Frank Dandy’s Gender-targeted Newsletter Signup

Frank Dandy

Turn website visitors and browsers into email subscribers, and building their list with gender data for each contact.

How they did it
They created two callout campaigns, one for guys and one for girls. They used URL based targeting to show the male-focused campaign on the men’s and women’s sections respectively on their website. To sweeten the deal, they offered a 15% discount for all new signups.