Website popups are one of the most effective ways to capture attention and guide visitors toward the next step. When they are personalized and well-timed, they stop being an interruption and instead become a helpful part of the customer journey.
In 2025, popups are no longer one-size-fits-all. They adapt in real time to each visitor — whether someone is about to leave, scrolling a product page, or browsing on mobile. This shift toward relevance has made them a core part of how e-commerce and subscription brands grow.
The results back it up:
Triggerbee customers see conversion rates from 5 percent on simple welcome offers to over 70 percent on interactive campaigns, like Bubbleroom’s Black Week calendar.
Loyalty-based reminders can dramatically outperform static banners, with cases like KICKS driving 480 percent higher click-through rates by nudging members about unused points.
Gamified formats, such as Flowlife’s Easter Egg Hunt, reached 10 percent+ conversion rates, showing the power of making engagement fun through gamified marketing.
Research from Baymard Institute shows that cart abandonment remains above 70 percent, but strategies like exit-intent popups can significantly reduce lost revenue.
HubSpot’s benchmarks confirm that lead generation forms placed in popups often convert 2–3x higher than static embedded forms.
This article brings together more than 30+ real website popup examples from brands across fashion, beauty, retail, and lifestyle industries. You will see how companies use everything from seasonal countdowns to loyalty reminders to turn casual browsers into subscribers and buyers.
Let’s get started!
Seasonal & Countdown Popups
1. Bubbleroom Easter Mystery Offer
For Easter, Bubbleroom created a popup with a mystery discount, a digital egg hunt, where visitors had to find the pink egg. With festive visuals, it gave people a reason to engage during the holiday period. The result was 20,000+ new subscribers, making it one of their most successful seasonal campaigns.
2. Kulta-Center Christmas Countdown Banner
Kulta-Center launched a Christmas countdown banner to build urgency during the peak shopping season. A countdown timer reminded visitors how long deals would last, creating anticipation as well as FOMO. The banner created constant awareness without interrupting the shopping experience and received over 100,000 impressions.
3. CLN Athletics Halloween Flash Sale Countdown
For Halloween, CLN Athletics designed a countdown popup for a flash sale that made use of urgency. The popup immediately communicated the offer and promoted the flash sale itself. The campaign achieved a 26.38 percent click-through rate, one of their highest for seasonal promotions.
4. Bubbleroom Black Week Calendar Offer
During Black Week, Bubbleroom created an interactive calendar popup where each day revealed a new deal. The approach kept visitors coming back daily to check what was next. This not only boosted engagement but also helped distribute traffic across the entire campaign period. The design was fully on-brand and the result was an exceptional 70–90 percent click-through rate.
5. Bubbleroom Black Week Signup Popup
During one of the busiest retail weeks of the year, Bubbleroom ran a signup popup to help subscribers keep track of the Black Week deals. This built their list and ensured their most loyal customers were kept updated. It gave them thousands of new contacts to market to during and after the event. More than 4,500 people signed up through this campaign.
6. Apohem Black Week Early Access Popup
Apohem used a Black Week early access popup to give loyalty club members the chance to see promotions before the general public. This made visitors feel like VIPs, rewarding loyalty while driving traffic to their campaign. The design emphasized exclusivity and generated more than 60,000 clicks.
7. Cellbes Black Week Early Access Popup
Cellbes launched an early access popup to let loyal members in on Black Week deals before anyone else. This kind of messaging works especially well with long-time customers who value exclusivity, and managed to generate a 34.95 percent CTR.
8. CLN Athletics Black Week Early Access Popup
CLN Athletics used a Black Week early access popup to grow their list and warm up audiences before the sale period. The popup was designed with clean visuals that made the offer stand out clearly. By promising early access, it increased the incentive to sign up quickly. The result was an 8.35 percent response rate.
9. Nordic Nest Black Week Signup Popup
Nordic Nest ran a signup popup during Black Week which encouraged unregistered users to become members. The design was minimalist, aligning with their premium aesthetic, while the message focused on exclusivity and special offers. It captured a 5.23 percent CTR, providing Nordic Nest with a large base to retarget during the campaign.
Exit-Intent & Last Chance Popups
10. CLN Athletics Black Week Exit-Intent Popup
CLN Athletics used an exit-intent popup during Black Week to save visitors who were about to leave. The campaign targeted identified visitors with products in the cart and used the Deadline component, which adds a countdown timer and FOMO to make the offer even more exciting. The campaign delivered a 33.9 percent click-through rate, proving how powerful exit-intent triggers can be.
11. CLN Athletics Black Friday Last Chance Offer
At the end of Black Friday, CLN Athletics created a last-chance popup reminding visitors of deals expiring the same day. The message created urgency and emphasized limited time left to buy, by using a countdown. The campaign achieved an 11.56 percent coupon code copy rate, helping maximize the final hours of sales.
12. CLN Athletics Abandoned Cart Popup
CLN Athletics also addressed cart abandonment with a recovery popup. Shoppers who left items behind were pushed to become a member and get a discount, encouraging them to ultimately complete checkout. This campaign converted 3.3% of abandoning visitors and 37% purchase completion rate, recovering otherwise lost revenue.
Welcome & Signup Popups
13. Didriksons Welcome Signup Popup
Didriksons welcomed new visitors with a signup popup offering a first-order discount. This simple, clear value exchange worked well for turning anonymous traffic into known leads. The popup was designed with a clean, on-brand look that matched their Scandinavian style, and also asked for which demographic they were interested in. The result was over 1,600 new subscribers added to their database and +254 000 SEK in assisted sales.
14. Didriksons Welcome Discount Popup
To grow their customer base even further, Didriksons used a general welcome discount popup for all new visitors. This strategy made sure first-time traffic always received a compelling reason to subscribe. The approach expanded their customer database by 40 percent and increased the average order value with +€20, making it one of their most impactful onboarding campaigns.
15. A Day’s March Welcome Discount Popup
A Day’s March introduced new visitors to their premium brand with a welcome discount popup. The popup was minimalistic and elegant, matching the brand’s identity while still communicating a clear incentive. It offered a discount on the first purchase, which worked well to lower friction for first-time buyers. This popup converted 3.41 percent of visitors into subscribers.
16. Cervera Membership Signup Popup
Cervera used a membership signup popup to grow their loyalty program. The popup emphasized exclusive benefits and rewards for members, making the offer more compelling than a standard discount. Its design was simple and professional, which matched the brand well. The popup reached a 14.5 percent conversion rate.
17. Apohem Membership Signup Popup
Apohem ran a membership signup popup highlighting the value of joining their loyalty program. The popup offered a welcome bonus and promoted their loyalty club. More than half of visitors who saw the campaign converted, with a 53 percent signup rate and 30% transaction rate.
18. Bubbleroom Pre-Launch Popup
Ahead of a major new collection, Bubbleroom ran a pre-launch signup popup to build anticipation. The popup promised VIP access for those who sign up, which created excitement and exclusivity. This approach helped them build buzz before launch day and gave their campaign a head start. More than 40 percent of visitors signed up through the popup.
19. Cellbes Collection Signup Popup
Cellbes promoted a new collection with a dedicated signup form. This helped build excitement for the upcoming fashion collection and increase newsletter signups.. It delivered a 12 percent response rate, in the lead-up to launch.
20. Miss Mary Referral Signup Popup
Miss Mary used a referral popup to encourage visitors to join and then invite their friends, which was strategically placed after the checkout process. The popup explained the reward structure clearly, making it attractive. It delivered 1,200 signups at a 12 percent conversion rate, and 22% referral rate.
21. Klar Discount Reminder Popup
Klar made a popup that reminded visitors about active discounts. They wanted to remind visitors who didn’t purchase, that they still had an unused discount code the next time they returned to the website. This kept offers top-of-mind during the onsite journey and achieved a 3.08 percent signup rate and 38% discount copy rate.
22. Frank Dandy Gender-Targeted Newsletter Signup Popup
Frank Dandy personalized their newsletter popup based on gender, ensuring relevant content from the start. The tailored enhanced the relevance and engagement and achieved a 7% signup rate and 5-7% Click-through rate.
24. Moomin Membership Raffle Popup
Moomin invited visitors to join a raffle via popup, making the process fun and exciting. The chance to win prizes drove high engagement and this popup achieved a 65 percent participation rate as well as thousands of renewed consents.
25. Frank Dandy Halloween Fullscreen Popup
Frank Dandy launched a fullscreen Halloween popup with bold visuals and a terrifyingly great discount. With no distractions, visitors either engaged or ignored it, which apparently was difficult to do as the campaign saw a 40 percent coupon code copy rate.
26. Cervera Member’s Discount Popup
Cervera used a popup to highlight an exlusive member discount, with a simple on-brand design and confetti animation to give it a party feeling. This simple but effective campaign lead to 17 percent of visitors copying the code.
27. Apohem Membership Coupon Reminder Popup
Apohem created a popup campaign to remind members about unused coupons. The targeted message drove immediate action and achieved an impressive 19.11 percent CTR and 28.6% Click to purchase rate, serving as a gentle reminder which encouraged them to purchase and redeem their personal rewards.
28. KICKS Loyalty Points Reminder Popup
KICKS targeted members with a popup reminding them of unused loyalty points. This highly relevant message dramatically outperformed with an exceptional CTR was 480 percent higher than average, activating their club members and improve their engagement rate.
29. Proteinbolaget Birthday Greeting Popup
Proteinbolaget celebrated visitors’ special days with a birthday popup offering a discount. The personal touch made customers feel valued, which is made apparent through the 36 percent that copied the discount code and 12% transaction rate.
Skinroller used an influencer-themed onsite campaign to boost trust and credibility. Featuring a well-known personality and a chat-like design helped drive interest in highlighted products and the campaign achieved a 20 percent CTR.
32. Efva Attling Influencer Greeting Popup
Efva Attling designed a popup featuring an influencer greeting to welcome visitors. To make the transition smoother for visitors coming from social media, Efva Attling guided them and made sure they understood they landed on the right page, with a familiar face. This influencer campaign gained 8,000+ impressions.
33. Nudient Device Selector Popup
Nudient helped shoppers find the right product with a device selector popup. By creating a device-selection popup in Triggerbee, with a dropdown for the device model, they simplified and smoothened the experience. The popup reached a 50 percent submit rate with 80,000+ visitors submitting device data.
34. Boomerang Out-of-Stock Reminder Popup
Boomerang used an out-of-stock reminder popup to collect emails and save the visitors’ interest for a longer time. Visitors could request a reminder when items returned. This helped Boomerang build an email list, and enrich their email database and target audience with clothing size information. This campaign converted 18–35 percent of visitors and resulted in a 37% Signup rate.
Wrapping Up
These 30+ real popup examples prove that popups are far from outdated. When they are personalized, well-designed, and timed correctly, they become one of the most powerful tools for onsite engagement.
From seasonal countdowns to loyalty nudges and gamified raffles, each of these campaigns shows a different way to turn attention into action. Use these ideas to inspire your next popup strategy and make every visitor interaction count.
There are several excellent online survey tools available, each with different strenghts. Triggerbee is a popular choice for collecting feedback on your website, with built-in NPS, CSAT, response targeting options, and revenue analytics. Google Forms is a great free option for non-branded surveys. Hotjar is an online survey tool that focuses on quick feedback and user behavior, while SurveySparrow, Netigate, and ProProfs offer more advanced tools for enterprise research, employee satisfactions, and deeper insights.
Here’s a more detailed look at some of the best online survey tools available:
Common survey tool features
NPS and CSAT surveys: Collect and track customer loyalty and satisfaction
Rating formats: Star, smiley, and numerical rating scales for feedback collection
Open text responses: Let users explain their thoughts
Micro surveys: Short, single-question surveys about specific features or use cases
On-page targeting: Show surveys to specific visitors based on behavior or attributes
Embedded surveys: Add surveys directly into landing pages, blog posts, or product sections
How to compare online survey tools
Not all online survey platforms offer the same level of flexibility, customization, targeting, or insight. Some are made for creating quick polls. Others help you build fully automated and recurring feedback programs.
Here’s what to consider when choosing the best online survey tool for your business:
Survey formats: Does it support NPS, CSAT, multi-step forms, and open-ended feedback?
Targeting & segmentation: Can you show surveys based on visitor behavior, CRM status, or past responses?
Analytics: Are there built-in dashboards to track ex. NPS or CSAT trends, feedback, and revenue impact?
Ease of use: Is the survey builder drag-and-drop? Are there templates to launch faster?
Pricing & limits: Do lower-tier plans include the features you need, or are they locked behind enterprise pricing?
Data storage (bonus): If compliance is a priority, is EU-based data hosting available?
Let’s take a closer look at the top survey platforms and how they compare. First one up is the most customizable option on the list, focused on website surveys and customer feedback collection: Triggerbee.
Triggerbee is one of the best online survey tools if you’re looking to collect customer feedback on your website or in your app.
You can launch website surveys in popups, slide-ins, or embed them directly into your site. Supported survey types include:
NPS (Net Promoter Score)
CSAT (Customer Satisfaction)
Star ratings
Smiley scale ratings
Open comment questions
This makes Triggerbee ideal for UX research, in-app surveys, onboarding surveys, brand tracking, loyalty tracking, and post-purchase feedback.
Their drag-and-drop builder includes 100+ pre-made templates, and you can run multi-step surveys with conditional logic. All surveys automatically inherit your brand’s fonts, colors, and spacing.
Triggerbee includes a built-in NPS and CSAT dashboard with trend tracking, filterable comments, and visual breakdowns. You can track changes in satisfaction over time, identify high-impact feedback, and highlight common pain points. All NPS and CSAT responses are color-coded by detractor, passive, or promoter.
For longer feedback surveys, you can analyze responses with multiple chart types and export segmented lists. You can also group related surveys under one response list for combined analytics.
Survey responses can be used as targeting conditions. For example, you can show offers to detractors, follow up with promoters, or personalize the website experience for passives. This lets you act on feedback without waiting for a manual export.
Real results from real brands
Efva Attling – NPS Survey with 50% response rate
Efva Attling launched a post-purchase NPS survey using Triggerbee’s surveys to measure customer satisfaction from purchases made in physical stores. The survey was embedded on a landing page and was triggered by a QR code that was printed out and placed by the register counter. The result was a 50% response rate and detailed feedback that helped bridge the gap between in-store experience and digital follow-up.
Cerveras CSAT Survey
Cervera used a CSAT survey made with Triggerbee Surveys on the order confirmation page to measure satisfaction after purchase. The popup appeared as a two-step callout asking for a rating and an optional comment. The survey saw a 20% response rate and over 100 qualitative comments for improving the buying experience.
“Thanks to the survey function in Triggerbee, we were able to measure the customers’ shopping experience in a simple and fun way. The comments gave us insight into how the buying journey can be improved and we will take action on it right away.” Carina Hejde, Online E-commerce Coordinator at Cervera
Jula used a CSAT to expand into other markets
Jula launched a simple satisfaction survey in the checkout asking visitors to rate their experience from “disappointing” to “awesome.” The campaign achieved a 25.6% response rate and helped Jula better understand the customer journey before entering a new market.
“To enter a new market we wanted to make sure our customer journey is on point. With the help of Triggerbee Surveys we can measure this in a fun and effective way.” Alexander Ginman, Country eCommerce Specialist at Jula
If you tried to piece these features together with separate tools, you’d be looking at over €500/month. Just SurveyMonkey‘s basic plan will cost you €30/month. A referral tool like ReferralCandy starts at $59/month plus 3.5% commission. A gamification platform adds another €60/month or more.
With Triggerbee, everything is included with analytics, advanced targeting, and your own brand styles. And pricing starts from just €39/month.
Targeting and segmentation built for feedback
Most survey tools rely on general triggers like time delay or scroll depth. Triggerbee includes over 40 targeting rules so you can show the right survey to the right person at the right time.
Target based on user behavior, visit history, referral source, location, device, traffic channel, or CRM data. Use AND/OR logic to build segments like “returning visitors who viewed a product and did not buy” or “known customers who gave a low NPS score.” Perfect for measuring satisfaction at different stages or targeting follow-up campaigns.
Built-in analytics to track survey performance
Every survey comes with built-in analytics, so you can see response rates, score trends, and comments in one place. NPS and CSAT dashboards are included and show performance over time with filters, visual breakdowns, and full comment logs.
