Challenge
Stronger wanted to boost visitor engagement and promote their products with daily calendar offers in December, across five domains.
How they did it
They created a Christmas Calendar in their brand’s style, using Triggerbee, with multiple variants:
- Landing pages: These variants were used on two different landing pages. One appeared on the Calendar page, and the other on the Gift Guide page. They were the top performers for clicks/engagement, averaging 51,5% & 13,7% CTR respectively.
- Popup: This variant was an overlay shown across the whole website, and performed the best for sales/visibility, averaging 26.4% CTR.
- Home: This variant was embedded on the homepage and resulted in getting a stable middle variant, averaging 5.6% CTR.
The calendar was published across 5 domains: UK, Germany, France, Netherlands and Sweden. Some of the best performing days promoted offers such as:
“25% discount on all outdoor styles”
“Buy 1 get 30% discount. Buy 2 get 25% discount. Buy 3 get 30% discount”.
All of these Christmas calendar variants and domains combined lead to a total of over 4 700 000 SEK in assisted sales, with a massive boost in engagement.
