To get started with A/B testing, or split testing as it sometimes is referred as, you must also come up with your first test or experiment. But, to say the least, it can be easier said than done. Are you going to test messages against customers or new visitors? Headings or button text? Color or …
30+ things you should A/B-test to increase conversions Read More »
To scale your business, as an entrepreneur, you need to know how to market your products and services effectively. There might be challenges down the road, but growth is possible as long as you use the best growth hacking tactics. To reach a massive audience, you need to adopt various growth hacking strategies. Although most …
9 Powerful Growth Hacking Strategies for eCommerce Businesses Read More »
For every dollar you spend on email marketing, you can earn a revenue of $44. Given this high conversion rate, it’s no wonder why most marketers invest in this channel. Apart from being an effective revenue-generator, email marketing also allows businesses to connect with prospects on a more personal level. Plus, it’s highly accessible. Whether …
4 Steps to Creating Email Marketing Campaigns That Will Boost Your ROI Read More »
In an increasingly digital and customer-centric world, your ability to collect and use customer data to shape and personalize customer interactions is becoming more important than ever. Personalization, when done right, can deliver incredible value for both your business and your customers. In fact, over 74% of your customers expect a personalized online experience. Yet, most businesses are …
Getting Ready for Personalization – 3 Challenges (and their solutions) Read More »
In recent years, we have seen a growing number of B2B marketers embrace account-based marketing (ABM) as one of the leading B2B lead generation strategies. A big part of its growth is that ABM is the perfect strategy for wading into slowly over time. It doesn’t require a full commitment initially, but most companies that …
Why Account-Based Marketing Stands Above other B2B Lead Generation Strategies Read More »
We live in an automated world, and businesses are constantly finding new ways for automation to reshape areas of their business that had previously been accomplished by hand. A.I. is transforming the way that marketing and sales tasks and strategies are handled, allowing companies to provide a personalized experience that results in a better trip …
How to Use Automation to Increase Your B2B Sales Leads Read More »
Running an excellent sales program is mission critical to any business. Every owner is aware of this – but in recent times, it’s become almost impossible to dedicate the time and energy it takes to act on that knowledge. Personal contact, great customer service, consistent follow-up, and getting a “feel” for the market almost sound …
6 Sales Automation Tools To Keep Your Pipeline Filled Read More »
When was the last time that you bought a product right after laying eyes on it, without conducting any further research? That would be a very rare thing for most people. The only products that we buy in that way are products from companies that we know and trust or have been anticipating. Most customers …
What Content Should You Create in Each Stage of The B2B Marketing Funnel? Read More »
If you’ve looked into tools that you can use to arm your sales teams for success, there is a good chance that you have heard about intent data. It’s a hot topic in data-driven marketing and for good reason — it’s an extremely powerful tool for both sales and marketing teams. Put simply, intent data is data collected …
What is Intent Data and How Can It Be Integrated Into The Sales Process? Read More »
Automated sales — it’s the dream, right? Where all your sales processes are put on auto-pilot and you can put all of your focus on your product. Unfortunately, that isn’t quite possible — yet. No sales cycle can be completely automated, but a natural place for companies to start is in the automation of individual …