The challenge
Harmoniq wanted to improve how they showcase promotions on their website. Their solution was to gather all current offers on one landing page. This simplifies the shopping experience but also enables them to capture valuable visitor behavior data and reveals which deals attract the most interest. Harmoniq are also using enhancing features like countdowns to add a sense of urgency, and discount code blocks which makes it easy for customers to copy a discount code.
How they did it
Harmoniq began by modifying an existing page on their site. They inserted several empty HTML sections into this page and tagged each with unique CSS class names. These empty sections served as placeholders that could be targeted by Triggerbee.
Within Triggerbee, they defined the placeholders and designed the content that would fill them. Each embedded campaign is connected directly to a specific placeholder. This connection makes it easy to update different elements like the brand logo, promotional text, and associated discount codes. It is also easy to replace with an entirely new embedded campaign, since the placeholder is static (while the embedded campaign can use both audience targeting and session conditions if needed)
Additionally, Harmoniq implemented a system to tag and label each promotion. This system helps maintain a clear, organized view of where promotions are displayed across their website, ensuring consistency and strategic placement.
