Challenge
Mio had some email addresses in their CRM without email marketing consent. They wanted to collect marketing consent from these subscribers when they visited the website.
How they did it
They started by creating an audience segment in Voyado containing contacts without email marketing consent. They then synced this audience to Triggerbee, and created a callout with an email form and a consent checkbox. Mio targeted their callout to the audience segment without consent, and it gave them a boost in contacts with email consent.
