In this article we’ll compare Poptin vs Triggerbee; two of the most powerful tools for onsite marketing, lead generation, gamification, and visitor engagement. Both offer strong features and accessible pricing, but they take different paths to helping you convert more visitors.

While you can build high-converting popups and forms with either, Triggerbee stands out as a serious Poptin alternative. With deeper personalization, better targeting, stronger analytics, and potential cost savings of up to €430 per year, it’s the platform of choice for growing ecommerce and subscription brands looking for next-level control.

Quick Comparison Overview

⚡ Feature Flexibility: Triggerbee offers full CRM-based targeting, Smart Embeds, and multi-step personalization flows. Poptin focuses on speed and simplicity.

💰 Pricing: Trigger is cheaper than Poptin at higher levels

• At 1M views, Triggerbee Pro is 29% cheaper than Poptin.
• At 2M views, Triggerbee Pro saves you nearly 49% annually.
• For lower traffic, Poptin offers strong value with a free plan and a $20 entry price.

📊 Analytics: Triggerbee includes revenue attribution, funnel insights, and visitor tracking out of the box. Poptin offers basic stats but no funnel or revenue linkage.

🧠 Summary: Choose Poptin if you want to launch fast and need the basics. Choose Triggerbee if you want to personalize, segment, and scale.

Poptin is focused on helping you get started quickly with stylish forms and built-in automation tools. It’s a solid choice for smaller brands or solo marketers who want fast results with minimal setup.
Triggerbee, on the other hand, is built for brands that want full personalization and CRM-powered targeting. You can personalize entire sections of your site, trigger campaigns from CRM segments, and sync all your data in real time.

If you’re comparing Poptin vs Triggerbee, this guide will walk you through every key feature. We’ll go through everything from campaign types and personalization to integrations, analytics, and pricing – so you can choose the right tool for your goals.

Sleeknote vs Triggerbee: Summary

1. Who Each Tool Is Best For

Choosing between Triggerbee and Poptin comes down to how far you want to go with personalization and how tightly you want to integrate onsite experiences with your CRM or email platform.

Both tools offer popup creation and lead capture, but they’re made for very different users:

Triggerbee: Built for CRM-first personalization and growth

Triggerbee is designed for marketing teams that want to go beyond simple popups. If you already use tools like Klaviyo, Rule, or Mailchimp and want to sync segments, inject targeted content on your website, or launch campaigns based on purchase history or data from your ESP / Marketing automation software; Triggerbee is for you.

Triggerbee is ideal for e-commerce brands, subscription businesses, and B2B teams who care about showing targeted content to the right audience at the right time on their website.

• Built for teams who use CRM and behavioral data in daily marketing
• Strong choice for brands focused on 1:1 personalization and revenue attribution
• Flexible enough for cross-site campaigns, embedded content, and advanced forms

Why it matters: Triggerbee helps you personalize experiences based on who someone is and what they’ve done in the past – not just what page they’re on.

Poptin: Built for quick-launch campaigns and small teams

Poptin is a great starting point if you want to launch popups fast without getting into code, integrations, or data syncing. It’s especially well-suited for small ecommerce stores, solo marketers, and startup teams.

You get a large template library, a drag-and-drop builder, and built-in automation tools. You won’t be able to personalize content deeply or sync to CRM segments – but you can launch popups quickly and optimize them with basic A/B testing.

• Ideal for teams focused on simple lead capture and promos
• Helpful built-in triggers and editor for quick results
• Great value at lower traffic tiers

What to expect: Fast results and ease of use – without CRM-level targeting or personalization.

2. Campaign Creation & Templates

Creating effective campaigns should be fast, flexible, and intuitive. Whether you’re building a simple popup or a multi-step flow with personalized offers, the right editor with a workflow that fits how you work makes all the difference.

Look for tools that offer both ready-made templates and the flexibility to build from scratch, with elements like countdown timers, gamification, product blocks, and mobile-first layouts.

The more control you have in the builder, the easier it is to match your brand and launch higher-converting ideas, faster.

Triggerbee: Campaign builder with advanced logic and layout control

Triggerbee’s campaign builder starts with a broad template gallery – designed for forms, promotions, surveys, and embedded content. Layout options include popups, callouts, panels, fullscreens, and Smart Embeds, giving teams full control over how and where campaigns appear.

Templates are grouped by use case: grow your list, guide visitors, promote loyalty, highlight UTM traffic, or run gamified experiences like raffles or spin-to-wins. Once inside the builder, you can fully customize each campaign step using a drag-and-drop interface with:

• Pre-built components like images, buttons, stickers, and two-button layouts
• Advanced input types including radio buttons, dropdowns, international phone fields, and consent checkboxes
• Gamification and dynamic elements like spin wheels, countdowns, and memory games
• Embedded surveys with CSAT, NPS, smiley ratings, and more

Each campaign supports multi-step flows with full layout control over containers and variants. Form data can be synced directly with Triggerbee or routed in real time to tools like Rule, Klaviyo, Mailchimp, MailerLite, and more. Custom scripts and CSS are supported for advanced styling and logic.

Why it matters: Triggerbee gives teams the design freedom, segmentation depth, and technical power to build branded, high-converting campaigns at any stage of the customer journey.

Poptin: Templates-first editor with flexible layout tools

Poptin starts with a clear goal-based template gallery: grow your list, increase sales, announce offers, or capture more leads. From there, you can choose from a wide variety of popup types and formats – including full-screen overlays, slide-ins, and mobile-friendly layouts. These templates are visually polished and pre-optimized for common ecommerce use cases.

Once you choose a template, the builder lets you fully customize layout and content using a block-based system. You can drag and drop elements like:

• Text, images, and buttons
• Timers and countdowns
• Embedded videos (YouTube)
• Icons and shapes
• News tickers and coupons

You can also adjust size, fonts, background, button effects, and popup behavior (like entry/exit animations) using the visual settings pane.

Poptin supports basic multi-step flows with teaser and main steps, and you can control the display logic between them. Input fields are easy to customize – including gender, country, and searchable dropdowns – but personalization logic is limited to static field display.

Advanced features like custom CSS are available, but only on paid plans. The editor is highly usable, making it ideal for marketers who want to launch campaigns quickly with decent flexibility.

3. Targeting & Triggers

The real power of targeting comes from combining context and intent. It’s not just about when a campaign appears, but why it appears, and who it’s shown to.

Good tools let you trigger campaigns based on behavior (like scroll depth or exit intent), session data (like time on site or device), or traffic source (like UTM tags).

But GREAT tools go further by layering in CRM data, purchase history, and audience segments so your targeting reflects both real-time behavior and long-term customer context. This is where the biggest performance lift often happens.

Triggerbee: Real-time audience segmentation with CRM and behavioral logic

Triggerbee lets you build targeting logic using a powerful combination of persistent CRM data (called filters) and real-time browser/session data (called session conditions).

Together, these allow for dynamic campaigns that adapt to who someone is, what they’ve done, and where they’re visiting from.

Trigger types include:

• Instantly (on page load)
• Exit intent
• On scroll
• Inactivity (after X seconds)
• Pageviews (after X views)
• Manual (via JavaScript or link)

Targeting options include:

• Device and browser targeting
• UTM source, campaign, and medium
• Cookie presence, query parameters, and JavaScript triggers
• Visitor identity (new vs. returning, CRM tag, purchase history, NPS score, location)

CRM sync options include:

• Rule, Klaviyo, Mailchimp, Voyado, MailerLite, Emarsys, Custobar

You can also layer in geolocation (country, region), weather targeting, NPS/CSAT filters, interest profiles, and detailed campaign interaction logic (e.g., has seen a campaign, dismissed it, or clicked through).

Why it matters: Triggerbee delivers the most advanced onsite targeting in this category. You can run one-to-one campaigns that sync with your CRM, respond to session behavior, and match dynamic segments – without needing a separate CDP.

Poptin: Behavioral triggers with optional advanced filters

Poptin offers a wide variety of trigger types designed to cover common popup timing strategies. You can choose from:

• Exit intent
• Time delay
• Scroll percentage
• Page views
• Click count
• Inactivity
• Manual click or link triggers

These can be combined to trigger popups when the first condition is met, giving you flexibility without complexity.

