Apohem’s Product Recommendation Quiz

7.3%
Quiz start rate
15%
Post-quiz conversions (any product)
42%
Conversion rate for recommended products

⚡ Key results

Challenge
For the summer season, Apohem wanted to help their visitors find a sunblock while simultaneously increasing the awareness and visibility for the broad range of sunblock products.

How they did it
Apohem created a quiz using Triggerbee’s multi-step functionality. They used no opt-in because this guide was intended to increase sales of sunblock. This campaign contains more than 16 different variants in 3 campaigns. Each popup has over 8 steps in them, and once you get to the last step another campaign is triggered based on your quiz results, showing the recommended products.

Felix Langlet
Felix Langlet

Felix is a self-taught marketer and the head of marketing at Triggerbee. He is specialized in SEO, content marketing, and copywriting. Outside of work, you can find him spending time with his family, listening to podcasts, or watching documentaries.

⚙️ Main Features Used

  • Popup teaser
  • Multi-step campaign
  • Content Columns (3 columns)
  • Button javascript action

🎯 Targeting

  • Broad targeting
  • Device-specific campaigns
  • Embedded and overlay templates
Apohem Solskyddsquiz Popup

Apohem’s Product Recommendation Quiz

Apohem’s e-commerce gamification quiz helping customers find the right sunblock. The interactive multi-step quiz personalizes product recommendations based on user preferences, increasing engagement and conversions. A seamless way to guide shoppers while making the buying process easier and more interactive.
The Targeting settings of Apohems sunscreen quiz
"With Triggerbee we’re able to create a personalized experience on site, guide our customers to the products they’re looking for and improve conversion."
Vanessa Kuslap
Head of Growth

Apohem

Health and wellness

Domains

1 Country

CRM

Voyado

CMS

Optimizely

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