Thinking of trying an Optimonk alternative?

Just like Optimonk, Triggerbee lets you design and publish personalized content, promotions, and forms on your website. But with Triggerbee you also get surveys, referral marketing, and the most advanced targeting rules in the industry. And with an easy-to-use drag and drop editor, person-level data collection, and conflict-free design, Triggerbee is a top Optimonk alternative.

How Triggerbee is different from Optimonk

Better targeting options

Triggerbee offers 41 audience targeting criteria, and it's what we do best. The right message, at the right time, to the right person.

Better analytics

With Triggerbee you get more than a simple conversion graph. Track identification rate, survey responses, NPS, and more.

Perfect for multi-domain brands

Define audiences and share them to all your accounts. Share campaigns, brand settings, and customizations across account groups.

Triggerbee’s software makes it easy to design and add personalized content to your website. Whether you want to replace an entire website section with a promotion aimed at returning customers, hide an email signup form for existing email subscribers, or show an NPS survey for your loyalty members, Triggerbee will let you do that.

Triggerbee and Optimonk side-by-side comparison


Pricing	€39 - €149. Custom pricing available.	€39 - €249. Custom pricing available.
Paid plan free trial	14-days no credit card required	Freemium
Audience targeting criteria	41	18
Blocks in editor	40	21
CRM Targeting	Klaviyo, Mailchimp, Rule, Custobar, Voyado, MailerLite (soon)	Only Klaviyo
Popups and callouts
Drag and drop editor
Mobile specific styling
A/B-testing
Unique discount codes
Customer profiles
Partial form submission
Referral Marketing
Net new email validation
Analytics		Limited
Surveys		Limited
Annual discount	20%	20%

Triggerbee is an onsite engagement platform, and we focus on giving you everything you need to create engaging and highly converting messages and content on your website.

What makes Triggerbee unique is that our software offers a lot more than overlays and forms. Like tracking of individual visitor’s behaviour, and user identification.

When your customers returns to your website, Triggerbee remembers who they are, what they’ve done, where they came from, when they visited last time, and lets you use this data to target them with relevant content.

This means that you can target segments from Klaviyo, Mailchimp, Voyado, Custobar, Emarsys, and Rule with relevant promotions, offers, and messages. You can also target visitors based on previous interactions, survey responses, and 40+ other variables.

Another benefit with Triggerbee is that your customer’s website activity is directly synced with your marketing automation software, which helps you create better email and SMS segments.

Triggerbee's Pricing

Starts at €39 / month.

€69 / month:

€149 / month:

All Triggerbee plans also include:

April 3, 2023

★★★★★ 5/5

“A gamechanger in terms of who we can target”

With Triggerbee’s interest profiles you get both behavior data and zero-party data about your customers, which is a game changer in terms of who we can target with messages, or promotions on our website.

Jakob Marshall Olsson

Website Manager | Flowlife

Optimonk is a website personalization platform with a heavy focus on A/B-testing and conversion rate optimization. They offer a range of features, including the creation of popups, overlays, and notification bars, with an easy-to-use editor.

Similar to Triggerbee, Optimonk can target Klaviyo segments. But beyond Klaviyo, they do not seem to offer CRM-based targeting.

If you are running a business in the Nordics, you might use a local marketing automation tool, which means you won’t be able to target your CRM contacts on your website. If you’re running a Shopify store and just want to get some new email addresses, then Optimonk will be a great fit for you.

Optimonk, just like Triggerbee, works on any CMS (Shopify, Magento, WooCommerce, Centra, etc) by pasting a script-snippet onto the website.

All in all, Optimonk is a highly competent software. But Triggerbee offers slightly more features related to onsite engagement and building a first-party audience compared to Optimonk.

Optimonk's Pricing

Starts at €39 / month

€99 / month

€249 / month

Why is Triggerbee a great Optimonk alternative?

“By using Triggerbee we’ve increased our customer base by over 40% from 12 months ago, and our average order value is €20 higher for purchases made with the discount code. Great tool and top-notch customer service”

Tim Agerblom | E-commerce Manager, Didriksons

Triggerbee vs Optimonk
user experience and feature comparison

Both Triggerbee and Optimonk have a modern UI and good user experiences. But Triggerbee offers better analytics, customer insights, a better campaign editor, and have almost 2x as many targeting options. So if you’re looking for an Optimonk alternative with more targeting options and a bigger feature set for a cheaper price, look no further.

Triggerbee's customer profiles

The customer profiles in Triggerbee is really what makes it a great Optimonk alternative. Triggerbee can identify your contacts when they visit your website from an email campaign, AND it also remembers them. This means that your contacts don’t need to convert in a Triggerbee form before you can exclude them from your campaigns.

On top of that, Triggerbee collects behavioural data about each visitor, and ties historic visitors together. This data can be synced to your CRM and be used as a segmentation criteria.

Optimonk's customer profiles

Feature does not exist.

Triggerbee's dashboard

Triggerbee’s dashboard is very comprehensive, giving you everything you need to keep track of your performance and engagement in real-time.

Purchases & revenue are tracked with javascript, and sent to Triggerbee. You can also see your identification rate, which indicates how many people you can serve with personalized experiences.

Optimonk's dashboard

Optimonks dashboard is nice and clean, with one graph showing your conversions and an overview of your campaigns in the bottom.

Note: for the assisted revenue and average order value, Optimonk are using impressions to attribute conversions, which can be a bit misleading.

Triggerbee's campaign editor (40 blocks)

With over 40 building blocks and powerful post-submission settings, Triggerbee offers a great editing experience.

With features like email validation, partial submit, and the ability to show large forms in increments, Triggerbee’s editor is designed based on customer feedback, and seems to fit the bill for most mid-large ecommerce brands.

Optimonk's campaign editor (21 blocks)

Optimonks editor offers 21 building blocks and detailed editing options. On a normal 13″ screen, the editor feels a bit squished.

They offer very detailed editing that is simple and intuitive. However, the editing options are divided on both the left and right side, which can be confusing.

Triggerbee's targeting rules (41 options)

Triggerbee lets you target anyone, using both your CRM, behaviour, and interest data. We focus on fitting into your existing marketing stack and helping you get more out of the tools you already have.

Triggerbee is the only standalone software that allows you to target your CRM contacts on your website, in combination with both first- and zero-party data.

Optimonk's targeting rules (18 options)

Optimonk offers a robust set of targeting options and triggers. They also offer Klaviyo segment targeting, just like Triggerbee, but they do not have a segment targeting option for other common email tools which is the main difference between Optimonk and Triggerbee.

They offer a few options that Triggerbee don’t, such as ad-blocker targeting.