Targeting options include:

• Device targeting (mobile vs. desktop)
• Page-level targeting
• Display frequency settings

Advanced targeting settings are available but often gated behind higher-tier plans. These include:

• Traffic source and UTM targeting
• Date, time, OS, browser, and country targeting
• Cookie-based filters, JavaScript triggers, and IP blocking
• Interaction-based filters like “engaged with other poptins”

What to expect: Great starter targeting for ecommerce and lead gen. CRM-based logic, segment filters, and deeper personalization require external tools or plan upgrades.

Quick Verdict

Use Poptin for lightweight popup targeting and standard behavioral triggers.

Use Triggerbee if you want to build audiences using CRM data, real-time behavior, and cross-session history – all from one interface.

4. Personalization options

Personalization is about delivering the right message, offer, or experience to each visitor based on who they are, what they’ve done, and what they’re likely to do next.

Strong personalization tools connect to your CRM or customer database, let you insert dynamic content into campaigns, and give you control over which segments see what.

Whether it’s showing different promotions to new vs. returning users or displaying loyalty points for logged-in members, your personalization engine should adapt to real people in real time.

Triggerbee: CRM-based personalization for targeted onsite content

Triggerbee personalizes content based on both real-time visitor behavior and persistent CRM data. This includes past purchases, subscriber tags, interest profiles, and location.

Key personalization tools include:

• CRM-driven content logic: Show or hide elements based on tags, segments, or email platform data (e.g. Rule, Klaviyo, Mailchimp).
• Smart Embeds: Inject personalized content blocks into fixed areas of your website (like product pages, checkout, or homepage panels) using CSS selectors and placeholder logic.
• Dynamic audience targeting: Combine UTM, session behavior, and profile properties to create fully adaptive campaigns.

Triggerbee doesn’t support text replacement. Instead it uses deep targeting conditions to personalize which type of content should be displayed in order to tailor the full experience. You can swap offers, images, or messages based on who someone is and what they’ve done.

Why it matters: Triggerbee turns your site into a real-time personalization engine. From embedded promotions to custom flows for returning customers, you’re in control of every message and moment.

Poptin: Basic personalization through text merge tags

Poptin supports light personalization using merge tags and dynamic fields. You can display the visitor’s name, country, or selected field values inside your popup copy. These merge tags can be pulled from form inputs or set dynamically via URL parameters and session data.

This allows for basic content customization like:

• “Hi {{name}}!” greetings
• Inserting dynamic dates or field values (e.g., {{deal}} or {{country}})

However, Poptin doesn’t support targeting content based on CRM segments, past campaign behavior, or persistent visitor profiles. Personalization remains static – tied to what the user just entered or passed in via UTM.

What to expect: Simple, surface-level personalization that works for greetings and limited dynamic text.

Quick Verdict

• Choose Poptin if text-level personalization (like “Hi {{name}}”) is enough.
• Choose Triggerbee if you want to personalize full content blocks using CRM segments, behaviors, or embedded logic across your site.

5. Integrations

Your popup tool should fit into your existing tech stack, not work around it. The best platforms connect seamlessly to your CRM, email platform, and customer data sources.

Look for native integrations that support two-way syncing, audience targeting from your contact lists, and automated data handoffs. If you rely on real-time personalization or triggered emails, integration depth (not just quantity) becomes a key factor.

Poptin: Large integration library focused on lead sync

Poptin’s biggest strength lies in its sheer volume of out-of-the-box integrations. Whether you’re using a popular email marketing tool or a CRM platform, chances are Poptin supports it. This makes it easy to plug into your existing stack without relying on a developer or external workarounds.

However, the limitation of these integrations is that they’re all push-only. You can send form submissions to a tool, but you can’t segment users based on tags, status, or activity in that tool. This restricts the personalization potential and makes ongoing sync or automation difficult.

Triggerbee: Deep, two-way integrations with CRM and email tools

Triggerbee’s integration model is designed to support real-time marketing – not just data collection. Each integration allows you to both receive CRM data (like tags, segments, and behavior scores) and push new information back into your system of record. This enables full-circle personalization: from targeting and content variation to downstream email automation and lead scoring.

What sets Triggerbee apart is the level of context you can work with. Because CRM and campaign performance data are tied together, you can build smarter segments and understand which visitors are truly engaged, loyal, or ready to buy.

Why it matters: Triggerbee treats your CRM as a live data source, enabling true personalization and automated audience control.

Quick Verdict

• Choose Poptin if you want broad but basic CRM and email connections for pushing leads.
• Choose Triggerbee if syncing visitor behavior and CRM segments across tools is central to your strategy.

6. Analytics & Optimization

When evaluating popup and personalization tools, analytics is more than just a “nice to have.” It’s what tells you if your campaigns are working, who they’re working for, and where you’re losing people.

At a minimum, you’ll want to track:

• Views and conversion rates – to measure basic performance.
• Split test results – to optimize headlines, offers, and formats.
• Funnel metrics / Drop-off points – especially in multi-step forms or quizzes.
• Revenue attribution – so you know which campaigns actually drive sales.
• Visitor-level insights – to understand how different segments behave.

The right tool gives you not just totals, but patterns. It should help you answer questions like: Which pages convert best? Are logged-in members more responsive? Which UTM campaigns produce the highest ROI?

Triggerbee: Full-funnel analytics with revenue attribution and visitor insights

What sets Triggerbee apart is its ability to show both micro and macro performance insights. You can analyze how users move through your multistep campaigns, what percentage drop off, and which segments are converting at the highest rates. With assisted revenue data, you can tie engagement directly to purchases – even if conversion happens days later.

The platform also supports visitor-level timelines, letting you trace every pageview, popup view, and conversion event tied to a user. Combined with NPS/CSAT scoring, Triggerbee gives you a complete story of how your campaigns are performing – and how to improve them.

Why it matters: Triggerbee gives you full visibility into what’s working, who it’s working for, and how it affects your bottom line.

Poptin: Basic engagement metrics for performance monitoring

While it’s easy to navigate and gives a clean summary of activity, Poptin’s reporting is best suited for basic A/B testing and form optimization. You won’t be able to drill down by traffic source, track conversions across multiple touchpoints, or understand campaign impact beyond the form submit.

It’s helpful if your primary goal is monitoring impressions and collecting leads. But if you want to connect popups to revenue or explore segment-level results, you’ll need to rely on third-party analytics tools like Google Analytics or your CRM.

What to expect: A simple and effective dashboard for tracking top-level popup performance – but not designed for deep optimization or ROI analysis.

Quick Verdict

• Choose Poptin if you just need campaign views and conversion tracking.
• Choose Triggerbee if you want to optimize based on revenue, user behavior, and long-term segment performance.

7. Pricing & Plans Comparison

When comparing pricing across tiers, Triggerbee offers stronger value as traffic scales. While Poptin starts cheaper, Triggerbee’s Pro plan is significantly more cost-effective at higher levels:

At 1M views, Triggerbee Pro is €303 vs. Poptin’s €431 — a 29% savings

At 2M views, Triggerbee Pro is €408 vs. Poptin’s $799 — nearly 49% cheaper

For teams with lower traffic and no need for CRM-based personalization, Poptin’s $20 and $47 plans are affordable and effective. But for brands that want full targeting, syncing, and embedded content, Triggerbee’s Essential and Pro plans unlock more functionality at each tier.

Here’s how the two platforms compare:

8. Pros & Cons

Triggerbee Pros

• CRM-driven personalization and segmentation
• Smart Embeds for embedded site content personalization
• Revenue attribution and multistep funnel analytics
• Two-way syncing with tools like Klaviyo, Rule, Mailchimp, and Voyado
• Built-in surveys, gamification, and referral features
• Highly customizable layout system with design defaults

Triggerbee Cons

• No free plan available
• Slightly higher pricing for lower tiers if you’re only using basic features
• More setup time if you’re not already using a CRM or email platform

Poptin Pros

• Free forever plan up to 1,000 visitors
• Clean drag-and-drop editor with a large template library
• Simple to use with fast campaign creation
• Wide range of native integrations for lead syncing
• Basic automation tools and autoresponders included in most plans

Poptin Cons

• Limited to basic personalization (text merge tags only)
• No Smart Embeds or embedded content personalization
• All integrations are one-way (push only)
• Most advanced features locked behind higher-tier plans
• Lacks analytics depth and CRM-based audience control

9. Final Verdict

Both Triggerbee and Poptin offer strong value – but they’re made for very different goals.

