Didriksons Weather Targeted Promotion

12,99%
Clickthrough Rate
8 300 SEK
in assisted sales

⚡ Key results

Challenge
Didriksons wanted to promote their products for the rain season to relevant visitors on their website.

How they did it

  • Didriksons designed a rain-themed Triggerbee popup campaign
  • Created an audience with weather targeting rules (rainy forecast)
  • Directed their visitors to the demographic categories using linked buttons

By using the weather targeting feature in Triggerbee, they can reach visitors with much more relevant onsite promotions, specifically catering to weather conditions and forecasts in their location.

Didriksons Weather Targeted Promotion
Jimmy Gök

⚙️ Main Features Used

  • Triggerbee Popup Campaign
  • Linked buttons
  • Mobile and desktop variants

🎯 Targeting

  • Weather targeting (rainy weather)
  • Device targeting

Didriksons Weather Targeted Promotion

"Triggerbee is a key part of our CRM strategy, and we actively test new releases with positive results. Recently, we launched a rain-themed campaign with real-time weather forecasts, driving traffic to related pages and achieving a 12.99% CTR, which we are very proud of."
William Wenke
Web Analytics Specialist, Didriksons

Didriksons

Outdoor retail

Domains

7 countries

CRM

Voyado

CMS

Litium

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