Digital marketing

Why Account-Based Marketing Stands Above other B2B Lead Generation Strategies

In recent years, we have seen a growing number of B2B marketers embrace account-based marketing (ABM) as one of the leading B2B lead generation strategies. A big part of its growth is that ABM is the perfect strategy for wading into slowly over time. It doesn’t require a full commitment initially, but most companies that […]

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How to Use Automation to Increase Your B2B Sales Leads

We live in an automated world, and businesses are constantly finding new ways for automation to reshape areas of their business that had previously been accomplished by hand. A.I. is transforming the way that marketing and sales tasks and strategies are handled, allowing companies to provide a personalized experience that results in a better trip

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Intent data header

What is Intent Data and How Can It Be Integrated Into The Sales Process?

If you’ve looked into tools that you can use to arm your sales teams for success, there is a good chance that you have heard about intent data. It’s a hot topic in data-driven marketing and for good reason — it’s an extremely powerful tool for both sales and marketing teams. Put simply, intent data is data collected

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GDPR for businesses – Everything you need to know to be prepared

When we posted this blog in Sweden the traffic and Interest was overwhelming. GDPR is as we all know important for all companies that handles personal data and therefore needs to get a consent from each subscriber in there database. We at Triggerbee have also launched a solution to handle the registering & documentation of

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