Choose Poptin if:

• You want to launch basic popups quickly without setup or technical work
• You’re a small business or solo marketer working under 100,000 pageviews/month
• CRM-level targeting and personalization aren’t necessary yet

Poptin is a reliable lead capture tool with good starter features, a generous free plan, and broad integration coverage – perfect for teams just getting started.

Choose Triggerbee if:

• You need real personalization based on CRM data, segments, or visitor identity
• You care about revenue attribution, embedded content, and onsite behavior insights
• You already use tools like Klaviyo, Mailchimp, or Rule – and want to trigger campaigns based on that data

Triggerbee turns your website into a personalization platform. From embedded banners and targeted surveys to loyalty promotions and behavioral targeting, it’s built for brands ready to optimize the full onsite journey.

If you’re scaling or already working with segments, Triggerbee gives you a much deeper toolkit – and helps you act on your customer data in real time.

In this article we’ll compare Sleeknote vs Triggerbee, two of the most powerful softwares for onsite marketing, lead gen, gamification and visitor engagement on the market today. Both tools offer powerful capabilities, and while you can reach your goals with both tools, there are some differences you might want to know about.

This guide breaks down where each platform shines, and why many growing ecommerce brands looking for a Sleeknote alternative are turning to Triggerbee. With more personalization options, stronger analytics, and some serious cost-savings (up to €430 per year), Triggerbee might be the smarter choice for your team.

Sleeknote vs Triggerbee: Summary

1. Who Each Tool Is Best For

Choosing between Sleeknote and Triggerbee depends on your goals, team size, and how far you want to go with personalization. Both tools cover the essentials of popup creation and lead capture, but they’re built with different users in mind. Sleeknote is ideal for marketers who want to move fast with polished templates and simple campaigns. Triggerbee is better suited for brands ready to use behavioral data and CRM insights to deliver personalized, high-converting experiences across their site.

Sleeknote is great for small to mid-sized SMB’s or ecommerce teams that want a fast, simple way to run popups, promotions, and lead forms. It’s ideal for marketers focused on lead capture without the need for deep personalization or CRM integration.

Triggerbee is built for growth-focused brands that want to improve their onsite experience. If you care about creating fully personalized, data-driven experiences for different audience segments – especially logged-in users – Triggerbee gives you more power, more control, and better results.

2. Campaign Creation & Templates

Creating effective campaigns should be fast, flexible, and intuitive. Whether you’re building a simple popup or a multi-step flow with personalized offers, the right editor makes all the difference.

Look for tools that offer both ready-made templates and the flexibility to build from scratch, with elements like countdown timers, gamification, product blocks, and mobile-first layouts.

The more control you have in the builder, the easier it is to match your brand and launch higher-converting ideas, faster.

Campaign creation in Triggerbee

Triggerbee provides a more advanced design experience. The visual editor includes flexible drag-and-drop functionality and a full canvas interface. Layouts span Popups, Callouts, Panels, Fullscreen, and Embedded content. Templates are organized by use case (e.g., data collection, loyalty, UTM targeting), and you can start from scratch. Available elements go far beyond basics: surveys (NPS, CSAT), multistep forms, coupon delivery, personalized blocks, and CRM-synced fields – all fully editable and style-consistent with your brand profile.

Campaign creation in Sleeknote

Sleeknote’s editor features a clean campaign builder with five steps: General, Design, Display Settings, Integration, and Final Setup. Layout options include Popup, Slide-In (left/right), and Embedded. Its drag-and-drop editor offers essential layout blocks – including buttons, forms, coupon fields, quizzes, countdowns, and Shopify-integrated product recommendations. It also provides prebuilt gamification campaigns such as Spin to Win, Scratch to Win, and Daily Offers – though some require higher-tier plans.

Verdict: Sleeknote is intuitive for quick setups, with strong ecommerce presets. But Triggerbee’s editor is more powerful and customizable – especially for brands that need layered flows, advanced fields, or personalized variants.

3. Targeting & Triggers

The real power of targeting comes from combining context and intent. It’s not just about when a campaign appears, but why it appears, and who it’s shown to.

Good tools let you trigger campaigns based on behavior (like scroll depth or exit intent), session data (like time on site or device), or traffic source (like UTM tags). But GREAT tools go further by layering in CRM data, purchase history, and audience segments so your targeting reflects both real-time behavior and long-term customer context. This is where the biggest performance lift often happens.

Targeting and Triggers in Triggerbee

Triggerbee goes several levels deeper. Campaigns can be triggered by time, scroll, device type, inactivity, page path, UTM tag, cookie, or even custom JavaScript logic. But what sets Triggerbee apart is its hybrid model: you can combine real-time session data (like cart status or device) with persistent CRM filters (like membership status, purchase history, or survey scores). This enables pinpoint targeting such as:

• “Show this to Gold Members who abandoned cart but haven’t purchased in 30 days”
• “Only show to new visitors on mobile from Instagram ads”
• “Hide this promo for people who already redeemed their bonus”

This dual-layer system – Audience Filters (customer profile) + Session Conditions (browsing behavior) – makes Triggerbee one of the most precise tools on the market for onsite personalization.

Targeting and Triggers in Sleeknote

Sleeknote offers a solid range of targeting and trigger options. You can launch campaigns based on time on site, scroll depth, exit intent, click interactions, and JavaScript triggers. Targeting includes UTM campaigns, cookies, specific page visits, referrers, and geo-location. While useful, most of Sleeknote’s logic is session-based and doesn’t leverage persistent visitor profiles or CRM data. For example, a campaign can exclude users based on URL query parameters (e.g., newsletter subscribers) but cannot dynamically access CRM segments or past behavior.

Verdict: Sleeknote covers essential popup triggers and basic targeting. But if you want deeper segmentation based on user identity, CRM data, and behavior over time, Triggerbee offers unmatched targeting power.

4. Personalization Options

Personalization is about delivering the right message, offer, or experience to each visitor based on who they are, what they’ve done, and what they’re likely to do next.

Strong personalization tools connect to your CRM or customer database, let you insert dynamic content into campaigns, and give you control over which segments see what. Whether it’s showing different promotions to new vs. returning users or displaying loyalty points for logged-in members, your personalization engine should adapt to real people in real time.

Personalization in Triggerbee

Triggerbee is built from the ground up for persistent, identity-based personalization. Campaign content can include personalized greetings, loyalty points, past purchase data, survey responses, and more – all using CRM-synced MergeTags. Campaigns can adapt in real time based on both session behavior (scroll, inactivity, device) and long-term visitor properties (like birthday month, status, tags). With built-in tools for profile enrichment, smart targeting, and dynamic content delivery, Triggerbee goes far beyond standard merge tags.

Personalization in Sleeknote

Sleeknote supports basic personalization through its SiteData functionality. You can show or hide campaigns and insert merge tags based on visitor data you send via Google Tag Manager – such as cart value, items viewed, or browser language. This allows for some dynamic display logic and in-message customization. However, all SiteData is session-based and lost after the visit ends. It also requires manual setup in your tag manager, making it more technical to implement.

Verdict: Sleeknote’s SiteData gives you basic personalization if you’re willing to do the technical setup. But if you want full-profile personalization, persistent user memory, and true one-to-one onsite experiences, Triggerbee wins by a wide margin.

5. Integrations

Your popup tool should fit into your existing tech stack — not work around it. The best platforms connect seamlessly to your CRM, email platform, and customer data sources.

Look for native integrations that support two-way syncing, audience targeting from your contact lists, and automated data handoffs. If you rely on real-time personalization or triggered emails, integration depth (not just quantity) becomes a key factor.

Sleeknote’s integrations

Sleeknote offers a wide range of ESPs and CRM systems commonly used in ecommerce. You’ll find native support for Shopify, Klaviyo, Mailchimp, ActiveCampaign, HubSpot, Drip, Apsis, Segment, and others – plus general connection options via Zapier, webhooks, and custom integrations.

Triggerbee’s integrations

Triggerbee offers just as broad integrations, but with a deeper focus on CRM syncing and data-driven targeting. In addition to major email platforms like Mailchimp, Klaviyo, Rule, and MailerLite, it also supports CDPs like Custobar and Segment, marketing automation tools like Emarsys and Apsis, and CRMs such as Salesforce, HubSpot, and Pipedrive. You can even bulk delete or sync users through FTP or send detailed customer data to Sift Lab (for paid plans).

Verdict: Both tools offer strong native integrations and Zapier support. Sleeknote’s list is extensive and ecommerce-focused. Triggerbee adds deeper CRM and CDP connectivity, which makes it a better fit for brands that rely on real-time data and want synced personalization across their stack.