You can also group survey campaigns under a single response list for better analysis. Whether you’re running a product survey, loyalty campaign, or just want a quick post-purchase feedback form, all data is tracked down to the visitor level.
Identify visitors and personalize future surveys
Triggerbee remembers who your visitors are after they submit a form or click a campaign. This means you can tailor future surveys based on their behavior or previous answers without asking the same question twice.
For example, you can follow up with detractors from an NPS survey, skip questions for known users, or block existing customers from seeing surveys they already responded to. This also powers Triggerbee’s email verification, which checks if someone is already in your ESP or CRM before showing a survey or incentive.
Pricing
Triggerbee’s pricing starts at €39/month for up to 50,000 page views. All features are included: surveys, targeting, analytics, personalization, and campaign editor. Higher plans offer more traffic capacity and priority support.
Best for
Marketing teams that want to combine survey creation, targeting, and analysis in one platform. Especially useful for websites and businesses with a lot of recurring traffic who might need CRM-based targeting, or active feedback programs.
Google Forms is a simple and free survey tool included in the Google Workspace suite. It allows you to create basic forms and quizzes with multiple question types, logic branching, and automatic response collection in Google Sheets.
The editor is minimal and easy to use. Forms can be shared via link, embedded on websites, or emailed directly. Collaboration with team members is built-in, and responses update in real time.
There is no built-in targeting, design customization is limited, and analytics are handled separately via Sheets or external tools.
Microsoft Forms offers a straightforward survey and quiz builder for users in the Microsoft 365 ecosystem. It supports logic-based forms, polls, and satisfaction surveys with real-time collaboration and analytics.
Forms are built in a clean interface and can be embedded or shared via link. Results sync directly to Excel for further analysis, and you can export charts and summaries.
Targeting and design options are basic. The tool is best suited for internal use, education, or small feedback loops within the Microsoft stack.
What you can build with Microsoft Forms
Customer satisfaction and event feedback surveys
Quizzes and polls
Internal team forms
Pricing
Microsoft Forms is free for anyone with a Microsoft account.
SurveyMonkey is a widely used survey platform with a broad feature set for building, distributing, and analyzing surveys. It supports question logic, skip rules, multiple response formats, and a large library of templates for customer, employee, and market research.
Surveys can be embedded, shared via email, or linked from social and web. Real-time analytics and filters help track trends, and team collaboration tools are available for larger accounts.
It’s designed for both individuals and teams that need structured survey workflows with easy export and dashboard views.
What you can build with SurveyMonkey
Customer satisfaction and loyalty surveys
Market research and product validation forms
Event feedback and internal team forms
Pricing
Free plan available. Paid plans start from $25/month.
SurveySparrow focuses on conversational and recurring surveys. It offers modern, mobile-friendly designs and supports continuous feedback collection through automation. Logic branching, white labeling, and offline survey support are also available.
Surveys can be embedded, shared via link, or sent via email and SMS. You can set up recurring NPS or CSAT surveys to run on a schedule. Real-time dashboards and response filters help track performance.
The platform is suited for teams looking to automate customer or employee feedback and improve engagement with a friendlier design.
What you can build with SurveySparrow
Conversational NPS and CSAT campaigns
Recurring customer feedback surveys
Multi-page product surveys and lead forms
Pricing
Free trial available. Paid plans start from $19/month.
Typeform is known for its interactive, one-question-at-a-time survey format. It’s built for user experience and designed to feel like a conversation. The builder supports logic jumps, calculators, and conditional flows.
Forms and surveys can be embedded in websites or shared via URL. Integrations with 500+ platforms (like Google Sheets, Slack, and HubSpot) are available via Zapier and native apps.
Typeform is ideal for brand-focused businesses that want clean, conversational forms with a strong visual experience.
What you can build with Typeform
Onboarding and personality quizzes
Feedback and brand surveys
Lead generation flows with logic paths
Pricing
Free plan available. Paid plans start from $29/month (billed annually).
Hotjar is primarily a behavior analytics platform, but it also includes lightweight survey tools like microsurveys, NPS widgets, and on-page feedback polls. These surveys appear directly on the website and can be triggered based on user actions.
Hotjar’s strength lies in combining survey feedback with heatmaps and session recordings, giving teams context behind every response. You can target surveys based on URL, user behavior, or scroll activity.
It’s a good fit for UX research and continuous feedback collection on websites and landing pages.
What you can build with Hotjar
Microsurveys and pop-up feedback
NPS widgets
Targeted website polls
Pricing
Free plan available. Paid plans start from $64/month.
Jotform is a drag-and-drop form builder that supports everything from contact forms to advanced surveys. You can build forms with logic rules, add payment processing, and choose from thousands of templates.
Surveys can be embedded, opened in popups, or shared by link. There are prebuilt widgets for star ratings, scales, and sliders, and submissions can trigger custom autoresponders or email flows.
Jotform is suited for teams who want versatility and deep customization without needing to write code.
What you can build with Jotform
Customer feedback forms and surveys
Quizzes with branching logic
Order forms and satisfaction surveys
Pricing
Free plan available. Paid plans start from $34/month.
Qualtrics is an enterprise-level survey platform used for market research, customer experience, and employee engagement programs. It includes advanced logic, data routing, predictive analytics, and multi-channel distribution.
The platform supports a wide range of survey types, and surveys can be embedded on websites, sent via email, or launched in-app. Dashboards provide advanced segmentation, benchmarking, and real-time data views.
Best suited for teams with complex feedback requirements and integrations across departments.
What you can build with Qualtrics
Customer satisfaction and loyalty surveys
Employee engagement programs
Advanced research studies
Pricing
Custom pricing based on usage and organizational size.
Alchemer (formerly SurveyGizmo) is a powerful survey platform for businesses that need flexibility and control. It supports advanced survey logic, piping, scoring, and workflow automation, along with strong reporting tools.
You can distribute surveys via link, email, embed, or offline mode. It’s built for teams managing multiple feedback flows with roles, approvals, and access levels.
Alchemer integrates with Salesforce, HubSpot, and hundreds of other platforms through native apps and webhooks.
Qualaroo by ProProfs is a survey tool designed for gathering feedback directly on your website or in-product. It supports microsurveys with targeting rules and sentiment analysis powered by AI.
Surveys are shown as non-intrusive popups or bottom sheets, triggered by user behavior or page type. You can collect feedback on features, pricing pages, or checkout flows in real time.
Best suited for product managers, marketers, and UX teams looking to capture user sentiment and intent while the user is active.
AskNicely is a feedback platform focused on Net Promoter Score (NPS) and customer experience automation. It connects survey feedback to team workflows, goals, and coaching tools.
Surveys are mobile-friendly and can be delivered by email, SMS, or embedded into apps. The platform includes dashboards, response tagging, and integrations with CRMs like Salesforce and HubSpot.
AskNicely is ideal for service-driven teams who want to improve performance using customer feedback in real time.
What you can build with AskNicely
Automated NPS programs
Customer satisfaction score tracking
Feedback-to-action coaching flows
Pricing
Custom pricing based on organization size and usage.
Wrapping up
There’s no shortage of survey tools to choose from. Whether you’re collecting customer feedback, measuring NPS or CSAT, or running user research surveys across your site… there’s a platform for every team and budget.
Some of these online survey tools are built for quick internal use. Others support advanced survey logic, targeting, and analytics for enterprise-scale feedback programs.
The right choice depends on what you’re trying to measure, who your audience is, and how much control you need over the experience.
Before you choose an online survey tool, ask yourself:
Do I need just one survey, or a full system for collecting and analyzing feedback?
Can I match the look and feel of the survey to my brand?
Do I want to show different surveys to different segments or user types?
Does it connect with my CRM or email tool so I can take action on the data?
Can I track trends, responses, and performance over time?
The verdict: Why Triggerbee is the best website survey tool
Triggerbee has forms, surveys and everything else you need to capture leads and feedback. It’s a complete feedback platform for marketers and CX teams who want to collect, segment, and act on customer insights.
With strong survey features like NPS, CSAT, star ratings, smiley scales, and comment fields, you can build surveys that match your brand and collect real feedback directly on your website.
Target surveys based on behavior, CRM data, or post-purchase actions, and track everything with built-in analytics.
Triggerbee also ties every survey submission to a real visitor profile, so you can personalize future experiences and avoid showing the same survey twice.
It’s designed to help you close the feedback loop and collect better customer insights to improve your site and increase satisfaction.
There are several excellent popup builders available, with options to suit various needs and budgets. Some of the best popup builders are Triggerbee, Wisepops, Optimonk, and Sleeknote.
Triggerbee is a great option for marketers who want both lead capture and extensive customization, while Getsitecontrol offers simple templates for quick email capture. OptinMonster and Popupsmart are ideal for basic data collection, and Justuno is well-suited for ecommerce brands who want product recommendations.
Wisepops and Optimonk are more focused on A/B testing and optimization, while Triggerbee provides a more complete toolkit for marketers looking to increase website conversions. Below is a more detailed look at some of the best popup software available today.
All of the popup builders in this list offer the basics: no-code drag and drop editors, lead capture functionality, lead sync, and everything else you need to run website popups that capture email and SMS subscribers. A handful of these tools, such as Triggerbee, Sleeknote, Optimonk and Wisepops, are more full-featured conversion suites with better targeting, personalization, and a broader feature set.
Common popup builder features
Regular popups: Center-screen overlays that capture attention
Slide-ins: Side or bottom entry popups that feel more subtle
Floating bars: Sticky top or bottom bars used for announcements or offers
Embedded forms: Inline forms placed in content or product pages
Exit-intent popups: Triggered when the visitor moves toward the browser bar
Timed or scroll-based triggers: Appear after engagement or delay
How to compare popup builders
Not all popup software offers the same depth of features or flexibility. Some are great for running a single campaign on a homepage. Others are built for managing campaigns across your entire site with granular audience targeting, multistep flows, and real-time analytics baked in.
Here’s what to look for when choosing the best popup tool for your business:
Functionality: What kinds of popup formats are supported? Can you create banners, forms, and embedded elements too?
Targeting & personalization: Can you trigger campaigns based on behavior, source, CRM data, or device type?
Analytics: Can you track views, clicks, signups, and conversions? Can you connect results to actual revenue?
Ease of use: Is the builder intuitive? Can marketers create and launch campaigns without developer help?
Pricing & limits: Are features available on lower tiers? Do plans scale with traffic or usage?
Data location (bonus): For GDPR-sensitive teams, can you choose where your data is stored?
Let’s take a look at the top popup platforms and how they compare, starting with the one that offers the most flexibility and personalization out of the box: Triggerbee.
The Best Popup Builders Ranked
Tool
Functionality
Targeting
Analytics
Ease of Use
Data Storage
Pricing
Triggerbee
Popups, forms, surveys, gamification, referrals
Advanced rules, CRM tags, behavior-based logic
Full visitor-level analytics
Visual editor with templates and brand settings
🇪🇺 EU
From €39/month
Sleeknote
Popups, slide-ins, gamification
Behavior targeting, device, source
Campaign tracking, A/B testing
Easy-to-use editor
🇪🇺 EU
From €68/month
OptinMonster
Popups, floating bars, spin to win
Triggers, geolocation, referrer targeting
Conversion analytics & A/B testing
Template-based builder
🇺🇸 US
From $49/month
Wisepops
Popups, bars, banners, surveys
UTM, geo, behavior, CRM integrations
Built-in analytics
Straightforward editor
🇺🇸 US
From €49/month
OptiMonk
Popups, embeds, gamified campaigns
Multi-step logic, cart targeting
Campaign and revenue tracking
Modern editor
🇪🇺 EU
Free plan available. Paid from $39/month
Justuno
Popups, overlays, advanced rules
Shopify + CRM targeting, segment logic
Performance dashboard
Has a learning curve
🇪🇺 EU
Free up to 2,000 visitors/month
Poptin
Popups, overlays, bars, embedded forms
Exit-intent, scroll, page targeting
Built-in stats and A/B testing
Beginner-friendly
🇺🇸 US
Free up to 1,000 visitors. Paid from $25/month
Popupsmart
Popups, floating bars, gamification
Behavior triggers, JS conditions
Basic campaign tracking
Easy setup with pre-built templates
🇺🇸 US
Free under 5k pageviews. Paid from $32/month
HelloBar
Bars, modals, sliders, full screen
Time delay, scroll, exit-intent
Basic stats and split testing
Very simple setup
🇺🇸 US
From $29/month
BDOW
Popups, bars, announcements
Page-level targeting and triggers
Conversion tracking
Simple interface
🇺🇸 US
Free under 10k views. Paid from $12/month
Getsitecontrol
Popups, surveys, bars, banners
Advanced targeting and segmentation
Visual analytics dashboard
Easy to use, no code
🇪🇺 EU
Free up to 10k views. Paid from €19/month
Klaviyo
Popups and embedded forms
Segment-based targeting, full sync
Email + signup tracking
Clean editor
🇺🇸 US
Included. Free up to 250 contacts
Elementor
Popup builder (WordPress only)
Scroll, click, time delay, page rules
No built-in analytics
Visual control for WP users
🇺🇸 US
Included in Pro. From $59/year
Hubspot
Forms and popups (basic targeting)
List, page, and behavior targeting
CRM-integrated analytics
Easy to launch
🇺🇸 US
Included on all plans. Branding removed from €792/month
Triggerbee is one of the best popup builders for marketers who want control over popup design, smart targeting, and built-in analytics that tie everything back to real users.
It’s designed to help you turn more of your website traffic into leads without disrupting the user experience.
You can create all the usual popup types like overlays, slide-ins, and sticky bars, but also build more advanced flows like multi-step forms and funnel-based experiences.
Triggerbee gives you full design control, including brand styles for fonts, spacing, and colors, so your popups always match your website. You can even embed forms, surveys, and content into your website, or run gated content offers without relying on third-party tools.
Every popup you publish in Triggerbee is backed by targeting logic and analytics. Want to only show a popup to returning customers who haven’t purchased in 30 days? You can. Want to hide discounts from existing subscribers? Done. And every popup you launch includes a live analytics dashboard showing who saw it, who clicked, who signed up, and person-level conversion analytics.
Real results from real brands
Didriksons Welcome Offer Popup— 1,600 signups and 256,000 SEK in assisted revenue
Didriksons used a Triggerbee popup to grow their email list and reach non-buying visitors with a welcome offer. Didriksons popup offered a discount code for new subscribers, but excluded existing subscribers using Triggerbee’s email verification logic. Revenue tracking showed that the campaign generated 1,600 signups and 254,000 SEK (~€24,000) in assisted sales.
A Day’s March Welcome Offer Popup — 3.4% signup rate and 21% post-submit purchase rate
A Day’s March wanted to build their list and gather gender data for segmentation. They launched a popup offering a discount in exchange for an email and gender selection. If the user was already subscribed, the message changed automatically. This campaign achieved a 3.4% signup rate, and 21% of new signups went on to purchase.
Cellbes Reactivation Popup — 11% increase in repurchase rate from a reactivation popup
To bring back inactive customers, Cellbes created a reactivation popup, targeting users who hadn’t made a purchase in over 60 days. It prompted them to log in and claim a special offer. The result was a 16% clickthrough rate, a 20% login rate, and an 11% increase in repurchase activity from that segment.
Triggerbee is an all-in-one conversion toolkit
Triggerbee is more than a simple popup builder. You can replace 4 to 5 different tools by combining forms, surveys, popups, gamification, and referral marketing into a single platform.
Instead of juggling multiple subscriptions and syncing data across tools, you get everything you need to convert, engage, and retain visitors all in one software.
Forms: Email signups, lead generation, SMS capture, and multistep flows
Promotions: Coupon bars, banners, time-limited offers, and exit-intent discounts
Surveys: NPS, CSAT, smiley ratings, thumbs up/down, and post-purchase feedback
Gamification: Spin to win, quizzes, scratch cards, mystery offers, and memory games
Referral marketing: Invite flows with built-in tracking and reward logic
If you tried to build this stack using separate tools, you’d easily spend over $500/month. Just Hotjar surveys alone cost €64/month. ReferralCandy starts at $59/month plus 3.5% commission. And a gamified popup builder adds another €80/month or more.
With Triggerbee, everything is built in. Including analytics, targeting, campaign editor, and brand settings. And the pricing starts at just €39/month.
