TechCrunch predicts that 2016 is the year of the Sales Stack. Sure, we’re a bit biased here, but we agree with the statement. As you can see, the marketing landscape is completely full of tools and services. And guess what? It’s constantly growing. “Sales stack”, “inbound marketing” and “lean marketing automation” are all buzzwords that we frequently use, even though not everyone …
Visiting San Jose the other day I met up with my old friend Alfonso de la Nuez, founder and CEO at UserZoom. Eric Rodriguez, Marketing and Demand Generation director at UserZoom joined in our conversion and we talked about inbound marketing and how it has been successful for them to grow their business. It all …
How Userzoom built a $60 million business with inbound marketing Read More »
The term “Exit Intent” has been growing steady last years in the e-commerce community. What does this buzzword mean and can you benefit from it even though you don’t have a web shop? What are Exit Intents? So Exit Intent is basically a javascript that triggers an Opt In form just when the visitor is about to …
Exit Intents – How to Turn Visitors into Customers Before They Leave Read More »
Digital has always been a major sales channel for Informator, but their latest marketing drive made the real difference – fast. As number 1 in the Nordics, Informator has trained professionals in IT, project management and leadership for 25 years. Out of thousands of weekly visitors, some are customers – some could be. Some …
Informator hits all-time-high with Lean Marketing Automation Read More »
Digital has always been a major sales channel for Informator, but their latest marketing drive made the real difference – fast. As number 1 in the Nordics, Informator has trained professionals in IT, project management and leadership for 25 years. Out of thousands of weekly visitors, some are customers – some could be. Some visit Informator.se to find …
Informator hits all-time-high with Lean Marketing Automation Read More »
There is no single secret recipe for successful e-mail campaigns, but we are happy to provide you a good starting point with this guide. 1 – boost your opening rate with attractive subject The key to get more people to open your email lies in the subject – provided that the receiver knows you and …