users, Messenger is a channel with the potential to change the way you look at digital marketing forever.
E-mail has been the king of marketing channels since the early days of the internet, and the reason is largely due to the ability to personalize the content.
But here’s the kicker:
If you want to use someone’s name, company name or website URL in your email, you first have to collect that information from your prospect.
In other words, you can only use data you’ve actively collected from your subscribers.
And here's the worst part:
Open rates are declining each day.
This is not the case when it comes to Facebook Messenger…
First of all, Facebook already knows everything about your prospect. It knows so much about them that all someone has to do to sign up is click a button.
If you want your conversion rates to stay high, it’s important to reduce friction.
Clicking a button is about as easy it gets.
Also, Facebook Messenger has the highest open rate compared to any other channel:
With reports of open rates well above 80%, you can expect your message to be seen by almost everyone you send it to.
You need a Facebook page to be able to send messages to your prospects. BUT...
...instead of using your company’s page, create a page for yourself, in your own name and with your own profile picture.
That way it looks like you are sending out the message personally, instead of them coming from your company.
2 Using the OPF-Technique to Generate 22% More Leads
Imagine if you could double your reach or conversion rate just by adding 3 words to any thank-you-page, order confirmation page, or thank you text?
You don’t even need a marketing budget for this to work, or any connections.
It just works right out of the box.
Here they are:
“Invite a friend”
Add these 3 words to any popup, landing page, or thank you page and you will instantly see a lift in conversions.
We tried it on triggerbee.com recently when inviting prospects to one of our physical events.
Over 135 entries in just 2 days.
41% Invited a friend (or colleague).
22% of those invited by their friends, signed up for the webinar.
And it’s all thanks to a regular HTML link.
It’s super simple to add, and you can literally just copy-paste a small HTML-snippet to your website.
Just copy this code and paste it on any page:
<a style="font-weight: 600; text-decoration: none;" href="mailto:?subject=?body=?utm_campaign=”invite-a-friend">Invite a friend</a>
Use E-mailer Link Maker if you want to have a pre-filled subject line and somebody content.
If the person who is inviting a friend don’t have to write a message, the chances of them actually sending their invite increases dramatically.
3 Using YouTube or Vimeo as "Engagement Magnets"
Video is one of the most engaging types of content on the internet.
The numbers speak for themselves...
Including video on landing pages can increase conversion rates by up to 80% (Unbounce)
Visitors spend up to 2.6x more time on pages with video than without (Insivia).
I think you’ll agree with me on this:
Video is awesome!
But, having a video on your website just because you want to have a video won’t do you any good…
You have to use it strategically if you want to turn viewers into prospects!
Normally when you finish watching a video, YouTube just shows you a bunch of other related videos.
Instead, you can use Triggerbee to create a widget that pops up right after the video ends.
That way you can capture their information while they're already engaged.
Pretty smart right?
Pro tip: Offer your visitors a powerful lead magnet related to the content in the video, or ask them to participate in a contest.
One of our customers ran a contest this way, and they had click-through-rates of over 72.6%!
4 Turning "Out of Stock" Into an Opportunity
When products are out of stock, you're losing customers.
But lucky for you, there is a way to turn that into an opportunity.
Instead of just displaying a red text, like most online retailers do...
Add a form below your “OUT OF STOCK”-text with the message:
“Enter your email to get a notification when this product is back in stock”.
Pro tip: If you know when your item is back in stock, add a timer that counts down to the expected date of arrival for your product.
5 Use the Godfather-Strategy to Build Your Email List
What sounds more appealing to you:
“Sign up for the newsletter”
“Join our tribe of 2500+ world-class marketers and salespeople”
I think you’ll agree with me that the second sentence sounds way more appealing.
It’s basically the same offer, but with some added social proof.
Old pitches like “Sign up for our newsletter” just don’t work anymore because the truth is that nobody reads newsletters anymore…
They want content personalized to them. Lazer focused, point-solving, specific content that meets their interests and needs.
We manually analyzed over 50 000 conversions from our users to find out what type of message converts best.
Here are the results:
Turns out, using an offer instead of “Sign up for our newsletter, increases your conversion rate by almost 80x!