Targeting and segmentation built for marketers
Many of the best popup builders offer a wide variety of display triggers. Triggerbee offers the most extensive targeting options, with more than 40 conditions, including page views, CRM data, referral source, traffic channel, location, session depth, device, and weather. You can create segments using AND/OR logic, and personalize content for each audience without writing any code.
If you’re working with returning users, logged-in customers, or multiple traffic sources, this level of targeting helps you show the right popup to the right person every single time.
Built-in analytics
Every popup and campaign comes with built-in analytics that show exactly how it performed. You can track how many people saw your popup, clicked it, submitted the form, and eventually purchased. Every action is trackable on a person-level which means all of their past behavior and visits are connected to individual user profiles.
This gives you a full picture of what’s working across your site and lets you compare popup campaigns side by side. You’ll know what your signup rate is, how many of those signups turn into buyers, and which offers are worth repeating.
Identify and personalize for returning visitors
Triggerbee is also the only popup builder that tracks visitors on a person-level. Once someone signs up or clicks a campaign link, their identity is remembered and updated with each visit. This means you can personalize future campaigns, exclude them from certain messages, or display a new offer based on their past activity.
This feature is also what powers Triggerbee’s email verification logic, which checks if someone is already in your email list before showing them a discount or incentive which is perfect for loyalty management and avoiding abuse.
Pricing
Triggerbee starts at €39/month for up to 50,000 page views. This includes all features: popups, forms, targeting, analytics, surveys, and personalization. Higher tiers unlock more volume and priority support for larger teams.
Best for
Marketing teams that want to unify popup creation, targeting, and results in one platform. Especially useful for companies with CRM data, repeat traffic, or personalized signup flows.
Wisepops is a popular popup builder and onsite messaging platform for marketers who want to launch website campaigns without relying on developers. It includes popups, slide-ins, notification feeds, and on-page embeds.
You can build newsletter signup forms, product promotions, surveys, and lead magnets. Campaigns are styled with a visual editor that offers layout flexibility, animations, and branded design settings. Targeting options include behavior, traffic source, country, device, and UTM filters. There’s also support for scheduling, scroll triggers, and A/B testing.
Wisepops also includes a notification feed feature, which lets you add an on-site message center to display promotions, announcements, or updates to returning visitors. Gamified campaigns like spin to win are available on paid plans.
What you can build with Wisepops
Signup popups and on-site messages
Slide-ins, bars, and embedded banners
On-page surveys and feedback forms
Gamified spin to win popups (from €49/month)
Wisepops is ideal for brands that want to control more of the onsite experience without coding. It’s easy to use, flexible, and supports multiple campaign types in one platform. For teams managing high-traffic sites, it provides a good balance between ease of use and depth.
Pricing
Wisepops pricing starts from $49/month based on visitor volume. Gamification and notification feed features are available on all paid plans. A free trial is available.
Sleeknote is a popup builder built for businesses that want to grow their email list, guide visitors, or promote time-sensitive offers. It has a simple drag-and-drop builder, a good range of popup templates, and several campaign formats to choose from.
You can create slide-ins, overlays, sidebars, and even inline embeds to collect emails, promote products, or guide users toward a conversion. Sleeknote also includes A/B testing, analytics, and integrations with major ESPs like Klaviyo and Mailchimp.
There are some personalization and behavior-based targeting features as well. You can target campaigns based on device, traffic source, time on page, or scroll depth. More advanced audience options like customer status or campaign source tracking will require workarounds or ESP syncing.
What you can build with Sleeknote
Newsletter signup forms and popups
Campaigns with dropdowns and radio buttons for segmentation
Exit-intent offers for cart recovery
Gamified popups like spin to win, scratch cards, and daily offers (starting from €68/month)
Sleeknote is easy to use and makes sense for ecommerce stores that want to move quickly without needing a developer. The templates are well-designed, and campaigns can go live fast. However, custom design flexibility is somewhat limited, and pricing can scale quickly depending on visitor count.
Pricing
Sleeknote pricing starts from €68/month if you want access to their gamification features. Otherwise their pricing starts at €49. All plans are based on pageviews and scale with traffic. A free trial is available.
OptiMonk is a popup and personalization tool for businesses that want to collect leads, recover abandoned carts, and display dynamic messages to specific audiences. It includes a visual editor, a campaign builder, and multiple display types for forms and offers.
You can build popups, slide-ins, side messages, sticky bars, and embedded forms. Templates are available for newsletter signups, product recommendations, cart reminders, and more. OptiMonk also supports A/B testing, basic analytics, and integrations with tools like HubSpot, Klaviyo, and Shopify.
Targeting options include scroll depth, exit intent, time on site, and referral source. You can also create audience segments using past behavior and some CRM data. More advanced personalization, like dynamic content or multi-page visitor history, is available through their Smart Tags and embedded product recommendations.
What you can build with OptiMonk
Email signup popups and banners
Cart abandonment campaigns with exit-intent logic
Product recommenders and sticky messages
Gamified popups like spin to win, scratch cards, and mystery offers (free plan available)
OptiMonk works well for teams that want effective onsite messages without a big learning curve. The gamified popups are easy to set up, though styling options are limited. OptiMonk offers a generous free plan, but some advanced features like AI-based A/B-testing is only available on higher tier plans.
Pricing
OptiMonk offers a free plan with access to core popup features for websites under 10,000 page views per month. Paid plans start from $39/month and scale based on pageviews.
Justuno is a popup builder and conversion platform aimed at ecommerce brands that want more control over targeting and personalization. It offers a flexible campaign builder, advanced rule sets, and deep integrations with platforms like Shopify, Klaviyo, and Attentive.
You can create popups, banners, embedded forms, and promotional overlays. The platform includes pre-built templates for list growth, product recommendations, and cart recovery. Justuno also features audience segmentation, website overlays, and real-time visitor profiling to personalize messages based on behavior or data syncs.
Targeting includes exit intent, cart value, pages visited, traffic source, and more. For logged-in users or known subscribers, you can dynamically update content using profile attributes or product interest tags. Justuno also supports gamified campaigns like spin to win and scratch cards.
What you can build with Justuno
Email signup campaigns and SMS capture forms
Upsell and cross-sell overlays for product pages
Abandonment recovery popups and reminders
Gamified campaigns including spin to win, scratch and reveal, slot machines, and mystery offers (available on free plan)
Justuno is a strong option for ecommerce brands that want to personalize their popups and product offers based on user behavior. It includes more advanced targeting than many tools, though the learning curve is steeper. Design customization is flexible, but it may take more time to set up campaigns compared to simpler tools.
Pricing
Justuno offers a free plan for up to 2,000 monthly visitors. Paid plans start from $29/month and scale with features and usage. Gamification and advanced targeting are included from the start.
Poptin is a popup builder designed for small businesses, bloggers, and ecommerce stores looking for simple ways to collect leads and reduce cart abandonment. It includes a drag-and-drop editor, pre-designed templates, and basic analytics for tracking performance.
You can build lightbox popups, full-screen overlays, slide-ins, bars, and embedded forms. Poptin supports email and SMS capture, as well as targeting by user behavior, traffic source, device, or scroll activity. Gamification features are available on all plans, though customization options are limited to predefined layouts.
Personalization features are basic. You can show or hide popups based on behavior or referral source, but more advanced targeting requires additional tools. Poptin integrates with many popular platforms like Mailchimp, Klaviyo, Zapier, and Shopify.
What you can build with Poptin
Email and SMS signup popups
Exit-intent overlays and welcome flows
Gamified campaigns like spin to win, scratch cards, and mystery offers (included in free plan)
Basic forms for surveys or product interest
Poptin is a good fit for businesses that want to launch popups quickly without a steep learning curve. The editor is simple, and the templates cover most use cases. Brands looking for full design control or advanced personalization will likely need a more robust solution.
Pricing
Poptin offers a free plan for up to 1,000 monthly visitors. Paid plans start from $25/month and include more visitors, templates, and integrations.
Popupsmart is a lightweight popup builder focused on helping businesses collect leads, grow email lists, and improve conversions. It’s designed to be fast, easy to install, and compatible with almost any website platform, including Shopify, WordPress, and Webflow.
You can create overlays, slide-ins, top bars, and embedded forms. The popup builder uses pre-built blocks to speed up the design process, and you can control when and where each popup appears using a range of targeting options like scroll percentage, time on page, referral source, or geolocation.
Popupsmart also includes some ecommerce-focused templates, such as coupon code offers, cart abandonment reminders, and product recommendation prompts. The platform integrates with major ESPs and CRMs, and includes conversion tracking and A/B testing on higher plans.
What you can build with Popupsmart
Email and SMS capture forms
Popups triggered by scroll, exit intent, or inactivity
Cart recovery and coupon offer campaigns
Announcement bars and time-sensitive promotions
Popupsmart is best for small teams or solo marketers who want to launch lead capture campaigns with minimal setup. The interface is clean and simple, and the pricing is accessible. However, it has fewer personalization features and gamified elements compared to more advanced platforms.
Pricing
Popupsmart offers a free plan for up to 5,000 pageviews per month. Paid plans start from $32/month and scale based on usage and features.
Hello Bar is a simple popup and announcement bar tool designed for collecting emails, making announcements, and promoting offers. It’s a good starting point for small websites or blogs that want a basic way to grow their list without a steep learning curve.
You can build top bars, popups, sliders, and modal forms. Campaigns can be customized with your brand colors, headline text, and call-to-action buttons. Targeting options are basic, including time delay, scroll percentage, and exit intent. Hello Bar integrates with popular email platforms like Mailchimp, AWeber, and Klaviyo.
The interface is beginner-friendly and setup is quick. However, Hello Bar doesn’t offer much in terms of segmentation, personalization, or campaign variety. Design options are limited, and there’s no support for quizzes or gamified formats.
What you can build with Hello Bar
Email signup bars and popups
Announcement banners for sales or updates
Exit-intent offers and basic lead magnets
Hello Bar works well for small sites that want to start collecting emails or promote basic offers. It’s easy to use but lacks the customization and targeting features of more advanced platforms.
Pricing
Hello Bar offers a limited free plan. Paid plans start from $29/month, with features scaling by pageviews and design control.
BDOW is a lightweight popup tool built for creators, bloggers, and small business owners who want to grow their newsletter or promote offers on their website. It focuses on simplicity and fast setup, with a handful of pre-made popup types and minimal configuration.
You can create popups, banners, and embeds using their visual editor. The designs are clean and optimized for mobile, with basic styling options for colors, fonts, and spacing. Targeting is kept simple, with triggers like scroll percentage, time delay, and device type. BDOW includes built-in analytics and integrates with popular newsletter tools like Mailchimp and ConvertKit.
The platform is best suited for one-site usage and smaller campaigns. There are no advanced audience filters, CRM integrations, or dynamic personalization features. BDOW is more about ease of use and fast publishing than deep segmentation.
What you can build with BDOW
Email signup popups and banners
Exit-intent offers and welcome messages
Lead capture forms for content or event promotions
BDOW is a good entry-level popup solution for content-first websites or indie businesses looking to boost newsletter growth. The free plan is generous, and paid plans are affordable, but the feature set is limited to the basics.
Pricing
BDOW offers a free plan for up to 10,000 monthly views. Paid plans start from $12/month (billed annually).
Getsitecontrol is a popup and form builder with a modern editor and a wide selection of campaign types. It’s aimed at growing businesses that want to collect leads, run surveys, promote offers, or guide users to specific actions on the site.
You can create overlays, slide-ins, floating bars, and full-page forms. The design options are flexible, with the ability to adjust layout, spacing, and animations. Targeting includes page-level rules, device targeting, time on page, UTM filtering, and audience segments.
Getsitecontrol also supports multi-step forms, conditional logic, and triggers like exit intent and scroll depth. Integrations include major ESPs and CRMs, and there’s built-in analytics to track performance for each campaign.
What you can build with Getsitecontrol
Email and SMS signup campaigns
Feedback forms and surveys
Announcement bars and product promotions
Lead magnets and gated content flows
Getsitecontrol is a flexible and well-designed popup tool that gives you more design control than many competitors. It works well for growing ecommerce stores, agencies, or businesses that want to build more tailored on-site experiences.
Pricing
Getsitecontrol offers a free plan for up to 10,000 views per month. Paid plans start from €19/month and scale by traffic and feature set.
OptinMonster is one of the most well-known popup tools for list building, lead generation, and exit-intent campaigns. It’s designed to work with WordPress and other website platforms, and comes with a wide range of templates, triggers, and form types.
You can build overlays, floating bars, full-screen mats, and slide-ins. The visual editor is easy to use and comes with mobile previews and styling options. Targeting features include page-level targeting, exit intent, scroll depth, geo-location, and traffic source. OptinMonster also supports A/B testing and integrates with most major email platforms.
Gamified popups like spin to win are included with paid plans. Personalization features are available but limited unless paired with another tool like a CRM or tag manager. Analytics are basic but useful for monitoring views, conversions, and split tests.
What you can build with OptinMonster
Email signup overlays and slide-ins
Cart abandonment and time-based offers
Spin to win popups for lead capture
Gated content and lead magnet flows
OptinMonster is a good choice for marketers who want a fast and reliable way to launch popups without much setup. It’s widely used and works well for WordPress users, but personalization options are more limited unless extended through external tools.
Pricing
OptinMonster starts from $49/month for access to gamified features and advanced targeting. Pricing is based on site usage and plan level. A 14-day money-back guarantee is available.
Privy is a popup and email platform built primarily for Shopify and ecommerce brands. It combines popups, forms, email campaigns, and SMS into one system, making it easy to run basic lifecycle marketing without extra tools.
You can create overlays, banners, slide-ins, and embedded forms for collecting emails and promoting offers. Privy’s popup builder is straightforward, and campaigns can be triggered based on exit intent, time on page, cart value, or device. Targeting is solid, and ecommerce triggers are built-in for Shopify, BigCommerce, and Wix stores.
Privy also supports spin to win popups, which are popular for welcome campaigns and lead generation. While design options are limited, the setup is fast, and templates are built with ecommerce goals in mind. It also includes basic email automation tools for follow-ups and cart recovery.
What you can build with Privy
Popups for email and SMS collection
Spin to win campaigns for welcome offers (paid plans only)
Exit-intent overlays and cart savers
Signup-triggered email follow-ups
Privy is a solid choice for smaller ecommerce stores looking for a simple all-in-one tool. It’s especially strong for Shopify users who want quick setup and email follow-up in the same platform. Larger teams may outgrow its design and targeting capabilities over time.
Pricing
Privy offers a limited free plan. Paid plans with gamification and email features start from $24/month.
Klaviyo Forms are built directly into the Klaviyo platform, allowing users to create signup forms and popups that feed directly into their email and SMS automations. It’s ideal for brands already using Klaviyo who want simple lead capture without additional software.
You can create overlays, flyouts, embedded forms, and full-screen popups. Forms can include multistep fields, dropdowns, and hidden properties for better segmentation. The targeting options are limited to URL-based rules, time delays, and device filtering. More advanced targeting and personalization require workarounds or integrations with third-party platforms.
Klaviyo also includes a spin to win popup template. It’s a useful addition for ecommerce brands running welcome offers, though the design and layout options are more limited compared to dedicated popup platforms.
What you can build with Klaviyo Forms
Basic popups and overlays for email collection
Embedded forms for landing pages or blogs
Spin to win lead capture campaigns (included)
Multistep signup flows with custom properties
Klaviyo Forms are best for marketers who already use Klaviyo and want everything in one place. They’re functional and easy to connect to flows, but not ideal for complex campaigns or advanced audience targeting.
Pricing
Klaviyo Forms are included on all plans, including the free plan for up to 250 contacts. Paid plans start from $20/month.
Elementor is a visual page builder for WordPress that includes a built-in popup builder for Pro users. It’s designed for web creators who want full control over their site layout and lead capture campaigns without writing code.
With Elementor, you can create popups, sticky bars, slide-ins, and modal forms using the same drag-and-drop interface used for building pages. Popups can be styled freely using the full Elementor design system, including animations, typography, and spacing. Forms can include multistep logic, dropdowns, and conditional fields.
Display rules include page targeting, scroll depth, exit intent, and logged-in status. Because it runs within WordPress, you have full control over triggers and behavior, though managing campaigns across multiple sites or brands can require more setup.