6. Analytics & Optimization

When evaluating popup and personalization tools, analytics is more than just a “nice to have.” It’s what tells you if your campaigns are working, who they’re working for, and where you’re losing people.

At a minimum, you’ll want to track:

• Views and conversion rates – to measure basic performance.
• Split test results – to optimize headlines, offers, and formats.
• Funnel metrics / Drop-off points – especially in multi-step forms or quizzes.
• Revenue attribution – so you know which campaigns actually drive sales.
• Visitor-level insights – to understand how different segments behave.

The right tool gives you not just totals, but patterns. It should help you answer questions like: Which pages convert best? Are logged-in members more responsive? Which UTM campaigns produce the highest ROI?

Triggerbee’s analytics

Triggerbee delivers full-funnel visibility and attribution. You get campaign-level conversion stats, individual visitor insights, NPS/CSAT results, and even revenue analytics showing assisted sales and average order values. For multistep forms, Triggerbee also visualizes each step’s drop-off rate to help you optimize flows. Data is connected back to individual profiles or CRM segments, enabling more actionable decisions across marketing and sales.

Sleeknote’s analytics

Sleeknote provides basic analytics for campaign performance. You can see overall views, conversions, and conversion rates across devices. It offers a clean visual breakdown of top campaigns, with simple tracking for goals and split testing. While it’s enough to measure general success, Sleeknote’s analytics do not include revenue attribution or detailed funnel metrics.

Verdict: Sleeknote handles the basics well for popup performance. But Triggerbee offers far more depth for serious optimization – including campaign funnels, revenue insights, and CRM-based analysis that helps you tie onsite activity to real business outcomes.

7. Pricing & Plans Comparison

Triggerbee and Sleeknote both offer scalable pricing based on traffic volume. But there’s a key difference: Sleeknote’s gamification features (like Spin to Win and Scratch to Win) are only available in a separate “Gamification” plan – which increases cost significantly.

Triggerbee, on the other hand, includes all features in both its Essential and Pro plans – so you never pay extra just to unlock interactive formats.

Here’s how the two platforms compare:

Verdict: Sleeknote’s gamification unlocks come at a premium. Triggerbee includes gamified formats, surveys, revenue attribution, and CRM personalization at no extra cost in either plan.

💡 Choosing Triggerbee can save you 27% or €430 annually.

Why it’s a better deal:

• Triggerbee includes gamification, surveys, CRM-based targeting, and personalization in all plans – no need to upgrade tiers.
• You get full revenue attribution and individual visitor tracking – features that are not available in Sleeknote.
• Multistep forms, campaign funnels, and dynamic content are built in – no add-ons or hidden costs.

For any business scaling past 100k pageviews, Triggerbee offers a stronger return – both in feature depth and in cost efficiency.

8. Pros & Cons

Sleeknote Pros

• Intuitive campaign builder with solid templates
• Flexible visual editor with Shopify support
• Strong preset triggers (scroll, exit, timers)

Sleeknote Cons

• Gamification requires a more expensive plan
• No persistent personalization or CRM targeting
• Basic analytics with no revenue attribution

Triggerbee Pros

• Includes all features – no feature gating or upsells
• True one-to-one personalization with CRM sync
• Deep campaign analytics and revenue attribution
• Powerful targeting with session + profile logic
• Seamless form builder, surveys, referral tools, and gamification

Triggerbee Cons

• No freemium plan (but free trial available)
• Best suited for teams ready to use full personalization power

9. Final Verdict

Sleeknote is a solid tool for basic onsite campaigns. If you’re mainly focused on capturing emails through popups and don’t need advanced targeting or analytics, it’s a reliable choice with an easy learning curve.

But if you’re scaling, working with CRM data, or want to build personalized experiences across your website – Triggerbee is the clear winner.

✅ Triggerbee includes all premium features in every plan – including gamification, surveys, dynamic content, and real-time personalization. The only exception is Referral Marketing, which is available for Pro users.

📉 You’ll save up to 27% annually compared to Sleeknote’s gamification plans, with no compromises on functionality.

📊 You’ll gain full visibility into what’s working – including funnel tracking, revenue attribution, and segment performance.

🎯 And you’ll do it all without relying on developers or expensive integrations.

Choose Triggerbee if you want to turn your website into a personalized conversion engine – with better targeting, deeper insights, and a lower total cost of ownership.

In this comparison, we’ll look at OptiMonk vs Triggerbee. Two powerful platforms for onsite marketing, lead capture, and customer engagement. Both tools offer popups, A/B testing, targeting rules, and a wide range of integrations – but the way they approach personalization, design control, and data syncing is different. If you’re looking for an Optimonk alternative, Triggerbee is a great choice.

Triggerbee: Built for teams who want full personalization and deep CRM targeting

Triggerbee isn’t just a popup tool. It’s a personalization engine. You can create fully branded campaigns, target visitors with CRM-based logic, and personalize content sitewide – from popups to embedded banners. It’s ideal for ecommerce, B2B, and subscription brands that want their website to reflect their customer data in real time.

Triggerbee is best for teams that care about advanced targeting, syncing with their marketing stack, and turning visitor behavior into personalized experiences that convert.

Optimonk: Easy to start, quick to scale

OptiMonk is built for teams that want fast results with minimal setup. You get a generous free plan, polished templates, and user-friendly targeting tools. It’s especially helpful for Shopify-based businesses thanks to its native integration and onboarding flows.

If your focus is launching campaigns quickly and testing ideas, Optimonk is a solid choice – especially if you run or work at a small to mid-sized ecommerce store.

Let’s dive in!

Optimonk vs Triggerbee Comparison

1. Who Each Tool Is Best For

Choosing between Optimonk and Triggerbee depends on your goals, team size, and how far you want to go with personalization. Both tools cover the essentials of popup creation and lead capture, but they’re built with different users in mind. Optimonk is ideal for marketers who want to move fast with polished templates and simple campaigns. Triggerbee is better suited for brands ready to use behavioral data and CRM insights to deliver personalized, high-converting experiences across their site.

Triggerbee: Built for brands that want full control and deeper targeting

Triggerbee is designed for marketing teams who don’t just want to launch popups-but want to personalize the entire experience. It’s a great fit for ecommerce, B2B, and membership-based businesses that already use CRM data and want to connect it directly to onsite campaigns.

Triggerbee lets you decide exactly who sees what, and when. That includes showing unique offers to logged-in users, subscribers with certain tags, or high-value shoppers. If you’re using tools like Rule, Klaviyo, or Mailchimp, you’ll be able to sync segments and trigger campaigns with zero guesswork.

It’s slightly more expensive at lower traffic volumes-but you get full personalization, targeting, and analytics from day one.

Optimonk: Great for quick wins and AI-powered optimization

OptiMonk is ideal if you want to set up high-converting popups fast. It gives you prebuilt templates, a friendly drag-and-drop builder, and built-in AI features to help improve performance over time.

The platform focuses more on ease of use than manual control. You won’t get deep CRM integrations or custom logic at the same level as Triggerbee-but for many small to mid-sized ecommerce stores, that’s not a dealbreaker.

You can start for free, and pricing stays competitive up until around 250,000 monthly views. After that, Triggerbee offers more flexibility without steep jumps in cost.

2. Campaign Creation & Templates

Creating effective campaigns should be fast, flexible, and intuitive. Whether you’re building a simple popup or a multi-step flow with personalized offers, the right editor makes all the difference.

Look for tools that offer both ready-made templates and the flexibility to build from scratch, with elements like countdown timers, gamification, product blocks, and mobile-first layouts.

The more control you have in the builder, the easier it is to match your brand and launch higher-converting ideas, faster.

Triggerbee: Visual builder with full control

Triggerbee gives you a drag-and-drop editor built for precision. You can create multistep campaigns, quizzes, surveys, or embedded banners and control exactly how they appear. Want to match your brand guidelines? Just set your fonts, colors, and spacing once – every campaign will follow them by default.

You also get access to advanced logic and design blocks like deadline counters, product cards, coupon codes, and conditional steps. If needed, you can go even further with custom code, HTML, or inline styles. It’s everything a design-conscious team needs to build campaigns that convert and still feel native to the site.

Why it matters: No design bottlenecks, no extra styling work, and no off-brand overlays.