As the legendary Gary Halbert once said:
“You should think more about how to "sweeten" your offer than any other aspect of writing copy.”
And that certainly proves to be true even to this day.
Pro tip: If you already have an email sequence going out, you could rewrite it slightly and turn it into a 3-day, 5-day, or 10-day course!
6 Using FOMO to increase your conversion rate
Applying scarcity, or FOMO, is one of few tactics that almost instantly can increase your conversion rate.
Here’s a real-life example:
Jessica Parker and Melissa Burkley conducted a study where they showed women a photograph of their potential dream man.
Half of the women were told the guy was single and the other half were told he was in a relationship.
The results might surprise you...
59% said they would be interested in pursuing the single guy when they thought he was single.
But, that number jumped to 90% when they thought the guy was taken!
We want what we can’t have, and it’s just the way we’re wired.
But, you should think twice before just throwing up a countdown on all your pages.
Your visitors are not stupid. They will spot false offers pretty quick, and those who don’t will just feel deceived if they find out your offer continues to run after they have purchased.
So make sure you use it sparingly.
Here are a few situations where you can use it:
- When you actually have a limited offer
- When there are only a few seats left for your webinar
- When a product is running out of stock
7 Hacking Scroll-Depth to Get up to 80% More Clicks on Your CTA's
Only about 20% of your visitors reach the bottom of your website.
It’s not your fault though -- it’s like this for almost every website on the internet.
This means if you have a call to action anywhere near the bottom of your page, 80% of your visitors will never see it!
But, here’s a way to solve it:
Get yourself a tool that shows you how far down people are scrolling on your website. We use Hotjar for this.
Let at least 500 - 1000 people visit your website, and then...
...check out your shiny new scroll map.
Here’s an example of how we could use the scroll hack on our own website:
This is a landing page for our Mailchimp integration.
As you can see, 58% of visitors don’t even get to the section where they can see how the integration works.
So what we can do here is two things:
- Move the testimonials at the top, to the bottom of the page.
- Add a scroll-popup at 5% - 10% above the 58% mark to hopefully get a few leads.
After we’ve modified the page, we can create a new heat map and see if anything has changed.
If not, we might have to restructure the whole landing page to improve the user experience.
8 Use Exit-Intent Popups on Key Pages
People either love em’ or hate em’.
And whether you like it or not, popups work.
Especially Exit-intent popups.
But first, some words of caution:
Exit intent popups are your BACKUP to your web pages.
If your exit intent popup has a higher conversion rate than your website, you probably should think about redesigning your website first.
But if you use it as a hail mary on your most important pages, they can work pretty well.
Yayday is a Triggerbee customer. They run an eCommerce store in Sweden only selling products under $10.
They added an exit intent popup to their shopping cart page where they offered leaving visitors a 10% discount.
Their conversion rate?
13.2% - pretty good if you ask me.
9 Using Pre-fill to Make Forms Easier to Complete
Over 70% of your visitors expect you to recognize them when they return to your website.
And if you have several forms on your website, there’s no bigger turn-off than letting your visitors fill out the same information…
Pre-filling forms for visitors that are already identified is one of the best ways of saying “Welcome back”.
Pre-fill means that you automatically add information like email address, name, phone number or company name in your forms.
So, instead of showing empty forms every time...
The prospect can just review their information already there, and hit submit.
If you want to know more about pre-filling forms and why it’s a smarter way of generating leads, you can read The Definitive Guide to Progressive Profiling.
10 Using 404 Pages to Generate Leads
When someone clicks on the link to your website in Google, they expect to land on a specific page or post.
But what happens if that page doesn’t exist?
Most 404-pages just tell you what you already know - that the page no longer exists.
And research shows that over 73% of your users leave your website when they reach a 404-page.
Lost visitors = lost customers.
Not very useful advice.
What you can do instead is giving away an E-book or a report.
That way you’ll turn something bad - a broken page - into an opportunity to generate a lead.
Unbounce, a leading landing page provider, lets people choose between two options on their 404-page.
11 Using Challenges to Engage and Convert
In this tactic, we look towards the fitness industry to apply one of their most effective lead generating strategies…
The 30-day challenge.