What you can build with Elementor
Signup forms and popups with full design control
Multistep lead capture flows with hidden fields
Exit-intent overlays and embedded offers
Inline forms across any page or post
Elementor is a great choice for WordPress users who want maximum flexibility and already use Elementor Pro. It works best for creators managing a single site or marketing teams with design skills in-house.
Pricing
The popup builder is included with Elementor Pro, which starts from $59/year for one site.
HubSpot includes a built-in form and popup tool as part of its CRM and marketing suite. It’s designed for capturing and syncing leads directly into your contact database and triggering automated email flows or sales notifications.
You can build popups, slide-ins, and embedded forms using a simple visual editor. Forms can be placed anywhere on your site using HubSpot’s embed code. Targeting is super basic and includes time delay, scroll triggers, and exit intent. Forms can collect CRM properties, segment users, and trigger automations directly in HubSpot workflows.
Customization options are limited on lower tiers, and forms show HubSpot branding unless you’re on a higher plan. More advanced targeting and behavioral segmentation are available in Marketing Hub Professional and Enterprise tiers.
What you can build with HubSpot Forms
Lead capture forms for CRM and automation
Slide-in popups and time-based offers
Embedded forms for landing pages or gated content
Lead magnets connected to email flows
HubSpot Forms are a solid choice for businesses already using the HubSpot CRM. They’re best for basic lead capture and workflow automation. For teams focused on design, targeting, or customization, the popup features may feel limiting.
Pricing
Basic forms and popups are available on all HubSpot plans, including free. To remove HubSpot branding and unlock advanced targeting, you’ll need Marketing Hub Professional from €792/month.
Wrapping up
There’s no shortage of popup tools to choose from. Whether you’re launching a simple email signup form, promoting a flash sale, or running advanced lead generation campaigns with segmentation and automation — there’s something for every business and budget.
Some tools are lightweight and quick to set up. Others are built for big teams and complex marketing stacks. The right one depends on your use case, your traffic, and how much control you want over your design and targeting.
Before you choose, ask yourself:
Do I need just one popup, or a full system for lead gen and personalization?
Can I fully match the design to my brand, or am I limited to preset layouts?
Do I want to target different offers to different audiences?
Does it integrate with my CRM, email tool, or customer data?
Can I track signups, clicks, and revenue from each campaign?
The verdict: Why Triggerbee is the best popup software
Triggerbee isn’t just another popup tool. It’s a complete onsite conversion platform built for B2B and B2C marketers who want more control, deeper targeting, and measurable results that can be used prove ideas and campaigns.
With support for slide-ins, overlays, banners, embedded forms, and post-signup flows — all fully customizable and branded — you can launch campaigns that feel like a natural part of your site. Add powerful targeting, multistep logic, and visitor identity tracking, and you have everything you need to grow your list, boost conversions, and keep your data clean.
Triggerbee gives you more than just a form on a page. It helps you show the right offer to the right person at the right time, with analytics that tie everything back to real outcomes — not just impressions and guesses.
We’re not the biggest tool in the space. But we’re here to make it easier for marketers to do more with less and launch high-performing campaigns without code or compromise.
Most of the software on this list work across use cases; from growing your email list to driving sales or increasing engagement. Some are lightweight and single-purpose. Others offer full popup suites with built-in personalization, automation, and integrations.
Most common gamification features
Spin to Win: classic prize wheel with coupon codes or rewards
Scratch & Reveal / Scratch Cards: users scratch to uncover their prize
Memory Games: matching games with rewards
Mystery Offers: randomized or hidden discounts
Calendar Campaigns: countdowns or daily unlocks
Daily Giveaways: return visit incentives
How to compare gamification software
Not all gamification software offer the same level of control or flexibility. Some are great for simple campaigns and are perfect for running quick and easy sign up campaigns. Others are better suited for truly gamifying your website, with teams running multiple campaigns, managing multiple brands, or needing to tie in with CRM or loyalty data.
Here’s what to look for when choosing the best gamification software for your business:
Campaign types: What kinds of gamified campaigns are included? Is it just spin to win, or also scratch & reveal, memory, or mystery offers?
Customization & design: Can you style the games to match your brand? If not, are you okay with that or is it important that the campaign feels like your brand through and through?
Targeting: Can you show campaigns to the right visitors based on location, browsing behavior, CRM status, device or even the weather?
Integrations: Does it connect easily with your email platform, CRM, loyalty tool, or analytics stack?
Pricing & limits: Are features gated by visitor count, or available on lower tiers? Is there a free plan?
Data location (bonus): Can you ensure data is stored in the EU if needed?
Let’s take a look at the top platforms and how they compare, starting with the one that gives you the most campaign types and the most design freedom: Triggerbee.
Triggerbee is the best gamification platform for businesses that want flexibility, control, and real results. It’s the only tool on this list that includes both a wide range of gamified campaign types and the advanced targeting logic needed to deliver them to the right visitors.
Spin to win and memory games are built-in components of the Triggerbee platform. Quizzes, scratch & reveal, daily offers, and calendar-based campaigns are available as fully customizable templates. You get the freedom to tailor each experience to your brand, audience, and goals.
And with their default brand settings, you’ll set up your colors, fonts and styles once; then it’s automatically applied everywhere on all future campaigns. This will save you time and don’t have to redesign everything from scratch every time.
Gamified campaign types in Triggerbee
Spin to win (built-in)
Memory game (built-in)
Scratch & reveal (template-based)
Product quizzes (template-based)
Mystery offers
Daily offers
Calendar campaigns (like advent calendars or countdowns)
Real results from real brands using Triggerbee’s Gamification Features
Däckskiftarna tested a gamified campaign using a memory game against a traditional signup popup. Both versions promoted the same raffle: “Win free tyre change & tyre hotel.” But in the gamified version, visitors had to play a quick memory game before entering their details.
The result? The gamified campaign had a 250% higher form submission rate than the regular form.
“Activate the ‘gamification brain’ of your visitors! Creating interactivity, like a memory game, engages the user and increases the willingness to participate. Thank you Triggerbee for the technology!”
Sebastian Nilsson Rundlöf, Co-founder at Extend Marketing
To boost signups during Easter, Bubbleroom launched a gamified campaign using Triggerbee with an “egg hunt” twist. They A/B-tested two versions: one that gave users a known reward (20% off), and one that kept the reward a mystery until after interaction.
The mystery version won; driving 20,000+ email signups and a 2,400% increase in submission rate compared to their regular campaigns.
“The campaign was a success and we’re very happy with the results. Both the demand and the number of signups exceeded all our expectations and we’re already planning similar campaigns going forward.”
Sandra Kinander, CRM Manager at Bubbleroom
Apohem created an embedded gamified quiz to help visitors find the right sunscreen. Instead of using an opt-in, the goal was to increase product visibility and sales. The campaign used 16 quiz variants across 3 different campaign setups — each with 8+ steps. At the end of each quiz, visitors were shown product recommendations based on their answers.
The results were strong across the board: 7.3% quiz start rate, 15% post-quiz conversion rate, and a 42% conversion rate on recommended products.
“With Triggerbee we’re able to create a personalized experience on site, guide our customers to the products they’re looking for and improve conversion.”
– Vanessa Kuslap, Head of Growth at Apohem
Triggerbee is an all-in-one website conversion platform
Triggerbee replaces 4 to 5 different tools by combining forms, surveys, popups, gamification, and referral marketing into a single platform.
Forms – Email signups, lead generation, SMS capture, and multi-step logic
Surveys – NPS, CSAT, smileys, thumbs up/down, and microsurveys
Promotions – Banners, bars, time-limited discounts, and exit offers
Referral marketing – Invite-based flows with rewards and built-in contact tracking
If you tried to piece this together with separate tools, you’d easily spend over €500/month (and that’s before you’ve added analytics or targeting). With Triggerbee, it’s all built-in and starts at just €39/month.
Targeting that’s actually built for marketers
Triggerbee gives you over 40 targeting options out of the box. In fact, the MAIN reason brands choose Triggerbee is so they can show the right content to the right visitor. Triggerbee offers website targeting based on CRM tags, location, referral source, device, weather, behavior, and much more.
Build and combine rules like “has purchased before,” “viewed this product twice,” or “came from a Klaviyo flow.” You can stack conditions with AND/OR conditions, and create segments without needing a separate CDP or analytics tool.
This level of targeting makes it easy to personalize your gamified campaigns, forms, and offers for exactly the right audience.
Built-in analytics that show real impact
Triggerbee tracks every step of the visitor journey, from the moment someone sees your campaign to the moment they convert. You’ll know how many people viewed, clicked, signed up, and purchased. And it’s all tied to real people, not anonymous traffic.
The analytics dashboard gives you a clear view of what’s working, which audiences are converting, and where people are dropping off. It helps you prove exactly which campaigns are driving results, so instead of getting pushback when suggesting a new campaign to your boss, you can show your team or your boss what’s performing and how it compares to everything else you’re running.
You don’t need extra tracking setups or a BI tool. Everything is built in, with campaign-level and visitor-level insights you can act on immediately.
Visitor identification
Most popup tools rely on anonymous sessions. Triggerbee identifies your visitors after they submit a form or click a campaign link.
This enables you to personalize content and follow-up the next time a visitor returns to your site, more intelligently.
Block repeat coupon claims with verification
Show different campaigns to existing customers vs. new leads
Sync profile data to your CRM or email platform instantly
Pros
All major gamification formats included
Templates for fast launch and full design control
Powerful targeting with CRM and behavior filters
Multi-step forms and survey logic
Visitor identity tracking and personalization
Hosted in the EU
Cons
No forever-free plan
Feature-rich, which means more to learn upfront
Pricing
Triggerbee starts at €39/month for up to 50,000 page views. All features — including gamification — are included. Pro plans increase visitor volume and support. Enterprise tiers offer higher scale, custom integrations, and SLA-based support.
Sleeknote is a popup and lead generation platform built with ecommerce in mind. It’s designed to help brands grow their email lists, promote offers, and guide users toward conversion without disrupting the shopping experience. The visual editor is flexible and includes A/B testing and targeting based on device, behavior, and more.
Sleeknote offers a solid selection of gamified campaign types, including spin to win, scratch to win, seasonal calendars, daily offers, and quizzes. These campaigns are customizable within the editor and works well.
Gamified campaign types: spin to win, scratch to win, quiz, seasonal calendar, daily offers
Slide-ins, banners, and popups with full design control
Behavioral targeting and segment filters
A/B testing built in
Pricing: To unlock gamification features, Sleeknote starts at €68/month which could be a bit expensive for smaller teams or teams with budget restraints.
OptiMonk is a conversion optimization platform focused on helping ecommerce brands grow their subscriber base and drive sales through onsite personalization. It supports a wide range of popup formats and has strong integration options for Shopify and other ecommerce platforms.
When it comes to gamified campaigns, OptiMonk includes spin to win, scratch-off, and mystery gift formats. These are available on all plans, including the free tier, though design customization is a bit more limited compared to other tools.
Gamified campaign types: spin to win, scratch-off, mystery gift
Behavior- and intent-based targeting (scroll, exit intent, cart value)
Integrates with ecommerce and email platforms
Multiple popup formats: overlays, sidebars, embedded forms
Pricing: Gamification is available on the free plan, but is limited to 5,000 page views. Paid plans start at $39/month with a limit of 20,000 page views.
Justuno is a conversion and personalization platform with a strong focus on ecommerce. It includes a powerful design builder, flexible targeting rules, and a wide range of integrations. While it’s not a gamification-first platform, it offers several built-in gamified campaigns that work well for list growth and engagement.
Justuno supports spin to win, scratch & reveal, slot machines, and mystery offers as part of its standard feature set. These campaigns can be layered with advanced targeting logic to deliver highly personalized experiences.
Wheel of Popups is a lightweight gamification tool focused entirely on one format: the prize wheel. It’s designed for businesses that want a simple way to run spin to win promotions without needing a full popup suite.
The platform is easy to set up and includes basic customization options for the wheel, prizes, and form fields. It works well for short campaigns or seasonal giveaways, and pricing is tied to your monthly page views.
Gamified campaign type: spin to win (one promotion per plan)
Quick setup with basic styling options
Email capture and discount delivery included
Simple dashboard for monitoring performance
Pricing: From $19/month for up to 5,000 page views. Higher plans support more traffic and additional promotions.
Elfsight offers embeddable website widgets for a wide range of use cases — from social feeds and forms to countdown timers and gamified elements. It’s a good option if you’re looking to quickly add spin to win, scratch cards, or other interactive tools to your site without a large platform commitment.
Elfsight’s gamification features are part of its growing widget library and come with basic configuration and styling options. Everything is managed from a simple visual editor and installed via a code snippet or platform plugin.
Gamified campaign types: spin to win, scratch card, number games, countdowns
Hosted widgets that can be embedded on any website
Quick to launch and easy to manage
Not a full popup suite, but useful for standalone campaigns
Pricing: From $4/month for up to 5,000 views. Plans scale based on traffic and widget use.
Playable is a gamification platform that builds custom interactive experiences for marketing teams. Rather than offering out-of-the-box templates, it’s designed for brands that want unique, fully branded games like scratchers, quizzes, prize reveals, and other interactive formats tailored to specific campaigns.
Playable is typically used for high-impact promotions where the experience itself is part of the campaign — often in email, landing pages, or microsites. Setup is more involved, but the payoff is a gamified campaign that stands out and aligns exactly with your brand.
Gamified campaign types: built-to-order (quizzes, scratchers, wheels, trivia, and more)
Fully custom game development with support team
Works across email, landing pages, and websites
Ideal for high-scale or enterprise campaigns
Pricing: Custom quotes only. Typically used by larger brands or enterprise teams.
Poptin is a popup and form builder that helps websites capture leads, grow email lists, and reduce bounce rates. It includes templates for lead forms, countdowns, and exit-intent popups — and also supports a few simple gamified campaign types.
You can run spin to win, scratch cards, and mystery offers through Poptin’s template system. Customization is fairly limited for these formats, but they’re easy to set up and work well for quick campaigns aimed at list growth or coupon delivery.
Gamified campaign types: spin to win (limited), scratch card, mystery gift
Exit-intent and timed triggers
Drag-and-drop form builder
Works with most major email and CRM tools
Pricing: Free up to 1,000 visitors/month. Paid plans start at $25/month.
Wisepops is a flexible platform for onsite marketing campaigns, including popups, bars, banners, and embedded surveys. It’s designed for marketers who want to launch personalized experiences quickly, with a visual editor and solid targeting tools built in.
For gamified campaigns, Wisepops supports spin to win as its primary format. You can control the design, prize options, and display rules, but other game types like scratch cards or quizzes aren’t currently supported.
Gamified campaign type: spin to win
Visual editor with real-time previews
Audience targeting based on behavior and attributes
OptinMonster is a conversion optimization platform that helps marketers build popups, floating bars, and lead forms. It’s widely used across ecommerce and B2B, and includes powerful display rules, targeting logic, and A/B testing capabilities.
Gamification-wise, OptinMonster offers a spin to win campaign format designed to boost email signups and coupon redemption. It’s easy to configure and integrates with most major email platforms, though it’s the only gamified option currently supported.
Gamified campaign type: spin to win
Targeting options like scroll depth, exit intent, and referrer source
Drag-and-drop builder with reusable templates
Built-in analytics and A/B testing
Pricing: Gamification starts from $49/month. No free plan available.
Privy is a marketing platform built for ecommerce, combining popups, email, and SMS into one tool. It’s best known for helping Shopify and BigCommerce stores grow their lists and drive more first-time purchases.
Privy includes a spin to win campaign type that’s designed to increase email signups through coupon incentives. It’s simple to set up and works well for entry-level gamified campaigns, especially during sales or seasonal promotions.
Gamified campaign type: spin to win
Form builder for email, SMS, and cart recovery
Targeting by page, device, and behavior
Shopify and ESP integrations included
Pricing: Spin to win available from $24/month. Plans scale based on features and email volume.
Klaviyo is best known as a powerful email and SMS marketing platform, but it also includes a built-in form builder for growing your list directly from your website. You can create embedded forms, flyouts, and popups. They have a couple simple spin to win campaign formats for gamifying the sign up experience.
While it’s far from a full gamification platform, Klaviyo’s spin the wheel works well for basic campaigns and is connected directly with your audience segments. It’s a solid choice if you’re already using Klaviyo for email and automation; if all you want is a simple spin the wheel sign up popup.