Optimonk: Template-first builder that’s easy to use

Optimonk makes it easy to launch a popup fast. You start with a clean template and a block-based builder that covers basic inputs, product showcases, and timers. You can build a thank-you step or teaser step using the built-in page flow, and tweak fonts and spacing to fit your brand – but with some limits.

The UI is polished and beginner-friendly, and the overall system is great for teams who want to move quickly. Just note that advanced layout logic and content personalization are more limited unless you rely on external data.

What to keep in mind: Fast and accessible, but not ideal for complex or fully branded campaign layouts. The UI is polished and beginner-friendly, but some styling and logic options are more rigid.

Quick verdict

Choose Triggerbee if you care about layout control, brand styling, and advanced flows. Choose Optimonk if you want a fast setup, great templates, and built-in AI for optimization.

3. Targeting & Triggers

The real power of targeting comes from combining context and intent. It’s not just about when a campaign appears, but why it appears, and who it’s shown to.

Good tools let you trigger campaigns based on behavior (like scroll depth or exit intent), session data (like time on site or device), or traffic source (like UTM tags). But GREAT tools go further by layering in CRM data, purchase history, and audience segments so your targeting reflects both real-time behavior and long-term customer context. This is where the biggest performance lift often happens.

Triggerbee: Deep segmentation with CRM, session, and context rules

Triggerbee gives you full control over who sees your campaigns. You can trigger messages based on session behavior, cart value, CRM data, or audience tags synced from tools like Klaviyo or Rule. It even supports weather-based targeting and geolocation if you want to adapt messaging to real-world conditions.

You also get full visibility into each targeting condition, and it’s easy to layer them using AND/OR logic. Want to show a campaign to subscribers in Sweden who visited a specific product twice? You can.

Why it matters: The more specific your targeting, the less you interrupt and the more you convert.

Optimonk: Smart rules for everyday use cases

Optimonk comes with a strong library of behavioral targeting conditions: time on page, number of visits, referral source, device, and more. You can trigger campaigns based on exit intent, scroll depth, clicks, or inactivity, and use cart rules or UTM parameters to refine when popups appear.

While it supports external data like Klaviyo segments or IP blocking, it doesn’t connect as deeply into CRM fields or visitor property logic as Triggerbee. That said, it’s still a strong setup for teams who want to use standard targeting strategies without overcomplicating their workflow.

What to keep in mind: Easy to set up and flexible enough for most ecommerce use cases – just not quite as customizable at the data level.

Quick verdict

Choose Triggerbee if you want the most advanced targeting and CRM-driven rules available. Choose OptiMonk if your use cases are more common (cart abandoners, exit intent, mobile triggers) and you want speed without setup complexity.

4. Personalization Options

Personalization is about delivering the right message, offer, or experience to each visitor based on who they are, what they’ve done, and what they’re likely to do next.

Strong personalization tools connect to your CRM or customer database, let you insert dynamic content into campaigns, and give you control over which segments see what. Whether it’s showing different promotions to new vs. returning users or displaying loyalty points for logged-in members, your personalization engine should adapt to real people in real time.

Triggerbee: Personalized content that runs on CRM data and rules

Triggerbee lets you go beyond “Hi {{first name}}.” You can personalize the full content of a popup, banner, or embedded section based on a visitor’s location, session behavior, purchase history, or CRM segment. Campaigns can be shown or hidden based on dozens of data points, and you can preview every variation before going live.

You also get Smart Embeds – personalized campaigns placed directly inside your website’s layout using CSS selectors. This lets you personalize static content areas like product pages or checkout zones.

Why it matters: You don’t just change names. You change what people see – based on who they are.

Optimonk: Text replacement and light dynamic fields

Optimonk includes personalization through “Smart Tags” – which let you dynamically insert first names, countries, current dates, and other visitor fields. It’s useful for customizing text, but does not extend to campaign logic or full content blocks unless you set up advanced integrations.

There’s no direct CRM connection for dynamic segments. If you want to change what users see based on past behavior, you’ll need to set up external syncing and maintain that data in other tools.

What to keep in mind: Personalization works well for surface-level changes, but not for complex or CRM-driven experiences.

Quick verdict

Pick Triggerbee when personalization is central to your strategy. Pick OptiMonk when name tags or location-based tweaks are enough.

5. Integrations

Your popup tool should fit into your existing tech stack — not work around it. The best platforms connect seamlessly to your CRM, email platform, and customer data sources.

Look for native integrations that support two-way syncing, audience targeting from your contact lists, and automated data handoffs. If you rely on real-time personalization or triggered emails, integration depth (not just quantity) becomes a key factor.

Triggerbee: Real-time, two-way integrations with CRM and email tools

Triggerbee offers deep native integrations with platforms like Rule, Klaviyo, Voyado, Mailchimp, MailerLite, and more. These aren’t just one-way lead captures – they’re full two-way syncs. You can both send and pull data from your CRM or email platform in real time.

That means your onsite campaigns can dynamically respond to things like tags, segments, goals, purchases, or even subscription status. If you’re already using these tools, Triggerbee becomes an extension of your tech stack.

Why it matters: Less time spent managing lists or exports. More time building experiences that fit each customer.

Optimonk: Large integration library with stronger Shopify features

Optimonk integrates with a long list of ecommerce and marketing tools, including Klaviyo, Mailchimp, HubSpot, ActiveCampaign, and many more. These integrations mostly focus on pushing leads into your connected platform – with fewer options for pulling data back in.

That said, Optimonk does have a dedicated Shopify app that unlocks extra controls and easier setup for store owners. If you run your business through Shopify, this tight integration is a definite advantage.

What to keep in mind: OptiMonk wins on quantity. Triggerbee wins on data depth and syncing flexibility.

Quick verdict

Use Triggerbee when your strategy depends on CRM and email data that flows both ways. Use OptiMonk when your priority is getting started quickly with Shopify or a broad set of lead sync options.

6. Analytics & Optimization

When evaluating popup and personalization tools, analytics is more than just a “nice to have.” It’s what tells you if your campaigns are working, who they’re working for, and where you’re losing people.

At a minimum, you’ll want to track:

• Views and conversion rates – to measure basic performance.
• Split test results – to optimize headlines, offers, and formats.
• Funnel metrics / Drop-off points – especially in multi-step forms or quizzes.
• Revenue attribution – so you know which campaigns actually drive sales.
• Visitor-level insights – to understand how different segments behave.

The right tool gives you not just totals, but patterns. It should help you answer questions like: Which pages convert best? Are logged-in members more responsive? Which UTM campaigns produce the highest ROI?

Triggerbee: Built-in funnel analysis and revenue attribution

Triggerbee’s analytics go well beyond views and clicks. You can see assisted revenue, average order value, and campaign-specific funnel performance – all linked back to individual visitors and their behaviors. You also get clear reports on signups, engagement, and conversions.

This means you can track the full journey from visitor to conversion, including what campaigns moved the needle. It’s especially valuable for teams using CRM tools and needing to connect onsite behavior to long-term performance.

Why it matters: You get the full picture – not just which popups were clicked, but which ones contributed to actual revenue.

Optimonk: Clean conversion dashboard with built-in performance stats

Optimonk includes an in-platform analytics dashboard where you can view impressions, conversions, conversion rate, assisted revenue, and impression value. You can filter by campaign or timeframe to see what’s working best.

While it gives a strong overview of engagement performance, it doesn’t offer visitor-level journey mapping or CRM-linked revenue breakdowns. Still, for most teams looking for popup insights, it covers the core metrics well.

What to keep in mind: Easy to understand, great for campaign-level feedback – but not as detailed when connecting data across tools.

Quick verdict

Use Triggerbee if you want deep funnel views, revenue attribution, and CRM-level reporting. Use Optimonk when clean, easy-to-use engagement stats are enough.

7. Pricing & Plans

Here’s how pricing compares between Triggerbee and Optimonk across key traffic tiers:

Triggerbee pricing

Triggerbee’s pricing starts at €39, but most customers choose the Pro plan to unlock all personalization features. Unlike many tools, all Pro users get access to referral marketing, advanced targeting, smart embeds (dynamic placeholders), and full CRM integrations. And as your traffic grows, the price curve stays predictable – you don’t get hit with sudden jumps.

Optimonk pricing

Optimonk starts strong with a free tier (10k pageviews), and offers an affordable Essential plan for smaller brands. But once your traffic crosses 250k, the monthly price rises quickly. Advanced optimization and some Shopify-specific tools are only available on higher plans.

