Dunken’s Embedded Personalized Banners

15%
CTR for first-time visitors
16%
CTR for returning visitors

⚡ Key results

Challenge
Dunken wanted to personalize the experience for returning visitors based on gender selection.

How they did it
To personalize the experience for returning visitors, they created a personalized banner on the homepage.

First-time visitors saw a banner with two buttons leading to the men’s and women’s clothing sections. Depending on which category they chose, they’d see a customized banner the next time they landed on the homepage, with buttons leading to different categories from the men’s or women’s range.

Dunken's Embedded Personalized Banners
Jimmy Gök

⚙️ Main Features Used

  • Embedded campaign
  • Variants
  • Audience filters

🎯 Targeting

  • Targeting based on goals (men’s/women’s)
  • Device targeting

Dunken’s Embedded Personalized Banners

Dunken

Fashion

Domains

1 Country

CRM

Rule

CMS

Wikinggruppen