Gamified campaign type: spin to win
Fully integrated with email and SMS workflows
Targeting by location, URL, behavior, and custom segments
No-code setup with visual editor
Pricing: Included in all plans. Free up to 250 contacts.
MailerLite is an email marketing platform that also includes landing pages, popups, and embedded forms. It’s known for its clean interface and generous free plan, making it popular with small businesses and creators. As part of its form tools, MailerLite includes a simple spin to win feature for lead generation.
The gamified popup connects directly to your subscriber groups and automations, so you can instantly follow up with welcome emails or offers. It’s not a full gamification suite, but works well for basic campaigns and stores just getting started.
Gamified campaign type: spin to win
Integrated with MailerLite email and automation flows
Popup and form builder with visual editor
Targeting by behavior, device, and page URL
Pricing: Included in all plans. Free up to 500 contacts.
Wrapping up
There’s no shortage of tools for running gamified campaigns on your website. Whether you’re looking for a simple spin to win popup, a full-blown interactive calendar, or something custom-built for a major product launch — there’s a platform out there for you.
Some tools keep things simple and affordable. Others go all-in on enterprise power. A few sit somewhere in between. What matters most is how well the platform fits your brand, your goals, and the way your team works.
Before you choose, ask yourself:
Do I just need one gamified campaign, or do I want to run many?
Do I need real design control, or am I okay with templates?
Do I care about targeting different audiences with different offers?
Do I want it to connect with the tools I already use?
Can I track real results from each campaign?
The verdict: Why Triggerbee is the best gamification platform
Triggerbee isn’t the biggest name on this list… yet. But it’s the most complete and marketer-friendly option if you want real flexibility, powerful targeting, and results you can prove.
With a no-code editor and built-in editor components like spin to win and memory, plus template-based formats like scratch cards, quizzes, and daily offers, you get more variety than any other platform. And every campaign can be tailored to your brand, your visitors, and your data.
Triggerbee goes beyond the popup and gives you the targeting engine to deliver your message to the right person, the analytics to show what’s working, and the tools to build full conversion flows from start to finish.
We’re an underdog, yes. But we’re an underdog with a clear mission: to help marketers launch personalized, high-converting campaigns with zero fuss and zero compromise.
This guide covers the top 10 alternatives to Hello Bar that offer stronger targeting, deeper customer insight, and more control over how you engage your website visitors.
If you’re looking for more flexibility, more personalization, and more campaign options without stacking on extra tools, you’re in the right place. We’re biased, but we believe Triggerbee is one of the best alternatives to Hello Bar on the market right now. Not only is it built for onsite growth and customer engagement, but it also comes at a better starting price — €39 instead of $49 — with way more features included from day one.
You might start out using Hello Bar because it’s quick to set up and great for announcing sales, promoting a page, or collecting emails. It works well for simple banners and popups, especially if you just want to get something live without overthinking it.
But once you start testing offers, personalizing campaigns, or trying to scale across brands or markets, you’ll probably find the tool a bit limiting.
1. Very limited design and layout options
Hello Bar keeps things simple, but that also means you don’t get much control. If you want to create anything more than a basic bar or popup, you’re out of luck. Layouts are fixed, styling options are minimal, and mobile previews often require manual tweaks.
2. No personalization based on known users
You can target by page or device, but that’s about it. There’s no user profile tracking or session-based targeting, which means you can’t show different messages to returning visitors, logged-in users, or loyalty members. Unless you patch it together with external code.
3. Not built for advanced campaigns
Hello Bar does the basics: email opt-ins, CTAs, and announcement bars. But if you want to run surveys, quizzes, referral campaigns, or anything interactive, you’ll need to combine it with other tools which adds friction, complexity, and cost.
That’s why we created this list of Hello Bar alternatives to help you find a platform that lets you do more, with less effort, and make every visit count.
Popular popup tool with campaign types like lightboxes, floating bars, and gamified wheels. Built-in A/B testing and behavior targeting.
Starts at $7/month (billed annually). No free trial.
Getsitecontrol
All-in-one popup builder for email capture, surveys, exit popups, and announcements. Easy to set up and use.
Starts at $9/month. 7-day free trial.
Heyflow
Interactive flow builder for forms, quizzes, and funnels. No-code design, logic rules, tracking, and native embeds.
Free trial available. Paid from €39/month
1. Triggerbee
Triggerbee is an all-in-one popup, survey, and referral platform that helps businesses turn anonymous website visitors into leads and customers. Pricing starts at €39/month.
It’s built for marketers who want to launch high-converting website campaigns fast. Like email signup forms, discount popups, interactive surveys, gamified promotions, and full-blown referral programs in one single software.
Whether you’re an agency generating leads, a multi-national ecommerce store boosting conversions, or a publisher engaging readers, Triggerbee gives you the tools to capture data, personalize offers, and drive action.
Unlike most popup tools like OptinMonster, Sleeknote, or Wisepops, Triggerbee also includes built-in analytics and identity resolution, so you can tie every click and form submission to real people and real results.
Triggerbee is an all-in-one conversion toolkit for your website
Triggerbee replaces 4–5 separate tools by combining forms, surveys, popups, gamification, and referral marketing into a single platform.
Instead of juggling multiple subscriptions and syncing data across tools, Triggerbee gives you everything you need to convert, engage, and retain visitors — in one place.
If you tried to assemble this stack from separate vendors, you’d easily be paying over $500/month. Just Hotjar surveys alone cost €64/month, ReferralCandy starts at $59/month plus a 3.5% commission, and a popup tool with gamification adds ~€80/month.
That’s before you’ve even added full analytics, targeting logic, or referral rules. Triggerbee brings it all together, with unified analytics, targeting, gamification, and branded settings, starting at just €39/month.
Intuitive drag and drop editor
Triggerbee’s drag and drop editor lets you build anything from simple forms to gamified popups with zero code.
Triggerbee’s editor lets you build personalized campaigns visually without ever touching code. You can add anything from simple forms to interactive games like spin-to-win, along with survey ratings, discount codes, and referral modules.
Every design block is customizable: layout, size, spacing, and even fonts and colors. The editor gives you full control over campaign steps and user flow, so you can guide visitors from impression to action without any developer help.
Advanced targeting
Triggerbee offers over 40 built-in targeting rules that let you target your campaigns based on CRM tags, user behavior, referral source, location, device type, and even the local weather.
You can combine dozens of conditions like ‘has purchased before’, ‘viewed product page twice’, or ‘came from Facebook ad’ and trigger specific content based on who they are and what they’ve done.
This level of granularity means you can run highly targeted and tailored campaigns without needing a separate CDP or analytics platform.
Best-in-class reporting and analytics
Triggerbee’s analytics dashboard ties every campaign to real outcomes like clicks, signups, and revenue.
Triggerbee’s analytics track everything from first impression to final conversion. You’ll see how many people saw your campaign, clicked it, signed up, and whether they purchased. And everything is tied to a real user.
The built-in dashboards let you connect the dots between your campaigns and revenue, so you can prove what’s working and double down on it.
All data is tracked down to the visitor level, so you can even see who converted in which campaign.
Triggerbee identifies your website visitors
Triggerbee connects anonymous visitor data with real people once they submit a form or click an email.
Most popup tools use cookies and anonymous session data for triggering and targeting forms and popups. Triggerbee identifies the actual people who visits and revisits your website.
Once a visitor submits a Triggerbee form or clicks through in your newsletter, Triggerbee knows who they are and you have the ability to:
Show or hide offers based on signup history
Recognize and personalize for returning users
Prevent abuse with built-in email verification; for example, blocking repeat coupon claims
Whether you’re in B2B or B2C, Triggerbee helps you turn anonymous traffic into qualified leads and loyal customers.
Pros and Cons
Pros
All-in-one suite for lead generation, email capture, visitor engagement, and customer feedback
Built-in CRM and ESP integrations
Strong personalization and data targeting
True design control with brand styles
Swedish company with strong support
Cons
No forever-free plan
May take longer to master than simple popup tools
Pricing
Triggerbee’s pricing Starts at €39/month for up to 50k page views (~16k sessions) / month. Pro plan includes all features and up to 250k page views. Enterprise options are available with higher scale and support.
2. ConvertFlow
ConvertFlow is a full-featured platform for popups, sticky bars, surveys, and landing pages. It’s made for marketers who want to personalize content and launch campaigns based on user behavior.
Visual builder with templates and custom blocks
Personalization based on tags, pages, or UTM
Built-in email and CRM integrations
Pricing: Free plan available. Paid from $99/month.
Sleeknote
Sleeknote is a popup builder designed for ecommerce brands that want to grow their email list, promote offers, and guide visitors without hurting the shopping experience. It’s built to be easy to use and flexible when it comes to styling your campaigns.
Customizable popups, slide-ins, and banners for desktop and mobile
Built-in A/B testing and performance tracking
Integrates with most email platforms and ecommerce tools
Pricing: Starts at $49/month. Free trial available.
OptiMonk
OptiMonk is a popup and onsite messaging tool that helps businesses grow their email lists and promote offers without hurting the user experience. It’s built mainly for ecommerce, but also supports use cases like surveys, product recommendations, and lead capture for content.
Popup builder with exit-intent, time delay, scroll depth, and targeting rules
Templates for product highlights, discount codes, and newsletter signup
Integrates with email platforms and ecommerce tools like Shopify and WooCommerce
Pricing: Free plan available. Paid plans start at $39/month.
5. Poptin
Poptin helps small and mid-sized businesses create popups, forms, and bars that convert. It has a quick setup process and includes templates for different goals like email capture or cart abandonment.
Exit-intent, scroll, and time-based triggers
Multiple form types including slide-ins and overlays
Integrates with Shopify, HubSpot, Mailchimp, and more
Pricing: Free plan available. Paid from $25/month.
6. Typeform
Typeform is a clean, user-friendly form builder that asks one question at a time. While it’s not a dedicated popup tool, you can embed Typeform in modals or use it as a lead gen quiz.
Logic jumps and personalized flows
Integrates with CRMs and marketing tools
Good for surveys, feedback, and lead forms
Pricing: Free plan available. Paid from $21/month (billed annually).
7. Wisepops
Wisepops is a popular popup, banner, and web notification software that lets you launch campaigns without needing a developer. It’s focused on marketers who want to launch onsite campaigns quickly and track performance in real time. They also have limited gamification options.
Smart targeting by traffic source, device, and location
Drag-and-drop popup and banner editor
Real-time analytics dashboard
Pricing: Starts at $49/month. Free trial available.
8. OptinMonster
OptinMonster is a popular popup tool for growing email lists, reducing cart abandonment, and promoting offers. It offers a variety of campaign formats like lightbox popups, floating bars, and fullscreen overlays, and includes display rules for behavior-based targeting.
Multiple popup types including exit-intent and scroll-triggered overlays
A/B testing and targeting by location, behavior, and device
Integrates with major email and marketing platforms
Pricing: Starts at $7/month (billed annually) for the basic plan.
Note: Gamification features like spin-to-win are only available on the top-tier plan at $49/month.
9. Getsitecontrol
Getsitecontrol is a simple but flexible popup builder that works for email signups, surveys, announcements, and more. It’s great if you want something that’s easy to set up and doesn’t require a lot of maintenance.
Mobile-optimized popups and bars
Target by behavior, location, and referral
Includes basic analytics and scheduling
Pricing: Starts at $9/month. 7-day free trial.
10. Heyflow
Heyflow lets you build interactive flows for lead capture, signups, or onboarding. It’s more like a landing page builder, but you can use it in modal popups or embeds if you want something dynamic.
Click-based flow builder with logic and conditions
Pixel-perfect design control and animations
Lead tracking and native form integrations
Pricing: Free trial available. Paid from €39/month.
Wrapping up
There’s no shortage of popup tools to choose from. Some are great for getting started quickly. Others are better suited for larger teams with more complex needs. The right choice depends on what you’re trying to do.
If you’re looking for more than just website banners and popups, and want a tool that can also handle gamified campaigns, smart forms, surveys, referrals, and even 1-to-1 targeting, Triggerbee is a strong alternative to HelloBar.
Triggerbee is made for marketers who want to move fast, personalize their site, and run smart campaigns without asking developers for help. With built-in visitor tracking, CRM integrations, and zero-party data collection, everything stays in one place.
Try Triggerbee free for 14 days and see how it compares.
This guide covers 10 alternatives to OptinMonster that offer better usability, deeper personalization, and more flexibility for growing teams.
You might start out using OptinMonster because it’s affordable and easy to get live quickly. It’s well-known for its popup builder and offers a lot of display rules and templates. Especially if you’re running basic list-building campaigns.
But once you start launching more advanced campaigns, working across multiple brands or domains, or trying to personalize the experience based on real customer data, you might find yourself running into limitations.
1. No free trial, and a clunky first-time experience
OptinMonster doesn’t offer a free trial, so you need to pay upfront before you even know if it’s the right fit. And once you’re inside, the learning curve can feel steep. The visual editor isn’t as intuitive as it looks in demos, and some users report that creating or updating campaigns takes more time than expected — especially for first-time users or teams moving fast.
2. Limited personalization and user-level targeting
OptinMonster gives you a wide range of display triggers, but when it comes to true personalization — like showing different content to known users, loyalty members, or CRM segments — it falls short. There’s no built-in concept of user profiles or session-level behavior across visits. You can trigger based on URLs and basic conditions, but deeper targeting often requires custom workarounds.
3. Basic campaign types, no real interactivity
OptinMonster does popups, floating bars, and slide-ins well. But if you want to go further — with quizzes, surveys, embedded forms, referral blocks, or gamified campaigns — you’ll likely need to stitch together additional tools. For teams that want one place to manage all onsite engagement, this can become a bottleneck.
That’s why we put together this list of OptinMonster alternatives, to help you find a platform that gives you more control, stronger targeting, and a better overall experience from day one.
All in one CRO platform for websites. Popups, forms, surveys, gamification, referral tools – all in one.
Free trial available. From €39/month
ConvertFlow
Build popups, sticky bars, quizzes, and forms with built-in personalization and targeting rules.
Free plan available. Paid from $99/month
Sleeknote
Lead generation and survey tool with customizable popups, A/B testing, and ecommerce targeting.
Starts at $49/month. Free trial available.
OptiMonk
Popup builder for lead capture, product recommendations, and surveys with advanced targeting.
Free plan available. Paid from $39/month
Poptin
Popup and form builder with templates, drag-and-drop editing, and triggers like exit-intent and scroll depth.
Free plan available. Paid from $25/month
Typeform
Conversational form builder with logic jumps and one-question-at-a-time interface. Can be used in popups or embeds.
Free plan available. Paid from $21/month (billed annually)
Klaviyo Forms
Popup and embedded signup forms for ecommerce. Fully connected to Klaviyo lists, segments, and flows.
Included with Klaviyo. Free up to 250 contacts.
Hello Bar
Simple tool for top bars, popups, and slide-ins to collect emails or drive traffic to key pages. Good for quick announcements.
Free plan available. Paid from $49/month
Getsitecontrol
All-in-one popup builder for email capture, surveys, exit popups, and announcements. Easy to set up and use.
Starts at $9/month. 7-day free trial.
Heyflow
Interactive flow builder for forms, quizzes, and funnels. No-code design, logic rules, tracking, and native embeds.
Free trial available. Paid from €39/month
1. Triggerbee
Triggerbee is an all-in-one popup, survey, and referral platform that helps businesses turn anonymous website visitors into leads and customers. Pricing starts at €39/month.
It’s built for marketers who want to launch high-converting website campaigns fast. Like email signup forms, discount popups, interactive surveys, gamified promotions, and full-blown referral programs in one single software.
Whether you’re an agency generating leads, a multi-national ecommerce store boosting conversions, or a publisher engaging readers, Triggerbee gives you the tools to capture data, personalize offers, and drive action.
Unlike most popup tools like OptinMonster, Sleeknote, or Wisepops, Triggerbee also includes built-in analytics and identity resolution, so you can tie every click and form submission to real people and real results.
Triggerbee is an all-in-one conversion toolkit for your website
Triggerbee replaces 4–5 separate tools by combining forms, surveys, popups, gamification, and referral marketing into a single platform.
Instead of juggling multiple subscriptions and syncing data across tools, Triggerbee gives you everything you need to convert, engage, and retain visitors — in one place.
