What is it? Customer experience (CX) is the overall perception and feeling a customer has as a result of interactions with a brand’s products, services, and marketing efforts at every touchpoint. It encompasses the entire customer journey, from initial contact to post-purchase support, shaping how customers view and engage with a brand. A good customer experience […]
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What is behavioral segmentation? Behavioral segmentation means grouping customers based on their online (and offline) behaviour. Your customer’s behaviour is an important criteria to consider when creating audience segments for email marketing, advertising, and onsite marketing. Your customers behaviour is highly correlated to intent (their likelihood to buy). Here are a few examples of behavioral
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What is identification rate? Identification rate is the percentage of returning website visitors who have previously shared their personal information, such as an email address or phone number, with your brand. This metric is crucial for brands who are invested in personalization and enhancing customer experience, because it indicates how many of your visitors can
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The challenge Golfamore offers a membership card that lets members play at 1300 golf clubs and courses across Europe at a reduced fee. They wanted to make their onsite experience more personal for certain visitors by showing them promotions tailored to their local areas. This would help engage users by making the content more relevant
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The challenge Miss Mary wanted to leverage their loyal customer base to expand their audience. Instead of using traditional broadly targeted newsletter popups, they wanted a more focused approach. The goal was to create a referral program that rewards verified customers and encourage them to introduce Miss Mary to people in their close network. How
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What is it? A/B testing, also known as split testing, is a method where two versions of a webpage, ad, email, or onsite campaign are compared against eachother to see which one performs better. By showing version A to one group of users and version B to another, you can collect data based on user
What is above the fold? “Above the Fold” refers to the part of a webpage that’s visible without scrolling. The concept of “Above the Fold” originates from the early days of print journalism. Newspapers were often displayed folded in half on newsstands, with only the top half visible to people passing by. To sell magazines,
What is Click-Through Rate (CTR)? Click-Through Rate (in short: CTR) is an important metric in digital marketing that measures the effectiveness of marketing campaigns, onsite campaigns and email marketing campaigns. It represents the ratio of users who click on a link to the number of total users who view a page, email, or ad. CTR
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What is Onsite Marketing? Onsite marketing refers to the activities and strategies that marketers use to engage, convert and monetize their existing website traffic. Here are some examples of onsite marketing activities: E-commerce quizzes Loyalty program sign up offers Product page countdowns New customer offers “Welcome back” messages Cart abandonment popup offers Login nudges Onsite
What is first-party data? First-party data refers to the information that companies collect from their own sources without intermediaries. This includes data from website visits, app usage, social media interactions, and direct customer feedback. It’s unique to each business and provides deep insights into customer behavior and preferences. Advertising (mainly remarketing in this context), behavioral