Pricing verdict: Feature depth stays consistent at every level

While Optimonk offers a lower entry price, Triggerbee’s pricing stays predictable even as traffic scales. Triggerbee’s Essential plan has all the basic features you need if you’re just looking for smart forms with great features and some gamification capabilities. It includes CRM sync and full personalization which are features that often require a higher-tier plan elsewhere.

For teams looking for reliable access to advanced targeting and one-to-one marketing at any scale, Triggerbee delivers consistent value without needing add-ons or upgrades.

8. Pros & Cons

Triggerbee Pros

• CRM-driven personalization and segmentation
• Built-in revenue and campaign funnel analytics
• Smart Embeds for onsite content personalization
• Two-way syncing with Klaviyo, Rule, Mailchimp, Voyado etc.
• Full control over brand styles and logic

Triggerbee Cons

• No free tier
• Slightly higher price at lower traffic levels
• More advanced setup if you’re not already using CRM data

Optimonk Pros

• Free plan up to 10,000 pageviews
• Large template library and simple campaign builder
• Dedicated Shopify integration
• Light learning curve for small teams
• Helpful Smart Tags and behavioral targeting

Optimonk Cons

• Most CRM integrations are one-way lead sync
• Limited layout/design flexibility
• Full personalization and analytics require higher plans

9. Final Verdict

Choose Optimonk if you want something that’s easy to launch, affordable at lower traffic levels, and plays well with Shopify out of the box. It’s a great solution for ecommerce stores that need to move fast and want good performance without a lot of setup.

Choose Triggerbee if you need advanced targeting, real-time CRM syncing, or the ability to personalize the entire customer experience based on who someone is and what they do. It gives you more control, deeper integrations, and full funnel analytics.

Triggerbee offers slightly more advanced segmentation, personalization, and reporting.

In terms of the editing experience and capabilities, both tools are nearly identical with the exception for Triggerbee offering specific survey features and analytics.

Klaviyo: Built for off-website flows and automations

Klaviyo is a real powerhouse for email and SMS automation. If you’re focused on post-visit communication and driving revenue through data-driven campaigns, Klaviyo does an excellent job. But when your goal is to personalize your website experience — not just the inbox — it starts to show its limits.

You can create basic forms and popups in Klaviyo to collect emails or display offers. You can exclude existing profiles and use standard rules like time on page or UTM source, but that’s about it — there’s little flexibility to build dynamic, deeply targeted campaigns onsite.

Triggerbee: Built for teams who want to personalize their website experience

Triggerbee is built for you if you’re looking to turn your website into a high-converting, personalized experience. With real-time targeting, dynamic content, and deep CRM sync — including a powerful 2-way Klaviyo integration — you can deliver onsite campaigns that feel like a 1-to-1 journey for every visitor. Plus, if you’re an EU-brand, it can be comforting to know that Triggerbee stores all data in EU while Klaviyo stores all their customers data on AWS Servers in North Virginia, US

Triggerbee replaces and enhances Klaviyo’s web forms with advanced features like referral campaigns, gamification, website surveys, and enhanced sign up forms. You get more control, better targeting, and the ability to personalize every experience.

In this guide, you’ll see how Triggerbee compares to Klaviyo when it comes to onsite marketing. If you’re already using Klaviyo for email, this will help you understand what’s missing and how you can close the gap with Triggerbee.

Klaviyo vs Triggerbee Feature Comparison

Before we dive into the details, here’s a quick overview of how Triggerbee and Klaviyo compare when it comes to onsite marketing:

Who Each Tool Is Best For

Klaviyo is built to drive revenue through data-powered email and SMS marketing. With one of the best visual flow builders and direct integrations with leading eCommerce platforms, Klaviyo is the go-to tool for lifecycle marketing outside of the website. With smart segmentation and automation capabilities, you can deliver personalized messages at scale and many online brands report that Klaviyo accounts for 20% or more of their total revenue.

Klaviyo also includes basic onsite tools like popups and forms, but these features are a small extension of its core email offering and lack the depth and flexibility you’ll find in specialized onsite platforms like Triggerbee, Optimonk, and Sleeknote.

Triggerbee, on the other hand, is purpose-built for onsite engagement. It offers the same kind of advanced segmentation and personalization Klaviyo brings to the inbox — but applied in real time, directly on your website.

With Triggerbee, you can:

• Combine CRM and session data to personalize for every visitor, from new visitors to loyal members
• Launch campaigns that adapt in real time based on behavior, identity, UTM source, or even past engagement
• Use brand variables to automatically apply your design styles and save time
• Prevent coupon abuse with built-in email verification and suppress offers for existing subscribers
• Enrich Klaviyo with customer profiles built from onsite behavior which enables deeper segmentation in email flows & SMS campaigns
• Add gamified campaigns like Memory games, product quizzes, or spin-to-win to drive interaction and signup rates
• Targeting based on weather, custom JavaScript logic, or unique loyalty segments — all without a developer

Triggerbee is the better choice if your priority is improving your website experience and converting more of your traffic into leads, members, or customers.

Triggerbee is especially valuable for brands running loyalty programs. It’s trusted by some of the biggest membership-driven retailers in the Nordics — including KICKS, Cervera, Mio, and Apohem — to drive email list growth, boost average order value & sales, reward loyalty, and create personalized onsite experiences that keep your customers coming back.

Verdict: Use both together for maximum impact. Klaviyo for nurturing, email promotions, and post-visit communication, Triggerbee for real-time, onsite engagement.

Editors, Campaign Types & Creative Options

Klaviyo’s editor and creative options

Klaviyo’s form builder offers basic popup formats like full-page takeovers, flyouts, and embedded forms. You can use these layouts to collect emails, announce offers, or deliver coupon codes.

Recently, Klaviyo added spin to win templates to their forms offering, which is GREAT, but since their onsite product is not their main offering, the customizability options are limited.

Their editor is template-based, supports drag and drop editing and multi-step forms. But it has limited options for deeper customization.

Triggerbee’s editor and creative options

Triggerbee’s campaign editor is built for onsite creativity. You can launch overlays like callouts, corner boxes, banners, and full-page campaigns plus Smart Embeds that inject dynamic content directly into your site design.

With brand variables, your style guide is automatically applied to every campaign. That means less manual design work and more time spent refining content.

Want multistep flows, quizzes, or personalized banners? You can do that effortlessly in Triggerbee without touching any code.

You can also reuse design blocks, add logic to show different steps or variants, and control campaigns per segment or identity to get full creative flexibility across the entire user journey.

One more benefit of Triggerbee is that you can have multiple variants in one campaign. This means you can build two (or more) versions of the same form targeted to different audiences. New visitors might se a “Claim your 10% off” form, while returning customers might see a callout that says “Welcome back! You still haven’t used your 10% off coupon”.

Verdict: Triggerbee offers far greater campaign variety and creative control. It’s purpose-built for you if you want your campaigns to match your brand perfectly and react to how your visitors behave. With Triggerbee, you’re not just showing static popups — you’re delivering meaningful, timely experiences that drive action.

Targeting & Triggers

Klaviyo includes basic targeting

Klaviyo’s popup targeting engine is functional but limited. You can trigger forms on exit intent, after a scroll, time delay, or page views — and you can suppress campaigns for existing Klaviyo profiles or certain list members. Conditions like device type, UTM parameters, and general location are available, but more advanced logic is out of reach without custom development.

Triggerbee gives you full control

Triggerbee combines persistent visitor data (like tags, past purchases, or NPS scores) with real-time session behavior (like scroll depth, inactivity, or JavaScript-triggered conditions). You can:

• Target based on campaign history: seen, clicked, submitted, dismissed
• Use custom JS or cookie values for advanced logic — without a developer
• Leverage filters like “Not identified,” “Gold member,” or Klaviyo list membership
• Trigger campaigns instantly, after time delays, on scroll, or inactivity
• Set up variants for mobile vs desktop, new vs returning, or logged-in vs anonymous

In short, Triggerbee gives you the same kind of targeting power you’d expect from Klaviyo’s email flows, but on your website (onsite), and in real time.

Verdict: Triggerbee delivers targeting flexibility that’s both deeper and easier to use. Whether you want to respond to behavior instantly or personalize based on identity, Triggerbee gives you the tools — no devs needed.