If you tried to assemble this stack from separate vendors, you’d easily be paying over $500/month. Just Hotjar surveys alone cost €64/month, ReferralCandy starts at $59/month plus a 3.5% commission, and a popup tool with gamification adds ~€80/month.
That’s before you’ve even added full analytics, targeting logic, or referral rules. Triggerbee brings it all together, with unified analytics, targeting, gamification, and branded settings, starting at just €39/month.
Intuitive drag and drop editor
Triggerbee’s drag and drop editor lets you build anything from simple forms to gamified popups with zero code.
Triggerbee’s editor lets you build personalized campaigns visually without ever touching code. You can add anything from simple forms to interactive games like spin-to-win, along with survey ratings, discount codes, and referral modules.
Every design block is customizable: layout, size, spacing, and even fonts and colors. The editor gives you full control over campaign steps and user flow, so you can guide visitors from impression to action without any developer help.
Advanced targeting
Triggerbee offers over 40 built-in targeting rules that let you target your campaigns based on CRM tags, user behavior, referral source, location, device type, and even the local weather.
You can combine dozens of conditions like ‘has purchased before’, ‘viewed product page twice’, or ‘came from Facebook ad’ and trigger specific content based on who they are and what they’ve done.
This level of granularity means you can run highly targeted and tailored campaigns without needing a separate CDP or analytics platform.
Best-in-class reporting and analytics
Triggerbee’s analytics dashboard ties every campaign to real outcomes like clicks, signups, and revenue.
Triggerbee’s analytics track everything from first impression to final conversion. You’ll see how many people saw your campaign, clicked it, signed up, and whether they purchased. And everything is tied to a real user.
The built-in dashboards let you connect the dots between your campaigns and revenue, so you can prove what’s working and double down on it.
All data is tracked down to the visitor level, so you can even see who converted in which campaign.
Triggerbee identifies your website visitors
Triggerbee connects anonymous visitor data with real people once they submit a form or click an email.
Most popup tools use cookies and anonymous session data for triggering and targeting forms and popups. Triggerbee identifies the actual people who visits and revisits your website.
Once a visitor submits a Triggerbee form or clicks through in your newsletter, Triggerbee knows who they are and you have the ability to:
Show or hide offers based on signup history
Recognize and personalize for returning users
Prevent abuse with built-in email verification; for example, blocking repeat coupon claims
Whether you’re in B2B or B2C, Triggerbee helps you turn anonymous traffic into qualified leads and loyal customers.
Pros and Cons
Pros
All-in-one suite for lead generation, email capture, visitor engagement, and customer feedback
Built-in CRM and ESP integrations
Strong personalization and data targeting
True design control with brand styles
Swedish company with strong support
Cons
No forever-free plan
May take longer to master than simple popup tools
Pricing
Triggerbee’s pricing Starts at €39/month for up to 50k page views (~16k sessions) / month. Pro plan includes all features and up to 250k page views. Enterprise options are available with higher scale and support.
2. ConvertFlow
ConvertFlow is a full-featured platform for popups, sticky bars, surveys, and landing pages. It’s made for marketers who want to personalize content and launch campaigns based on user behavior.
Visual builder with templates and custom blocks
Personalization based on tags, pages, or UTM
Built-in email and CRM integrations
Pricing: Free plan available. Paid from $99/month.
Sleeknote
Sleeknote is a popup builder designed for ecommerce brands that want to grow their email list, promote offers, and guide visitors without hurting the shopping experience. It’s built to be easy to use and flexible when it comes to styling your campaigns.
Customizable popups, slide-ins, and banners for desktop and mobile
Built-in A/B testing and performance tracking
Integrates with most email platforms and ecommerce tools
Pricing: Starts at $49/month. Free trial available.
OptiMonk
OptiMonk is a popup and onsite messaging tool that helps businesses grow their email lists and promote offers without hurting the user experience. It’s built mainly for ecommerce, but also supports use cases like surveys, product recommendations, and lead capture for content.
Popup builder with exit-intent, time delay, scroll depth, and targeting rules
Templates for product highlights, discount codes, and newsletter signup
Integrates with email platforms and ecommerce tools like Shopify and WooCommerce
Pricing: Free plan available. Paid plans start at $39/month.
5. Poptin
Poptin helps small and mid-sized businesses create popups, forms, and bars that convert. It has a quick setup process and includes templates for different goals like email capture or cart abandonment.
Exit-intent, scroll, and time-based triggers
Multiple form types including slide-ins and overlays
Integrates with Shopify, HubSpot, Mailchimp, and more
Pricing: Free plan available. Paid from $25/month.
6. Typeform
Typeform is a clean, user-friendly form builder that asks one question at a time. While it’s not a dedicated popup tool, you can embed Typeform in modals or use it as a lead gen quiz.
Logic jumps and personalized flows
Integrates with CRMs and marketing tools
Good for surveys, feedback, and lead forms
Pricing: Free plan available. Paid from $21/month (billed annually).
7. Klaviyo Forms
If you’re using Klaviyo for email, their built-in forms are a simple way to grow your list. You can create popups and embeds that feed directly into your Klaviyo automations and segments.
Popup and embedded form builder
Built-in targeting by behavior or URL
Syncs with Klaviyo lists and flows
Pricing: Included with Klaviyo. Free up to 250 contacts.
8. Hello Bar
HelloBar is a simple tool for creating top bars, popups, and slide-ins that help you grow your email list or drive visitors to important pages. It’s designed for quick announcements, lead capture, and site-wide CTAs without much setup.
Easy-to-launch top bars, modals, and slide-ins
Targeting by URL, device, traffic source, and more
Integrates with tools like Mailchimp, Klaviyo, and Zapier
Pricing: Free plan available. Paid plans start at $29/month.
9. Getsitecontrol
Getsitecontrol is a simple but flexible popup builder that works for email signups, surveys, announcements, and more. It’s great if you want something that’s easy to set up and doesn’t require a lot of maintenance.
Mobile-optimized popups and bars
Target by behavior, location, and referral
Includes basic analytics and scheduling
Pricing: Starts at $9/month. 7-day free trial.
10. Heyflow
Heyflow lets you build interactive flows for lead capture, signups, or onboarding. It’s more like a landing page builder, but you can use it in modal popups or embeds if you want something dynamic.
Click-based flow builder with logic and conditions
Pixel-perfect design control and animations
Lead tracking and native form integrations
Pricing: Free trial available. Paid from €39/month.
Wrapping up
There’s no shortage of popup tools to choose from. Some are great for getting started quickly. Others are better suited for larger teams with more complex needs. The right choice depends on what you’re trying to do.
If you’re looking for more than just popups, and want a tool that can also handle gamified campaigns, smart forms, surveys, referrals, and even 1-to-1 targeting, Triggerbee is a strong alternative to OptinMonster.
Triggerbee is made for marketers who want to move fast, personalize their site, and run smart campaigns without asking developers for help. With built-in visitor tracking, CRM integrations, and zero-party data collection, everything stays in one place.
Try Triggerbee free for 14 days and see how it compares.
This guide covers 10 alternatives to Wisepops that offer more flexibility, deeper targeting, and stronger personalization. You might start out using Wisepops because it’s quick to set up and easy to customize. It’s a strong tool for basic popups, banners, and announcements, especially if you’re running short-term campaigns or seasonal offers.
But if your team starts managing multiple brands, launching advanced campaigns, or trying to personalize the onsite experience, Wisepops might not keep up. It works well for simple use cases, but can fall short when things get more complex.
1. Limited flexibility with campaign types
Wisepops works great for banners and popups. But when you want to build more dynamic campaigns such as referral signups, interactive quizzes, or embedded loyalty nudges, you might find yourself looking for workarounds. Some formats just aren’t supported natively.
2. Targeting is good, but not CRM-level smart
You can target based on visit behavior, but if you want to go deeper like targeting returning members, segments from your ESP, or customers with unused discounts it could get tricky. You’ll need manual workarounds or custom code to connect your data.
3. No built-in personalization or user profiles
Wisepops doesn’t track visitors across sessions in a meaningful way. If you want to personalize content based on who someone is, not just what page they’re on, you’ll need another layer of tooling or a platform that includes that out of the box.
Top 10 alternatives to Wisepops
Tool
Key Features
Pricing
Triggerbee
All in one CRO platform for websites. Popups, forms, surveys, gamification, referral tools – all in one.
Free trial available. From €39/month
ConvertFlow
Build popups, sticky bars, quizzes, and forms with built-in personalization and targeting rules.
Free plan available. Paid from $99/month
Sleeknote
Lead generation and survey tool with customizable popups, A/B testing, and ecommerce targeting.
Starts at $49/month. Free trial available.
OptiMonk
Popup builder for lead capture, product recommendations, and surveys with advanced targeting.
Free plan available. Paid from $39/month
Poptin
Popup and form builder with templates, drag-and-drop editing, and triggers like exit-intent and scroll depth.
Free plan available. Paid from $25/month
Typeform
Conversational form builder with logic jumps and one-question-at-a-time interface. Can be used in popups or embeds.
Free plan available. Paid from $21/month (billed annually)
Klaviyo Forms
Popup and embedded signup forms for ecommerce. Fully connected to Klaviyo lists, segments, and flows.
Included with Klaviyo. Free up to 250 contacts.
OptinMonster
Popular popup tool with campaign types like lightboxes, floating bars, and gamified wheels. Built-in A/B testing and behavior targeting.
Starts at $16/month (billed annually). No free plan.
Getsitecontrol
All-in-one popup builder for email capture, surveys, exit popups, and announcements. Easy to set up and use.
Starts at $9/month. 7-day free trial.
Heyflow
Interactive flow builder for forms, quizzes, and funnels. No-code design, logic rules, tracking, and native embeds.
Free trial available. Paid from €39/month
1. Triggerbee
Triggerbee is an all-in-one popup, survey, and referral platform that helps businesses turn anonymous website visitors into leads and customers. Pricing starts at €39/month.
It’s built for marketers who want to launch high-converting website campaigns fast. Like email signup forms, discount popups, interactive surveys, gamified promotions, and full-blown referral programs — in one single software.
Whether you’re a B2B brand generating leads, an ecommerce store boosting conversions, or a publisher engaging readers, Triggerbee gives you the tools to capture data, personalize offers, and drive action.
Unlike most popup tools like Sleeknote, Optimonk, or Wisepops, Triggerbee also includes built-in analytics and identity resolution, so you can tie every click and form submission to real people and real results.
Triggerbee is an all-in-one conversion toolkit for your website
Triggerbee replaces 4–5 separate tools by combining forms, surveys, popups, gamification, and referral marketing into a single platform.
Instead of juggling multiple subscriptions and syncing data across tools, Triggerbee gives you everything you need to convert, engage, and retain visitors — in one place.
If you tried to assemble this stack from separate vendors, you’d easily be paying over $500/month. Just Hotjar surveys alone cost €64/month, ReferralCandy starts at $59/month plus a 3.5% commission, and a popup tool with gamification adds ~€80/month.
That’s before you’ve even added full analytics, targeting logic, or referral rules. Triggerbee brings it all together, with unified analytics, targeting, gamification, and branded settings, starting at just €39/month.
Intuitive drag and drop editor
Triggerbee’s drag and drop editor lets you build anything from simple forms to gamified popups with zero code.
Triggerbee’s editor lets you build personalized campaigns visually without ever touching code. You can add anything from simple forms to interactive games like spin-to-win, along with survey ratings, discount codes, and referral modules.
Every design block is customizable: layout, size, spacing, and even fonts and colors. The editor gives you full control over campaign steps and user flow, so you can guide visitors from impression to action without any developer help.
Advanced targeting
Triggerbee offers over 40 built-in targeting rules that let you target your campaigns based on CRM tags, user behavior, referral source, location, device type, and even the local weather.
You can combine dozens of conditions like ‘has purchased before’, ‘viewed product page twice’, or ‘came from Facebook ad’ and trigger specific content based on who they are and what they’ve done.
This level of granularity means you can run highly targeted and tailored campaigns without needing a separate CDP or analytics platform.
Best-in-class reporting and analytics
Triggerbee’s analytics dashboard ties every campaign to real outcomes like clicks, signups, and revenue.
Triggerbee’s analytics track everything from first impression to final conversion. You’ll see how many people saw your campaign, clicked it, signed up, and whether they purchased. And everything is tied to a real user.
The built-in dashboards let you connect the dots between your campaigns and revenue, so you can prove what’s working and double down on it.
All data is tracked down to the visitor level, so you can even see who converted in which campaign.
Triggerbee identifies your website visitors
Triggerbee connects anonymous visitor data with real people once they submit a form or click an email.
Most popup tools use cookies and anonymous session data for triggering and targeting forms and popups. Triggerbee identifies the actual people who visits and revisits your website.
Once a visitor submits a Triggerbee form or clicks through in your newsletter, Triggerbee knows who they are and you have the ability to:
Show or hide offers based on signup history
Recognize and personalize for returning users
Prevent abuse with built-in email verification; for example, blocking repeat coupon claims
Whether you’re in B2B or B2C, Triggerbee helps you turn anonymous traffic into qualified leads and loyal customers.
Pros and Cons
Pros
All-in-one suite for lead generation, email capture, visitor engagement, and customer feedback
Built-in CRM and ESP integrations
Strong personalization and data targeting
True design control with brand styles
Swedish company with strong support
Cons
No forever-free plan
May take longer to master than simple popup tools
Pricing
Triggerbee’s pricing Starts at €39/month for up to 50k page views (~16k sessions) / month. Pro plan includes all features and up to 250k page views. Enterprise options are available with higher scale and support.
2. ConvertFlow
ConvertFlow is a full-featured platform for popups, sticky bars, surveys, and landing pages. It’s made for marketers who want to personalize content and launch campaigns based on user behavior.
Visual builder with templates and custom blocks
Personalization based on tags, pages, or UTM
Built-in email and CRM integrations
Pricing: Free plan available. Paid from $99/month.
Sleeknote
Sleeknote is a popup builder designed for ecommerce brands that want to grow their email list, promote offers, and guide visitors without hurting the shopping experience. It’s built to be easy to use and flexible when it comes to styling your campaigns.
Customizable popups, slide-ins, and banners for desktop and mobile
Built-in A/B testing and performance tracking
Integrates with most email platforms and ecommerce tools
Pricing: Starts at $49/month. Free trial available.
OptiMonk
OptiMonk is a popup and onsite messaging tool that helps businesses grow their email lists and promote offers without hurting the user experience. It’s built mainly for ecommerce, but also supports use cases like surveys, product recommendations, and lead capture for content.
Popup builder with exit-intent, time delay, scroll depth, and targeting rules
Templates for product highlights, discount codes, and newsletter signup
Integrates with email platforms and ecommerce tools like Shopify and WooCommerce
Pricing: Free plan available. Paid plans start at $39/month.
5. Poptin
Poptin helps small and mid-sized businesses create popups, forms, and bars that convert. It has a quick setup process and includes templates for different goals like email capture or cart abandonment.
Exit-intent, scroll, and time-based triggers
Multiple form types including slide-ins and overlays
Integrates with Shopify, HubSpot, Mailchimp, and more
Pricing: Free plan available. Paid from $25/month.
6. Typeform
Typeform is a clean, user-friendly form builder that asks one question at a time. While it’s not a dedicated popup tool, you can embed Typeform in modals or use it as a lead gen quiz.
Logic jumps and personalized flows
Integrates with CRMs and marketing tools
Good for surveys, feedback, and lead forms
Pricing: Free plan available. Paid from $21/month (billed annually).
7. Klaviyo Forms
If you’re using Klaviyo for email, their built-in forms are a simple way to grow your list. You can create popups and embeds that feed directly into your Klaviyo automations and segments.
Popup and embedded form builder
Built-in targeting by behavior or URL
Syncs with Klaviyo lists and flows
Pricing: Included with Klaviyo. Free up to 250 contacts.
8. OptinMonster
OptinMonster has been around a long time and is packed with campaign types like lightbox popups, floating bars, and gamified wheels. It’s built for lead capture and list growth.
Exit-intent and advanced display rules
Drag-and-drop builder with A/B testing
Integrates with most email and CRM tools
Pricing: Starts at $16/month (billed annually). No free plan.
