Invisible personalization is a term used to describe the act of customizing a user’s experience without them being aware of it. While this may sound like a daunting task, it’s actually not as difficult as it seems. By leveraging data and using various techniques, you can easily create a customized experience that will feel less …
This article will go over the key steps to creating a converting popup for your website. It will include a list of things you need to do in order to be successful with your popup onsite, including some tips on what to do and what not to do. Let’s get started! 1. Offer Incentives People …
Newsletters are a great way to keep in touch with your customers and to keep them up-to-date on your latest promotions, products or services. Some might say that email is the number one channel for customer acquisition. However, not all customers will check your website for the newsletter signup on their own. That’s where newsletter …
10 Ways to Convert Website Visitors to Newsletter Subscribers Read More »
Triggerbee featured in the Top 500 Fastest-Growing SaaS Companies by Latka Triggerbee has seen major growth in the past few years and we’re happy to feature as one of the Top 500 Fastest-Growing SaaS Companies by Latka. Since Triggerbee’s inception in 2015, the company has changed from focusing on B2B lead generation to offering an …
Triggerbee featured in the Top 500 Fastest-Growing SaaS Companies by Latka Read More »
“Personalization is especially effective at driving repeat engagement and loyalty over time. Recurring interactions create more data from which brands can design ever-more relevant experiences—creating a flywheel effect that generates strong, long-term customer lifetime value and loyalty.”
– McKinsey
To get started with A/B testing, or split testing as it sometimes is referred as, you must also come up with your first test or experiment. But, to say the least, it can be easier said than done. Are you going to test messages against customers or new visitors? Headings or button text? Color or …
30+ things you should A/B-test to increase conversions Read More »
To scale your business, as an entrepreneur, you need to know how to market your products and services effectively. There might be challenges down the road, but growth is possible as long as you use the best growth hacking tactics. To reach a massive audience, you need to adopt various growth hacking strategies. Although most …
9 Powerful Growth Hacking Strategies for eCommerce Businesses Read More »
For every dollar you spend on email marketing, you can earn a revenue of $44. Given this high conversion rate, it’s no wonder why most marketers invest in this channel. Apart from being an effective revenue-generator, email marketing also allows businesses to connect with prospects on a more personal level. Plus, it’s highly accessible. Whether …
4 Steps to Creating Email Marketing Campaigns That Will Boost Your ROI Read More »
In an increasingly digital and customer-centric world, your ability to collect and use customer data to shape and personalize customer interactions is becoming more important than ever. Personalization, when done right, can deliver incredible value for both your business and your customers. In fact, over 74% of your customers expect a personalized online experience. Yet, most businesses are …
Getting Ready for Personalization – 3 Challenges (and their solutions) Read More »
In recent years, we have seen a growing number of B2B marketers embrace account-based marketing (ABM) as one of the leading B2B lead generation strategies. A big part of its growth is that ABM is the perfect strategy for wading into slowly over time. It doesn’t require a full commitment initially, but most companies that …
Why Account-Based Marketing Stands Above other B2B Lead Generation Strategies Read More »