Frank Dandy wanted to personalize the experience for returning visitors based on gender selection.
How they did it
To personalize the experience for returning visitors, they created a personalized banner on the homepage.
First-time visitors saw a banner with two buttons leading to the men’s and women’s clothing sections. Depending on which category they chose, they’d see a customized banner the next time they landed on the homepage, with buttons leading to different categories from the men’s or women’s range.