9. Getsitecontrol
Getsitecontrol is a simple but flexible popup builder that works for email signups, surveys, announcements, and more. It’s great if you want something that’s easy to set up and doesn’t require a lot of maintenance.
Mobile-optimized popups and bars
Target by behavior, location, and referral
Includes basic analytics and scheduling
Pricing: Starts at $9/month. 7-day free trial.
10. Heyflow
Heyflow lets you build interactive flows for lead capture, signups, or onboarding. It’s more like a landing page builder, but you can use it in modal popups or embeds if you want something dynamic.
Click-based flow builder with logic and conditions
Pixel-perfect design control and animations
Lead tracking and native form integrations
Pricing: Free trial available. Paid from €39/month.
Wrapping up
There’s no shortage of popup tools to choose from. Some are great for getting started quickly. Others are better suited for larger teams with more complex needs. The right choice depends on what you’re trying to do.
If you’re looking for more than just popups, and want a tool that can also handle forms, surveys, referrals, targeting, and even gamified campaigns, Triggerbee is a strong alternative to wisepops.
It’s made for marketers who want to move fast, personalize their site, and run smart campaigns without asking developers for help. With built-in visitor tracking, CRM integrations, and zero-party data collection, everything stays in one place.
Try Triggerbee free for 14 days and see how it compares.
You might start out using Sleeknote for its simplicity and e-commerce focus. It’s great for collecting emails and promoting sales. But as your business grows, so do your needs.
If you’re managing multiple brands or country sites, running loyalty programs, or looking for better ways to engage logged-in users, Sleeknote might start to feel limiting. Especially if you’re testing new offers every week or want more control over how your campaigns look and behave.
Here are three signs you might need a Sleeknote alternative
1. Not enough flexibility
Sleeknote is easy to use, but that simplicity can become limiting. If you’ve ever wanted to change a layout, add custom logic, or launch something other than a lead form — and found yourself stuck — you’re not alone. Some tools just aren’t built to scale with your ideas.
2. Limited campaign variety for more advanced use cases
Sleeknote does a good job with popups, banners, and slide-ins especially for ecommerce lead capture. But if you’re looking to run more interactive campaigns like referral programs, personalized product guides, or gamified experiences, you might hit a wall. Some of those campaign types require more advanced audiencetargeting which means workarounds or external tools.
3. No real personalization
Sleeknote can target based on behavior, but it doesn’t go deep into personalizing content for known visitors or CRM segments. If you’re already using a CDP or have rich data in your ESP, you’ll get more value from a platform that can actually use it.
This guide covers 10 Sleeknote alternatives that offer better flexibility, stronger personalization, or more campaign types.
Top 10 alternatives to Sleeknote
Tool
Key Features
Pricing
Triggerbee
All in one CRO platform for websites. Popups, forms, surveys, gamification, referral tools – all in one.
Free trial available. From €39/month
ConvertFlow
Build popups, sticky bars, quizzes, and forms with built-in personalization and targeting rules.
Free plan available. Paid from $99/month
Wisepops
Onsite campaigns including surveys, popups, and banners. Strong audience targeting and analytics.
Starts at $49/month. Free trial available.
OptiMonk
Popup builder for lead capture, product recommendations, and surveys with advanced targeting.
Free plan available. Paid from $39/month
Poptin
Popup and form builder with templates, drag-and-drop editing, and triggers like exit-intent and scroll depth.
Free plan available. Paid from $25/month
Typeform
Conversational form builder with logic jumps and one-question-at-a-time interface. Can be used in popups or embeds.
Free plan available. Paid from $21/month (billed annually)
Klaviyo Forms
Popup and embedded signup forms for ecommerce. Fully connected to Klaviyo lists, segments, and flows.
Included with Klaviyo. Free up to 250 contacts.
OptinMonster
Popular popup tool with campaign types like lightboxes, floating bars, and gamified wheels. Built-in A/B testing and behavior targeting.
Starts at $16/month (billed annually). No free plan.
Getsitecontrol
All-in-one popup builder for email capture, surveys, exit popups, and announcements. Easy to set up and use.
Starts at $9/month. 7-day free trial.
Heyflow
Interactive flow builder for forms, quizzes, and funnels. No-code design, logic rules, tracking, and native embeds.
Free trial available. Paid from €39/month
1. Triggerbee
Triggerbee is an all-in-one popup, survey, and referral platform that helps businesses turn anonymous website visitors into leads and customers. Pricing starts at €39/month.
It’s built for marketers who want to launch high-converting website campaigns fast. Like email signup forms, discount popups, interactive surveys, gamified promotions, and full-blown referral programs — in one single software.
Whether you’re a B2B brand generating leads, an ecommerce store boosting conversions, or a publisher engaging readers, Triggerbee gives you the tools to capture data, personalize offers, and drive action.
Unlike most popup tools like Sleeknote, Optimonk, or Wisepops, Triggerbee also includes built-in analytics and identity resolution, so you can tie every click and form submission to real people and real results.
Triggerbee is an all-in-one conversion toolkit for your website
Triggerbee replaces 4–5 separate tools by combining forms, surveys, popups, gamification, and referral marketing into a single platform.
Instead of juggling multiple subscriptions and syncing data across tools, Triggerbee gives you everything you need to convert, engage, and retain visitors — in one place.
If you tried to assemble this stack from separate vendors, you’d easily be paying over $500/month. Just Hotjar surveys alone cost €64/month, ReferralCandy starts at $59/month plus a 3.5% commission, and a popup tool with gamification adds ~€80/month.
That’s before you’ve even added full analytics, targeting logic, or referral rules. Triggerbee brings it all together, with unified analytics, targeting, gamification, and branded settings, starting at just €39/month.
Intuitive drag and drop editor
Triggerbee’s drag and drop editor lets you build anything from simple forms to gamified popups with zero code.
Triggerbee’s editor lets you build personalized campaigns visually without ever touching code. You can add anything from simple forms to interactive games like spin-to-win, along with survey ratings, discount codes, and referral modules.
Every design block is customizable: layout, size, spacing, and even fonts and colors. The editor gives you full control over campaign steps and user flow, so you can guide visitors from impression to action without any developer help.
Advanced targeting
Triggerbee offers over 40 built-in targeting rules that let you target your campaigns based on CRM tags, user behavior, referral source, location, device type, and even the local weather.
You can combine dozens of conditions like ‘has purchased before’, ‘viewed product page twice’, or ‘came from Facebook ad’ and trigger specific content based on who they are and what they’ve done.
This level of granularity means you can run highly targeted and tailored campaigns without needing a separate CDP or analytics platform.
Best-in-class reporting and analytics
Triggerbee’s analytics dashboard ties every campaign to real outcomes like clicks, signups, and revenue.
Triggerbee’s analytics track everything from first impression to final conversion. You’ll see how many people saw your campaign, clicked it, signed up, and whether they purchased — all tied to a real user.
The built-in dashboards let you connect the dots between your campaigns and revenue, so you can prove what’s working and double down on it.
All data is tracked down to the visitor level, so you can even see who converted in which campaign.
Triggerbee identifies your website visitors
Triggerbee connects anonymous visitor data with real people once they submit a form or click an email.
Most popup tools use cookies and anonymous session data for triggering and targeting forms and popups. Triggerbee identifies the actual people who visits and revisits your website.
Once a visitor submits a Triggerbee form or clicks through in your newsletter, Triggerbee knows who they are and you have the ability to:
Show or hide offers based on signup history
Recognize and personalize for returning users
Prevent abuse with built-in email verification — for example, blocking repeat coupon claims
Whether you’re in B2B or B2C, Triggerbee helps you turn anonymous traffic into qualified leads and loyal customers.
Pros and Cons
Pros
All-in-one suite for lead generation, email capture, visitor engagement, and customer feedback
Built-in CRM and ESP integrations
Strong personalization and data targeting
True design control with brand styles
Swedish company with strong support
Cons
No forever-free plan
May take longer to master than simple popup tools
Pricing
Triggerbee’s pricing Starts at €39/month for up to 50k page views (~16k sessions) / month. Pro plan includes all features and up to 250k page views. Enterprise options are available with higher scale and support.
2. ConvertFlow
ConvertFlow is a full-featured platform for popups, sticky bars, surveys, and landing pages. It’s made for marketers who want to personalize content and launch campaigns based on user behavior.
Visual builder with templates and custom blocks
Personalization based on tags, pages, or UTM
Built-in email and CRM integrations
Pricing: Free plan available. Paid from $99/month.
3. Wisepops
Wisepops lets you create popups, banners, and surveys without needing a developer. It’s focused on marketers who want to launch onsite campaigns quickly and track performance in real time.
Smart targeting by traffic source, device, and location
Drag-and-drop popup and banner editor
Real-time analytics dashboard
Pricing: Starts at $49/month. Free trial available.
OptiMonk
OptiMonk is a popup and onsite messaging tool that helps businesses grow their email lists and promote offers without hurting the user experience. It’s built mainly for ecommerce, but also supports use cases like surveys, product recommendations, and lead capture for content.
Popup builder with exit-intent, time delay, scroll depth, and targeting rules
Templates for product highlights, discount codes, and newsletter signup
Integrates with email platforms and ecommerce tools like Shopify and WooCommerce
Pricing: Free plan available. Paid plans start at $39/month.
5. Poptin
Poptin helps small and mid-sized businesses create popups, forms, and bars that convert. It has a quick setup process and includes templates for different goals like email capture or cart abandonment.
Exit-intent, scroll, and time-based triggers
Multiple form types including slide-ins and overlays
Integrates with Shopify, HubSpot, Mailchimp, and more
Pricing: Free plan available. Paid from $25/month.
6. Typeform
Typeform is a clean, user-friendly form builder that asks one question at a time. While it’s not a dedicated popup tool, you can embed Typeform in modals or use it as a lead gen quiz.
Logic jumps and personalized flows
Integrates with CRMs and marketing tools
Good for surveys, feedback, and lead forms
Pricing: Free plan available. Paid from $21/month (billed annually).
7. Klaviyo Forms
If you’re using Klaviyo for email, their built-in forms are a simple way to grow your list. You can create popups and embeds that feed directly into your Klaviyo automations and segments.
Popup and embedded form builder
Built-in targeting by behavior or URL
Syncs with Klaviyo lists and flows
Pricing: Included with Klaviyo. Free up to 250 contacts.
8. OptinMonster
OptinMonster has been around a long time and is packed with campaign types like lightbox popups, floating bars, and gamified wheels. It’s built for lead capture and list growth.
Exit-intent and advanced display rules
Drag-and-drop builder with A/B testing
Integrates with most email and CRM tools
Pricing: Starts at $16/month (billed annually). No free plan.
9. Getsitecontrol
Getsitecontrol is a simple but flexible popup builder that works for email signups, surveys, announcements, and more. It’s great if you want something that’s easy to set up and doesn’t require a lot of maintenance.
Mobile-optimized popups and bars
Target by behavior, location, and referral
Includes basic analytics and scheduling
Pricing: Starts at $9/month. 7-day free trial.
10. Heyflow
Heyflow lets you build interactive flows for lead capture, signups, or onboarding. It’s more like a landing page builder, but you can use it in modal popups or embeds if you want something dynamic.
Click-based flow builder with logic and conditions
Pixel-perfect design control and animations
Lead tracking and native form integrations
Pricing: Free trial available. Paid from €39/month.
Wrapping up
There are a lot of great popup tools out there. Some are simple and easy to start with. Others are packed with features for big teams and advanced campaigns. It really depends on what you need.
But if you’re looking for more than just simple popups — and want one tool that covers forms, surveys, gamification, referrals, and targeting — Triggerbee is worth a closer look.
It’s built for marketers who want to move fast, personalize the website experience, and launch campaigns without needing developers. And with built-in visitor tracking, CRM integrations, and zero-party data collection, you’ll have everything in one place.
You can try Triggerbee free for 14 days and see how it compares. No pressure, no code required.
Many businesses start out using Optimonk for its simplicity and convenience. But as needs grow, whether that’s better targeting, more powerful personalization, more campaign types, or more control over design and appearance, it might be time to look elsewhere.
Here are three signs you might need an OptiMonk alternative
1. Too many features, not enough focus
OptiMonk has a lot under the hood, but that also means it can feel cluttered or overwhelming, especially if you just want to launch something simple. If you find yourself clicking around wondering which template to use, or where to customize a basic form, it might be time to look for a tool that’s more focused and easier to work with.
2. Popup-first, everything else second
OptiMonk is mainly known for popups. That works fine if that’s all you need. But if you’re trying to run surveys, quizzes, or embedded forms, the experience can start to feel limited or clunky. Some tools treat these other formats as an afterthought, and it shows in the editor and end result.
3. Not built for reusability
If you’re rebuilding the same design over and over, that’s a red flag. Without global styles or reusable brand settings, every campaign can start to feel like a one-off project. That’s fine for occasional use, but not ideal if you’re testing offers weekly or working across multiple sites.
This guide covers 10 Optimonk alternatives that give you more design control, smoother workflows, or a simpler way to launch high-converting campaigns.
Top 10 alternatives to Optimonk
Tool
Key Features
Pricing
Triggerbee
All in one CRO platform for websites. Popups, forms, surveys, gamification, referral tools — all in one. Superior targeting capabilities.
Free trial available. From €39/month
ConvertFlow
Build popups, sticky bars, quizzes, and forms with built-in personalization and targeting rules.
Free plan available. Paid from $99/month
Wisepops
Onsite campaigns including surveys, popups, and banners. Strong audience targeting and analytics.
Starts at $49/month. Free trial available.
Sleeknote
Lead generation and survey tool with customizable popups, A/B testing, and ecommerce targeting.
Starts at $49/month. Free trial available.
Poptin
Popup and form builder with templates, drag-and-drop editing, and triggers like exit-intent and scroll depth.
Free plan available. Paid from $25/month
Typeform
Conversational form builder with logic jumps and one-question-at-a-time interface. Can be used in popups or embeds.
Free plan available. Paid from $21/month (billed annually)
Klaviyo Forms
Popup and embedded signup forms for ecommerce. Fully connected to Klaviyo lists, segments, and flows.
Included with Klaviyo. Free up to 250 contacts.
OptinMonster
Popular popup tool with campaign types like lightboxes, floating bars, and gamified wheels. Built-in A/B testing and behavior targeting.
Starts at $16/month (billed annually). No free plan.
Getsitecontrol
All-in-one popup builder for email capture, surveys, exit popups, and announcements. Easy to set up and use.
Starts at $9/month. 7-day free trial.
Heyflow
Interactive flow builder for forms, quizzes, and funnels. No-code design, logic rules, tracking, and native embeds.
Free trial available. Paid from €39/month
1. Triggerbee
Triggerbee is an all-in-one popup, survey, and referral platform that helps businesses turn anonymous website visitors into leads and customers. Pricing starts at €39/month.
It’s built for marketers who want to launch high-converting website campaigns fast. Like email signup forms, discount popups, interactive surveys, gamified promotions, and full-blown referral programs — in one single software.
Whether you’re a B2B brand generating leads, an ecommerce store boosting conversions, or a publisher engaging readers, Triggerbee gives you the tools to capture data, personalize offers, and drive action.
Unlike most popup tools like Sleeknote, Optimonk, or Wisepops, Triggerbee also includes built-in analytics and identity resolution, so you can tie every click and form submission to real people and real results.
Triggerbee is an all-in-one website conversion toolkit
Triggerbee replaces 4–5 separate tools by combining forms, surveys, popups, gamification, and referral marketing into a single platform.
Instead of juggling multiple subscriptions and syncing data across tools, Triggerbee gives you everything you need to convert, engage, and retain visitors — in one place.
If you tried to assemble this stack from separate vendors, you’d easily be paying over $500/month. Just Hotjar surveys alone cost €64/month, ReferralCandy starts at $59/month plus a 3.5% commission, and a popup tool with gamification adds ~€80/month.
That’s before you’ve even added full analytics, targeting logic, or referral rules. Triggerbee brings it all together, with unified analytics, targeting, gamification, and branded settings, starting at just €39/month.
Intuitive drag and drop editor
Triggerbee’s drag and drop editor lets you build anything from simple forms to gamified popups with zero code.
Triggerbee’s editor lets you build personalized campaigns visually — no code needed. You can add anything from simple forms to interactive games like spin-to-win, along with survey ratings, discount codes, and referral modules.
