About Reynolds International Marketing

RIM has a single focus, goal and priority.

We increase your sales through email marketing – if we don’t succeed, we don’t charge.

That’s why it’s important that we work with the best tools to help us achieve our goals.

Triggerbee has proven to be an invaluable partner for us in our journey.

Our clients range from no turnover at all, having just started their e-commerce journeys, to established global brands turning over around 400msek/year.

Regardless of industry, company type, size or products, we work to a system that we have spent the last four years developing.

When all the components are in place, you can expect this system to account for 10-35% of your online store’s sales.

The system consists of the following components:

1. Consistency:

Everything about the customer should have the same focus, voice and goal. Here we tell the brand’s why. Why we exist. What problems we are trying to solve. Who we are trying to help. Why we care. Why we try harder than anyone else. Why we never give up. Why we’re the ones our customers should choose. Why our customers can trust us. Why customers can know we’re the obvious choice.

We do this to build trust and relationships between the brand and the customer base.

2. Data-driven personalised newsletters:

A customer who has never shopped with you before doesn’t need the same message as a customer who has shopped five times in the last six months. We can also use personalisation to further ensure that the right message gets to the right person.

Instead of sending one newsletter, we send 10 newsletters with relevant content to smaller micro-segments. This safeguards the relationship and allows us to get a much longer and higher customer lifetime value.

3. Automated retargeting and upselling:

By setting up automations, we can automatically adapt according to where the customer is in their customer journey. The automations are triggered by specific behaviours and when the customer is in a specific phase of their customer journey.

4. Tracking and Optimization – 

Everything is measured and tracked in a transparent way and then improved.

The crux is that all four components are needed. It doesn’t matter that you can put the right offer in front of the right person if the customer doesn’t care about your business. It doesn’t matter how much someone loves your company if you can’t put the right offer in front of the right person. Automation becomes meaningless if you can’t measure and improve it.

Triggerbee helps us make sure that the relevant data gets back into the email program (Rule or Klaviyo) which we in turn use to customize our mailings. This gives us the greatest opportunity to offer hyper-personalised and relevant content to our customers.

The more data you have, and the more you can personalise your mailings, the better results you will get.

Triggerbee + RIM is the best combination for you if you want to offer a better buying experience to your customers and sell more while doing it.


Felix is a self-taught marketer and the head of marketing at Triggerbee. He is specialized in SEO, content marketing and copywriting. Outside of work you can find him playing with his son, listening to podcasts, or watching documentaries.

Reynolds International Marketing

Our offering

Content creation, CRM management, Email marketing

Industries we work with

Ecommerce, B2B, B2C