Personalization & Embedded Experiences

Triggerbee’s Smart Embeds

• Inject personalized content into any part of your website — based on real-time session behavior, visitor identity, or CRM segments
• Show different variants to different visitors in the same CSS location, allowing you to A/B test or tailor messages for anonymous vs identified users
• Display unique content for logged-in users, VIP segments, or loyalty tiers — without custom dev work
• Automatically apply your brand’s fonts, colors, and styles across campaigns using Brand Variables
• Recognize and personalize for anonymous visitors who return to your site — even if they haven’t converted yet
• Sync behavior and form responses directly to Klaviyo, enabling richer segmentation in your email and SMS campaigns

With Triggerbee, you’re not just building forms. You’re designing an experience that adapts to your visitors in real time. You can layer in session conditions (like scroll depth, cart contents, or referral source) and audience filters (like NPS score or past campaign engagement) to make sure the right people see the right content, at the right time.

It doesn’t matter if you’re nudging first-time visitors, greeting loyal customers, or promoting a referral program to subscribers — Triggerbee helps you do it all natively, and with full creative control.

Klaviyo forms, by contrast, are static. You can choose to include or exclude visitors based on Klaviyo profiles, but that only works if the visitor is already identified. And while you can hide popups from email or SMS subscribers, you can’t dynamically change what those subscribers see — or personalize forms for new vs returning visitors in the same campaign.

There’s no way to inject personalized content into a page or create campaign variants based on behavior, location, or loyalty status unless you do it manually with custom code.

Verdict: If you want to personalize your website like you personalize your email flows, Triggerbee is the tool for you. It brings the same level of flexibility, logic, and customization to the onsite experience — and works whether your visitors are identified or not.

Verdict: If you want true onsite personalization and embedded logic, Triggerbee is the clear winner.

Analytics & Optimization

Klaviyo provides basic reporting

You can see form views, submissions, and simple conversion rates. For basic list-building, this may be enough. But Klaviyo doesn’t show you what happens after the form — there’s no funnel analysis, no step-by-step performance breakdown, and no way to attribute form conversions to revenue without advanced workarounds.

This means you’re flying blind if you’re trying to understand how onsite campaigns affect actual business outcomes. There’s no visibility into drop-off points, or what content or audience delivered the most value.

Triggerbee’s analytics gives you full-funnel insights

Triggerbee’s built-in dashboards go far beyond form tracking. You get a complete view of how your campaigns influence visitor behavior — and ultimately, revenue. Whether you’re running a popup, Smart Embed, or multi-step flow, Triggerbee tracks every step a visitor takes: when they saw a campaign, whether they interacted with it, and if it led to a conversion.

You’ll see exactly where people drop off in multi-step forms, how engagement changes over time, and which audience segments respond best. Campaigns are automatically tied to revenue, so you can finally connect onsite activity to actual business outcomes.

Even better, you can dig into individual visitor journeys. See what a specific person viewed, clicked, and completed — giving you full transparency into campaign impact and helping you continuously optimize performance.

If you’re working to improve conversion rates, reduce bounce, or better understand what messaging works — Triggerbee gives you everything you need, right out of the box.

With Triggerbee, you can track not just who submitted a form, but also who saw each step, where they dropped off, and what actions led to purchases.

The built-in dashboards in Triggerbee show:

• Revenue attribution per campaign (even for multi-step or embedded content)
• Submit rates and engagement trends over time
• Multi-step campaign funnels to spot where visitors bounce or convert
• NPS and CSAT scores tied to specific campaigns
• Visitor-level performance insights: who clicked, what they saw, and what goals they triggered
• Segment-based reporting so you can compare how different audiences respond

This level of granularity gives you real clarity on what’s working and why — so you can double down on the right message, placement, or segment.

Verdict: If you’re serious about optimizing your onsite marketing, Triggerbee gives you the data you need to act. You’ll not only see how each campaign performs — you’ll understand how to make every next one even better.

Verdict: If you care about which campaigns convert and why, Triggerbee gives you the data.

Pricing & Plans

Klaviyo’s pricing is based on the number of contacts in your database and how many emails or SMS messages you send each month. Plans start at $45/month for email and $60/month for email + SMS if you have around 1,000–1,500 active profiles. The free tier supports up to 250 contacts, but once you pass that limit, you’re quickly moved into paid plans — even if you only want to use the form builder.

The majority of features — especially around automation, segmentation, and analytics — are designed for email and SMS, not for onsite forms. If you’re using Klaviyo purely for popups and onsite interactions, you may find yourself paying more for features you don’t actually need.

Triggerbee’s pricing is based on monthly pageviews, which makes more sense if your focus is optimizing the website experience. You’re not charged based on the number of leads you collect. You only pay for traffic volume and get full access to all formats, targeting options, and analytics.

Plans start at €39/month for up to 50k pageviews, and even the entry-level plan includes gamification, form-building, brand styling, basic integrations, and full design flexibility. Pro plans add referral marketing, advanced targeting, customer profiles, and campaign analytics. There’s also a Success plan with tailored onboarding and strategic services for brands running high-volume or loyalty-focused operations.

The best part? You can try it all free for 14 days and there is no credit card needed for signing up.

Verdict: While Klaviyo’s pricing makes sense if you’re focused on email and SMS, Triggerbee is the better choice if your priority is personalizing and converting visitors on your website. You’re not paying for unused channels, and you get far more control and customization where it matters: onsite. Triggerbee gives you more value for onsite personalization even without a freemium tier.

Final Verdict

Use Klaviyo if:

• Your primary focus is email and SMS marketing
• You want robust automations and lifecycle flows off-site
• You’re already deeply invested in the Klaviyo ecosystem and just need basic list-building on your website

Use Triggerbee if:

• You want to personalize your entire website experience in real time
• You need powerful targeting and segmentation onsite — even for anonymous or returning visitors
• You care about creative flexibility and brand consistency across all campaigns
• You want deep analytics to understand what converts, why, and for whom
• You’re running loyalty programs, seasonal campaigns, or member promotions that require dynamic onsite messaging

Use both together for the best of both worlds:

Triggerbee brings the same segmentation logic you love in Klaviyo to your website, while Klaviyo picks up the journey in the inbox. Together, they give you full-funnel personalization — from the first visit to the final conversion and every moment in between.

In this comparison, we’ll look at Wisepops vs Triggerbee, two of the top onsite marketing platforms for popups, targeting, and lead capture. If you’re searching for a Wisepops alternative, Triggerbee stands out with similar core features like drag-and-drop campaign design, A/B testing, and integrations—but with more advanced personalization options and CRM-level targeting.

One key difference? Triggerbee can save you up to 34% on monthly costs compared to Wisepops, without sacrificing functionality.

Triggerbee is built for ecommerce/retail brands, B2B companies, and publishers that want deep personalization and real-time audience targeting. Wisepops is a better fit for small to mid-sized teams who need something quick, simple, and easy to launch.

Both are GREAT tools to use for onsite engagement, so in the end it’s really up to you, which types of integrations matter to you (Wisepops offers slightly more integrations) and what type of features you need in your business.

Let’s dive in!

Triggerbee: Built for brands that want more from personalization

If you’re not just running popups but running a marketing strategy, Triggerbee is built for you. It’s designed for brands that already work with CRM data and want their website to reflect that same level of personalization.

Triggerbee lets you target visitors in real time based on what they do and who they are. Logged‑in user? Cart abandoner? VIP customer? You can show each person something different. No code or developer needed.

That makes it a great fit for ecommerce teams, B2B marketers, and subscription businesses that care about delivering experiences that convert.

Wisepops: Great when you want something simple and fast

Wisepops is a good pick if you’re focused on speed and don’t need all the bells and whistles. It’s easy to use, comes with ready‑to‑go templates, and helps you launch campaigns in minutes.

If you’re a small to mid‑sized business and need a reliable popup tool that gets the job done without adding complexity, Wisepops is a solid choice. It is built more for capturing leads than personalizing experiences.

Quick comparison

2. Campaign Creation & Templates

Creating effective campaigns should be fast, flexible, and intuitive. Whether you’re building a simple popup or a multi-step flow with personalized offers, the right editor makes all the difference.

Look for tools that offer both ready-made templates and the flexibility to build from scratch, with elements like countdown timers, gamification, product blocks, and mobile-first layouts.

The more control you have in the builder, the easier it is to match your brand and launch higher-converting ideas, faster.

Triggerbee: Visual builder with full control

Triggerbee gives you a true what‑you‑see‑is‑what‑you‑get editor. You drag blocks into place and style everything to match your brand. Need multistep flows or custom HTML? The builder handles both so you can collect all the zero-party data you need and keep the design on-brand.