Every design block is customizable: layout, size, spacing, and even fonts and colors. The editor gives you full control over campaign steps and user flow, so you can guide visitors from impression to action without any developer help.
Advanced targeting
Triggerbee’s targeting options are unmatched — with over 40 built-in targeting rules that let you target your campaigns based on CRM tags, user behavior, referral source, location, device type, and even the local weather.
You can combine dozens of conditions like ‘has purchased before’, ‘viewed product page twice’, or ‘came from Facebook ad’ and trigger specific content based on who they are and what they’ve done.
This level of granularity means you can run highly targeted and tailored campaigns without needing a separate CDP or analytics platform.
Best-in-class reporting and analytics
Triggerbee’s analytics dashboard ties every campaign to real outcomes like clicks, signups, and revenue.
Triggerbee’s analytics track everything from first impression to final conversion. You’ll see how many people saw your campaign, clicked it, signed up, and whether they purchased — all tied to a real user.
The built-in dashboards let you connect the dots between your campaigns and revenue, so you can prove what’s working and double down on it.
All data is tracked down to the visitor level, so you can even see who converted in which campaign.
Triggerbee identifies your website visitors
Triggerbee connects anonymous visitor data with real people once they submit a form or click an email.
Most popup tools use cookies and anonymous session data for triggering and targeting forms and popups. Triggerbee identifies the actual people who visits and revisits your website.
Once a visitor submits a Triggerbee form or clicks through in your newsletter, Triggerbee knows who they are and you have the ability to:
Show or hide offers based on signup history
Recognize and personalize for returning users
Prevent abuse with built-in email verification — for example, blocking repeat coupon claims
Whether you’re in B2B or B2C, Triggerbee helps you turn anonymous traffic into qualified leads and loyal customers.
Pros and Cons
Pros
All-in-one suite for lead generation, email capture, visitor engagement, and customer feedback
Built-in CRM and ESP integrations
Strong personalization and data targeting
True design control with brand styles
Swedish company with strong support
Cons
No forever-free plan
May take longer to master than simple popup tools
Pricing
Triggerbee’s pricing Starts at €39/month for up to 50k page views (~16k sessions) / month. Pro plan includes all features and up to 250k page views. Enterprise options are available with higher scale and support.
2. ConvertFlow
ConvertFlow is a full-featured platform for popups, sticky bars, surveys, and landing pages. It’s made for marketers who want to personalize content and launch campaigns based on user behavior.
Visual builder with templates and custom blocks
Personalization based on tags, pages, or UTM
Built-in email and CRM integrations
Pricing: Free plan available. Paid from $99/month.
3. Wisepops
Wisepops lets you create popups, banners, and surveys without needing a developer. It’s focused on marketers who want to launch onsite campaigns quickly and track performance in real time.
Smart targeting by traffic source, device, and location
Drag-and-drop popup and banner editor
Real-time analytics dashboard
Pricing: Starts at $49/month. Free trial available.
4. Sleeknote
Sleeknote is designed for ecommerce brands that want to grow their email list without hurting the user experience. You can create targeted popups, offers, and surveys based on user behavior.
Custom popup builder for mobile and desktop
Advanced targeting and trigger options
Campaign A/B testing and performance insights
Pricing: Starts at $49/month. Free trial available.
5. Poptin
Poptin helps small and mid-sized businesses create popups, forms, and bars that convert. It has a quick setup process and includes templates for different goals like email capture or cart abandonment.
Exit-intent, scroll, and time-based triggers
Multiple form types including slide-ins and overlays
Integrates with Shopify, HubSpot, Mailchimp, and more
Pricing: Free plan available. Paid from $25/month.
6. Typeform
Typeform is a clean, user-friendly form builder that asks one question at a time. While it’s not a dedicated popup tool, you can embed Typeform in modals or use it as a lead gen quiz.
Logic jumps and personalized flows
Integrates with CRMs and marketing tools
Good for surveys, feedback, and lead forms
Pricing: Free plan available. Paid from $21/month (billed annually).
7. Klaviyo Forms
If you’re using Klaviyo for email, their built-in forms are a simple way to grow your list. You can create popups and embeds that feed directly into your Klaviyo automations and segments.
Popup and embedded form builder
Built-in targeting by behavior or URL
Syncs with Klaviyo lists and flows
Pricing: Included with Klaviyo. Free up to 250 contacts.
8. OptinMonster
OptinMonster has been around a long time and is packed with campaign types like lightbox popups, floating bars, and gamified wheels. It’s built for lead capture and list growth.
Exit-intent and advanced display rules
Drag-and-drop builder with A/B testing
Integrates with most email and CRM tools
Pricing: Starts at $16/month (billed annually). No free plan.
9. Getsitecontrol
Getsitecontrol is a simple but flexible popup builder that works for email signups, surveys, announcements, and more. It’s great if you want something that’s easy to set up and doesn’t require a lot of maintenance.
Mobile-optimized popups and bars
Target by behavior, location, and referral
Includes basic analytics and scheduling
Pricing: Starts at $9/month. 7-day free trial.
10. Heyflow
Heyflow lets you build interactive flows for lead capture, signups, or onboarding. It’s more like a landing page builder, but you can use it in modal popups or embeds if you want something dynamic.
Click-based flow builder with logic and conditions
Pixel-perfect design control and animations
Lead tracking and native form integrations
Pricing: Free trial available. Paid from €39/month.
Wrapping up
There are a lot of great popup tools out there. Some are simple and easy to start with. Others are packed with features for big teams and advanced campaigns. It really depends on what you need.
But if you’re looking for more than just popups — and want one tool that covers forms, surveys, gamification, referrals, and targeting — Triggerbee is worth a closer look.
It’s built for marketers who want to move fast, personalize the website experience, and launch campaigns without needing developers. And with built-in visitor tracking, CRM integrations, and zero-party data collection, you’ll have everything in one place.
You can try Triggerbee free for 14 days and see how it compares. No pressure, no code required.
Many businesses start out using Typeform for its simplicity and convenience. But as needs grow, whether that’s better targeting, more powerful personalization, more campaign types, or more control over design and appearance, it might be time to look elsewhere.
Here are three signs you might need a Typeform alternative
1. Steep learning curve
Many form tools pack in features, but fail on usability. A cool editor might be nice in the beginning, but if you or new members on your team spend more time figuring out how to create a basic form or survey than actually launching one, that’s an issue. Plus, a nice editor and simple workflows often mean very limited editing and customization capabilities.
2. Limited design control
Forms, Popups, surveys, and campaigns that don’t match your brand can hurt more than they help. Some tools offer only a few fixed templates with (very) limited control over layout, spacing, and mobile behavior. Which means your campaigns always looks like they’re from a third party tool. I mean, most third party tools have their own default look and feel, but form submission rates will go up if the form or popup looks like it comes from YOU.
3. No brand settings = design from scratch every time
If your tool doesn’t save brand styles (like fonts, colors, and spacing), you’ll waste time rebuilding every campaign from the ground up. This takes a lot of time, especially if you’re managing multiple brands or running new offers every week.
This guide covers 10 alternatives to Typeform that offer stronger customization, better value, or more advanced features.
All in one CRO platform for websites. Popups, forms, surveys, gamification, referral tools – all in one.
Free trial available. From €39/month
Tally
Notion-style form builder with logic jumps, payments, webhooks, and unlimited responses even on free plans.
Free plan available. Paid from $20/month.
Outgrow
Create interactive quizzes, calculators, and surveys to boost engagement and lead generation.
Starts at $14/month (billed annually).
Formstack
Professional form builder with conditional logic, approvals, data routing, and HIPAA compliance.
Starts at $83/month. No free plan.
Contact Form 7
Open-source WordPress plugin for building basic contact forms. Highly extensible via add-ons.
Free
Jotform
Drag-and-drop builder with powerful logic, templates, payment integrations, and approval flows.
Free plan available. Paid from $34/month.
Optimonk
Popup builder for lead capture, product recommendations, and surveys with advanced targeting.
Free plan available. Paid from $39/month.
Wisepops
Onsite campaigns including surveys, popups, and banners. Strong audience targeting and analytics.
Starts at $49/month. Free trial available.
Sleeknote
Lead generation and survey tool with customizable popups, A/B testing, and ecommerce targeting.
Starts at $49/month. Free trial available.
Hotjar
Visual behavior insights with on-page surveys, CSAT/NPS widgets, and session recordings.
Free plan available. Paid from $64/month.
Paperform
Visually rich form builder that feels like writing a doc. Supports logic, payments, scheduling, and product sales.
Starts at $24/month (billed annually). 14-day free trial.
Heyflow
Interactive flow builder for forms, quizzes, and funnels. No-code design, logic rules, tracking, and native embeds.
Free trial available. Paid from €39/month.
1. Triggerbee
Triggerbee is an all-in-one popup, survey, and referral platform that helps businesses turn anonymous website visitors into leads and customers. Pricing starts at €39/month.
It’s built for marketers who want to launch high-converting website campaigns fast. Like email signup forms, discount popups, interactive surveys, gamified promotions, and full-blown referral programs — in one single software.
Whether you’re a B2B brand generating leads, an ecommerce store boosting conversions, or a publisher engaging readers, Triggerbee gives you the tools to capture data, personalize offers, and drive action.
Unlike most popup tools like Sleeknote, Optimonk, or Wisepops, Triggerbee also includes built-in analytics and identity resolution, so you can tie every click and form submission to real people and real results.
Triggerbee is an all-in-one website conversion toolkit
Triggerbee replaces 4–5 separate tools by combining forms, surveys, popups, gamification, and referral marketing into a single platform.
Instead of juggling multiple subscriptions and syncing data across tools, Triggerbee gives you everything you need to convert, engage, and retain visitors — in one place.
If you tried to assemble this stack from separate vendors, you’d easily be paying over $500/month. Just Hotjar surveys alone cost €64/month, ReferralCandy starts at $59/month plus a 3.5% commission, and a popup tool with gamification adds ~€80/month.
That’s before you’ve even added full analytics, targeting logic, or referral rules. Triggerbee brings it all together, with unified analytics, targeting, gamification, and branded settings, starting at just €39/month.
Intuitive drag and drop editor
Triggerbee’s drag and drop editor lets you build anything from simple forms to gamified popups with zero code.
Triggerbee’s editor lets you build personalized campaigns visually — no code needed. You can add anything from simple forms to interactive games like spin-to-win, along with survey ratings, discount codes, and referral modules.
Every design block is customizable: layout, size, spacing, and even fonts and colors. The editor gives you full control over campaign steps and user flow, so you can guide visitors from impression to action without any developer help.
Advanced targeting
Triggerbee’s targeting options are unmatched — with over 40 built-in targeting rules that let you target your campaigns based on CRM tags, user behavior, referral source, location, device type, and even the local weather.
You can combine dozens of conditions like ‘has purchased before’, ‘viewed product page twice’, or ‘came from Facebook ad’ and trigger specific content based on who they are and what they’ve done.
This level of granularity means you can run highly targeted and tailored campaigns without needing a separate CDP or analytics platform.
Best-in-class reporting and analytics
Triggerbee’s analytics dashboard ties every campaign to real outcomes like clicks, signups, and revenue.
Triggerbee’s analytics track everything from first impression to final conversion. You’ll see how many people saw your campaign, clicked it, signed up, and whether they purchased — all tied to a real user.
The built-in dashboards let you connect the dots between your campaigns and revenue, so you can prove what’s working and double down on it.
All data is tracked down to the visitor level, so you can even see who converted in which campaign.
Triggerbee identifies your website visitors
Triggerbee connects anonymous visitor data with real people once they submit a form or click an email.
Most popup tools use cookies and anonymous session data for triggering and targeting forms and popups. Triggerbee identifies the actual people who visits and revisits your website.
Once a visitor submits a Triggerbee form or clicks through in your newsletter, Triggerbee knows who they are and you have the ability to:
Show or hide offers based on signup history
Recognize and personalize for returning users
Prevent abuse with built-in email verification — for example, blocking repeat coupon claims
Whether you’re in B2B or B2C, Triggerbee helps you turn anonymous traffic into qualified leads and loyal customers.
Pros and Cons
Pros
All-in-one suite for lead generation, email capture, visitor engagement, and customer feedback
Built-in CRM and ESP integrations
Strong personalization and data targeting
True design control with brand styles
Swedish company with strong support
Cons
No forever-free plan
May take longer to master than simple popup tools
Pricing
Starts at €39/month for up to 50k page views (~16k sessions) / month. Pro plan includes all features and up to 250k page views. Enterprise options are available with higher scale and support.
Tally
Tally is a clean, no-fuss form builder that works a bit like Notion. You can build forms fast, and it has all the basics like logic, payments, and file uploads.
Unlimited forms and responses (even on free plan)
Supports logic, calculations, and payments
Integrates with Notion, Zapier, and Webhooks
Pricing: Free plan available. Paid from $20/month.
Outgrow
Outgrow offers a lot of different widgets and types of interactive content. It’s built to give you a broad selection of smaller “apps” without specializing on one particular area.
Surveys, quizzes, calculators, polls, and more
Lead scoring and audience segmentation
Pre-made templates for a bunch of industries
Pricing: Starts at $14/month (billed annually).
Formstack
Formstack is made for more advanced use cases like internal workflows and approvals. It’s mostly used by larger teams that need automation and integrations behind the scenes.
Drag-and-drop builder with logic and branching
Workflow and approval steps
HIPAA and compliance-ready plans
Pricing: Starts at $50/month. No free plan.
Contact Form 7
Contact Form 7 is a WordPress plugin for basic forms. It’s been around forever and does the job if you don’t need anything fancy.
Completely free and open-source
Works well with plugins and add-ons
Manual styling and shortcodes
Pricing: Free.
Jotform
Jotform has pretty much every form feature out there. It’s flexible and works for a wide range of use cases like surveys, bookings, or collecting payments.
Thousands of templates and integrations
Advanced logic, PDF generation, and approval flows
HIPAA and GDPR compliant
Pricing: Free plan available. Paid from $34/month.
Optimonk
Optimonk focuses on onsite popups and lead forms. You can also build short surveys and personalize messages based on behavior.
Multi-step popups and product recommenders
Exit-intent and scroll-based targeting
Works well for Shopify and ecommerce
Pricing: Free plan available. Paid from $39/month.
Wisepops
Wisepops lets you create popups, banners, and small survey forms for your website. It’s aimed at marketers who want to launch quick campaigns without coding.
Targeting by device, source, or visitor behavior
Campaign scheduling and automation
Analytics built into the dashboard
Pricing: Starts at $49/month. Free trial available.
Sleeknote
Sleeknote helps online stores create custom popups and forms to grow their email list and drive sales. It’s focused on e-commerce with built-in templates for common use cases.
Popup builder with full design control
A/B testing and analytics tools
Works well on mobile and desktop
Pricing: Starts at $62/month. No free plan.
Hotjar
Hotjar is best known for heatmaps and session recordings, but it also includes feedback tools like microsurveys, NPS, and CSAT popups.
On-page feedback widgets and quick polls
Targeting by device, behavior, or referral
Visual reports in the dashboard
Pricing: Free plan available. Paid from $64/month.
Paperform
Paperform lets you build surveys and forms in a doc-style editor. It’s nice for branded experiences where design and presentation matter a bit more.
Forms look like landing pages or documents
Supports payments, bookings, and scheduling
Includes logic, scoring, and conditional steps
Pricing: Starts at $24/month. 14-day free trial.
Heyflow
Heyflow helps you create guided flows and form funnels that look smooth and animated. It’s often used for lead gen pages and simple onboarding experiences.
Drag-and-drop builder with lots of layout options
Embed anywhere or use standalone URLs
Connects with CRMs and tracks drop-off
Pricing: Free plan available. Paid from €39/month.
Wrapping up
Typeform is great for conversational forms and simple surveys, but it’s not always the best fit if you need more flexibility, design control, or features that actually help you grow.
Whether you’re looking for better pricing, more customization, or built-in targeting, there are plenty of strong alternatives out there — from popup tools to quiz builders to full conversion platforms.
Triggerbee stands out as an all-in-one option that goes way beyond forms. You get surveys, lead forms, popups, gamification, and referral tools — all fully connected to your CRM and ready to personalize for every visitor.
If you’re ready to do more with your traffic, start your 14-day free trial of Triggerbee and see the difference.