Challenges can be applied to almost any industry, and any product or service.
Not only does this create a community around your actual product or service, but it’s also a strategy that engages your subscribers/prospects.
When you’re searching for new marketing strategies, always find out what the smallest players in the biggest niches are doing.
The reason is that big corporations rarely engage customers and prospects the same way small companies do.
12 Host or visit physical seminars
One of the best ways to generate leads is to host physical events.
Whether you’re attending or arranging meetups, seminars or educational classes - meeting with your prospects face to face is one of the best things you can do.
Besides, most people would love to get out of their office every once in a while.
At Triggerbee we try to arrange one or two physical events every year, and we never have any problem to get around 150 - 200 signups each time.
In 2016, we held a seminar together with Pipedrive with over 250 attendees and it was very appreciated.
Not only did we get a chance to speak directly to both customers and prospects, but we also get a chance to keep communicating with most of the attendees after the seminar.
13 Asking Questions to Get a 50% Conversion Rate
Except for Facebook Messenger, quizzes are the latest fad in lead generation strategies.
And the best part is that it's not a mainstream strategy - yet.
Neil Patel and Eric Siu discussed quizzes in episode 135 of their podcast, and said: “we just don’t talk about it much because we don’t want everybody copying us”.
I don’t know about you, but when the guy that runs one of the world’s biggest marketing blogs shy’s away from talking about a specific marketing strategy they use…
...it’s probably working pretty well.
Here are three tools that can help you create beautiful quizzes:
14 Using Content Upgrades
The popup we use to build our email list converts at an impressive 8.8%.
But, we’ve been playing around with a new tactic called the Content Upgrade.
So far, the results are great!
Last February we wrote a blog post about GDPR for businesses, and instead of using a popup to capture emails…
...we created a content upgrade in the form of a checklist that our visitors could download.
Almost 40% of the visitors downloaded the GDPR Checklist!
Instead of using an annoying popup that interrupts the reading, the checklist is just there - available to anyone who wants to download it.
One of the biggest marketing trends in 2018 and 2019 is definitely the focus on creating better experiences…
...and with almost every website on the web using popups, content upgrades can be a good way to stand out from the crowd.
15 Leveraging the Power of Community With This Popular App
You’ve probably heard about the “1000 true fans-theory”.
Kevin Kelly, co-founder of online magazine Wired, came up with this theory during his 25 years as the executive editor.
If you haven’t heard of it, here’s an explanation:
A creator, such as an artist, musician, photographer, craftsperson, performer, animator, designer, videomaker, or author—in other words, anyone producing works of art—needs to acquire only 1,000 true fans to make a living.
Unless you’re Elon Musk or Steve Jobs, it’s hard creating true fans unless you’ve built a community.
But it doesn’t come for free.
It takes both dedication and effort.
One way is to hire a web development agency, build a custom community website and try making them replace Facebook, LinkedIn or Twitter in favor of your website.
You could start a Slack channel which already has everything done for you.
Using Slack as a marketing channel is still relatively overlooked, so by starting one now you are definitely getting in early.
There are for example over 4 million groups on LinkedIn, but only 200 active groups on Slack.
Another reason for creating your own Slack group is that it’s a real-time chat platform, and users tend to check Slack more often than other social networks.
There’s also way LESS competition for attention compared to Facebook or LinkedIn, and it’s completely free.
Visit this link to create your own channel and start building a thriving community!
How do you get people to join your newly founded community?
Here’s a quick strategy to get you started:
1 Create a new page on your website. This will be used as a landing page where your audience can sign up to join.
2 Write some copy about why people should join your channel and add one of two options...
- A button that opens an overlay
- A form right on the page
3 Promote your slack group through ads, social networks, on your website, and in your email footer.
The key here is to receive a notification when someone signs up so you can invite them to your Slack channel, and if you have them request an invitation it feels more exclusive.
Lead generation is hard because you can't just copy+paste a strategy that works for someone else.
Stuff that works like crazy for one business might fall completely on its face in another business.
The key is finding a strategy that works for you, and in most cases, the foundation of effective lead generation is some form of content.
It all comes down to knowing your audience and how they interact with your business.