One of the major benefits with Triggerbee is that you get to set up your default brand styles and colors from one place. Upload your own fonts, set colors, font sizes, letter spacing, etc, and all the campaigns you create will have your specific brand styles as default.

That is one feature that saves A LOT of time.

Why it matters: You launch polished campaigns that feel native to your site without relying on a designer.

Wisepops: Fast drag and drop with preset layouts

Wisepops focuses on speed. Choose a template, tweak the text, hit publish. The interface feels light and keeps the options to what you need for a quick campaign.

It covers the essentials with popups, bars, and full‑screen overlays, and lets you customize the look and feel of your campaign. Advanced layout tweaks are fairly limited, but it’s fine if you only need a simple lead capture.

What to keep in mind: You trade deep customization for speed. That’s perfect when you need a last‑minute promotion, less so when brand design guidelines are strict.

Quick verdict

Use Triggerbee when brand look and advanced flows are important. Use Wisepops when you need a clean popup live before lunch.

3. Targeting & Triggers

The real power of targeting comes from combining context and intent. It’s not just about when a campaign appears, but why it appears, and who it’s shown to.

Good tools let you trigger campaigns based on behavior (like scroll depth or exit intent), session data (like time on site or device), or traffic source (like UTM tags). But GREAT tools go further by layering in CRM data, purchase history, and audience segments so your targeting reflects both real-time behavior and long-term customer context. This is where the biggest performance lift often happens.

Triggerbee: Precision targeting with real time data

Triggerbee tracks every click and scroll and lets you use it for triggering onsite messages. You can build targeting rules based on session behavior, cart value, CRM segments, and even custom events.

And you can also build audiences if you want to target users who belong to an email list in your Marketing Automation system.

You can, for example, combine session and audience rules to show a one time discount only to logged in customers who viewed a product twice. That’s how specific you can get with Triggerbee.

As a Triggerbee Pro user, you get geotargeting and weather targeting which are two quite unusual targeting rules.

Wisepops: Reliable triggers for everyday campaigns

Wisepops covers core triggers like scroll percentage, time on page, exit intent, and pages viewed. You pick a trigger, set a threshold, and publish. It also offers contextual segmentation for location or device which helps keep messages relevant.

Keep in mind that deeper data connections such as CRM based rules are not available in Wisepops, and most CRM / Email marketing integrations are one-way lead sync connections.

Quick verdict

Choose Triggerbee if you need granular control over who sees what, right down to individual customer segments. Choose Wisepops when standard triggers are all you need for timely popups.

4. Personalization Options

Personalization is about delivering the right message, offer, or experience to each visitor based on who they are, what they’ve done, and what they’re likely to do next.

Strong personalization tools connect to your CRM or customer database, let you insert dynamic content into campaigns, and give you control over which segments see what. Whether it’s showing different promotions to new vs. returning users or displaying loyalty points for logged-in members, your personalization engine should adapt to real people in real time.

Triggerbee: True one-to-one experiences

Triggerbee lets you swap content and offers based on visitor data in real time.

You can use CRM data like purchase history, tags, or membership status to show or hide campaigns to the right person. The visual editor shows you exactly how each variant looks so you can preview before you launch.

You can also nest rules for returning visitors or high-value customers. That way you deliver tailored experiences that feel personal and relevant.

Why it matters: Personalized messages drive higher engagement and better conversion rates.

Wisepops: Basic dynamic text replacement

Wisepops offers simple personalization like inserting a visitor’s first name or showing a message based on page category. It works well for small tweaks but does not use the context from your CRM data without extra setup.

If you want custom segments or advanced data-driven offers, you must connect Wisepops to Shopify and maintain those segments outside the platform.

What to keep in mind: Wisepops personalization is great for surface level tweaks but not for full one-to-one marketing.

Quick verdict

Pick Triggerbee when personalization is central to your strategy. Pick Wisepops when name tags or basic text swaps are enough.

5. Integrations

Your popup tool should fit into your existing tech stack — not work around it. The best platforms connect seamlessly to your CRM, email platform, and customer data sources.

Look for native integrations that support two-way syncing, audience targeting from your contact lists, and automated data handoffs. If you rely on real-time personalization or triggered emails, integration depth (not just quantity) becomes a key factor.

Triggerbee: Connects deeply with your stack

Triggerbee offers native connections to platforms like Klaviyo, Mailchimp, Voyado, Mailerlite, Rule, and more. You install with a few clicks, map the fields you need, and see data flow both ways.

This two way sync means your CRM segments stay fresh and your onsite campaigns can pull live customer data without manual exports.

Why it matters: You keep one source of truth and avoid juggling spreadsheets.

Wisepops: Broad list of marketing tools

Wisepops integrates with popular email and commerce platforms like Klaviyo, Mailchimp, Shopify, and Pipedrive. Most connections push new leads one way, but some can also pull tags for basic segmentation.

Setup is fast. You copy an API key or install the Wisepops app from the Shopify store. If you rely on a niche CRM you may need Zapier or Make to fill the gap.

Quick verdict

Choose Triggerbee if you need rich two way data and deeper CRM targeting off the shelf. Choose Wisepops if a simple lead push to your email tool is all you need.

6. Analytics & Optimization

When evaluating popup and personalization tools, analytics is more than just a “nice to have.” It’s what tells you if your campaigns are working, who they’re working for, and where you’re losing people.

At a minimum, you’ll want to track:

• Views and conversion rates – to measure basic performance.
• Split test results – to optimize headlines, offers, and formats.
• Funnel metrics / Drop-off points – especially in multi-step forms or quizzes.
• Revenue attribution – so you know which campaigns actually drive sales.
• Visitor-level insights – to understand how different segments behave.

The right tool gives you not just totals, but patterns. It should help you answer questions like: Which pages convert best? Are logged-in members more responsive? Which UTM campaigns produce the highest ROI?

Triggerbee: Insights that link directly to revenue

Triggerbee tracks every form and campaign impression, clicks, and submissions, and can track attribution to sales or sign ups in your CRM.

You get funnel views per campaign, assisted revenue attribution, and clear A/B test results. This gives you the confidence to keep what works and pause what does not.

Wisepops: Clear metrics for displays and conversions

Wisepops offers a built-in dashboard that shows displays, clicks, conversions, and even a map view of performance by country.

You can also run A/B tests and review the results in the same reporting area.

Quick verdict

Choose Triggerbee if you need revenue level insights and full funnel optimization. Choose Wisepops when basic engagement metrics are enough to guide your decisions.

7. Pricing & Plans

*Triggerbee Success starts from €280 and scales with traffic.

Triggerbee pricing

With Triggerbee starting at €39 / month, it’s perfect for smaller businesses looking to get started with onsite marketing. The Pro plan unlocks every feature on day one.

Wisepops pricing

Wisepops starts at €99 at first then moves up in clear steps. Advanced optimisation tools sit outside the regular plan and need a higher tier or custom quote.

Pricing verdict – Save up to 34% with Triggerbee (without losing features).

Going with Triggerbee means more features for less money and more budget left for the rest of your marketing.

Triggerbee Pro stays below Wisepops Essential at every traffic level above 100 k page views. At 250 k you pay €132 with Triggerbee versus €199 with Wisepops, saving you about 34 % while gaining deeper personalisation and built‑in CRM syncing. Even at 1 M views you still save roughly 24 %.

Triggerbee Pros

• Deep real-time personalisation from CRM and behaviour data
• Visual builder with multistep flows and full design control
• Two-way integrations with Rule, Voyado, Mailchimp, Klaviyo, Mailerlite and more
• Built-in revenue attribution and funnel analytics

Triggerbee Cons

• No freemium plan
• Advanced setup can take longer than very “plug-and-play” popup tools

Wisepops Pros

• Very quick to launch with nice out-of-the-box templates
• Solid triggers and audience targeting
• Has product recommendations for Shopify
• Works well for small sites that just need clean, simple lead capture forms

Wisepops Cons

• Limited personalisation unless you add external tools
• Price climbs steeply as traffic grows

9. Final Verdict

Choose Wisepops if you need to launch simple popups fast and want a low entry price with a permanent free option.

Choose Triggerbee if you care about deep personalisation, two‑way CRM data, and full revenue attribution while still saving up to 34 % as your traffic scales.

Triggerbee brings the flexibility of a popup builder and the power of an onsite personalisation engine into one tool so you can grow conversions and keep control of your budget.