Onsite Marketing Glossary

A method of comparing two versions of a webpage, ad, or email against each other to determine which one performs better.

The first visible portion of a website. Content placed here is the first thing visitors see, which makes it critical for engaging them quickly.

Behavioral segmentation means grouping customers based on their online (and offline) behaviour.

Click-Through Rate (CTR) is a marketing metric that measures the effectiveness of ads, emails, and onsite campaigns.

Customer experience (CX) is the overall perception customers have from their interactions with a brand’s products, services, and marketing efforts.

Customer Lifetime Value (CLV) is a metric that measures the total worth of a customer over the entire duration of their relationship with you

CSAT stands for Customer Satisfaction Score, and it’s a survey that usually contains a simple question with a response based on a scale of 1-5.

First-party data is information collected directly from your audience through your own digital channels like websites, apps, or social media.

Identification rate is the percentage of returning website visitors who have previously shared their personal information, allowing for targeted personalized content.

Onsite marketing refers to the activities and strategies that marketers use to engage, convert and monetize their existing website traffic.

Zero-party data refers to any information that a customer intentionally and proactively shares with a brand.