Digital marketing

Marketing Trends of 2024

Marketing Trends of 2024

Welcome to the forefront of marketing trends in 2024! We’ll unravel the importance of staying up-to-date with trends, from their inception to widespread adoption, highlighting the everlasting flux and the necessity to adapt as our only constant.  From general trends shaping the industry to laser-focused examples, we’ll guide you through the dynamic marketing world.  Elevating […]

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How to Create a Customer Experience Strategy in 2024 [+ Free Template]

How to Create a Customer Experience Strategy in 2024 [+ Free Template]

A good customer experience strategy can help you: improve customer satisfaction by 10-20% boost sales conversions by 10-15% make you less dependent on ads and let you take full control of your growth. More satisfied customers = more sales. And in this article you’re going to learn what it takes to create a good customer

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Google's new email sender guidelines for 2024

Google’s New Email Rules in 2024 and How to Deal With Them

From today (Feb 1, 2024) and onward, Google’s new email guidelines requires senders of over 5,000 emails per day to Gmail inboxes to follow these practices: Senders are required to use SPF, DKIM and DMARC for authentication and verification Promotional emails are required to have a clearly visible one-click unsubscribe link Senders are recommended to

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Förstapartsdata

First-party data: what it is, how it is collected, and used

Marketers and businesses collect first-party data to gain more insights into their target audience. It is one of the most valuable sources of data, and as you will soon discover, it is also the key to both higher conversion rates and customer loyalty. Moreover, first-party data is fundamental to creating personalized experiences. Data is a

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