Calculate your CAC (Customer Acquisition Cost)

Easily calculate what your CAC is for your ongoing and completed marketing campaigns.

How to reduce your CAC further...

Your CAC (Customer Acquisition Cost) is largely dependent on whether you need to pay multiple times to reach the same people. Most people choose to advertise to drive traffic, then use remarketing to drive the same people back. By instead capturing the email addresses of the people who click on your ads, you can lower your CAC by up to 20%. With Triggerbee, you can capture the email addresses from 5-15% of your ad traffic, thus lowering your CAC.