Digital marketing

In an increasingly digital and customer-centric world, your ability to collect and use customer data to shape and personalize customer interactions is becoming more important than ever. Personalization, when done right, can deliver incredible value for both your business and your customers.  In fact, over 74% of your customers expect a personalized online experience. Yet, most businesses are

If you’ve looked into tools that you can use to arm your sales teams for success, there is a good chance that you have heard about intent data. It’s a hot topic in data-driven marketing and for good reason — it’s an extremely powerful tool for both sales and marketing teams. Put simply, intent data is data collected

Automated sales — it’s the dream, right? Where all your sales processes are put on auto-pilot and you can put all of your focus on your product. Unfortunately, that isn’t quite possible — yet. No sales cycle can be completely automated, but a natural place for companies to start is in the automation of individual

In this article, you’ll read about 8 amazing examples of data-driven marketing from the real world.  Data-driven marketing has been a hot topic for the last decade. And as big data continues its rapid growth, companies have more data at their fingertips than ever before. Today 64% of marketing executives strongly agree that data-driven marketing is crucial to

In this post, you’ll learn 15 actionable and timeless lead generation strategies that are simple enough for anyone to implement TODAY. Update: If you really want to generate leads as a B2B business in today’s business climate, you need to focus on personalization. Too much of what worked in the past has been commoditized, and