Jula’s Social Media Contest Nudge

Click-through Rate
Increase in Instagram followers

⚡ Key results

Jula wanted to increase the amount of participants on their social media contest through their website.

How they did it
They used a popup on their website designed to capture visitors’ attention and explain the contest rules. This popup featured a button that linked directly to their Instagram page, where the contest was held. The campaign was only aimed at mobile users and helped them boost contest participation and, as a result, expanded Jula’s Instagram following.


Felix is a self-taught marketer and the head of marketing at Triggerbee. He is specialized in SEO, content marketing and copywriting. Outside of work you can find him playing with his son, listening to podcasts, or watching documentaries.

⚙️ Main Features Used

  • Popup template
  • Button link to Instagram

🎯 Targeting

  • Newsletter campaign goal
  • Device

Jula’s Social Media Contest Nudge

"Simplicity is key - we wanted to create a pop-up that summarized the main characteristics of the competition while still following the design of our webpage. Hence, the Social Media Contest was the perfect solution to generate our visitors attention!"
Julia Sörensen
eCom Specialist (Jula AT)


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