Moomin’s Membership Raffle

65%
Participation Rate
Thousands
of renewed consents

⚡ Key results

Challenge
Engaging club members and rewarding loyalty using raffles.

How they did it
With the help of Triggerbee Onsite Campaigns, visitors are greeted with a campaign where they can enter their email to be a part of the raffle. If they win, the customer service team is automatically notified about the winner and will send out the gift card.

This has resulted in a very high engagement with an average of 65% participation. Because of the many members going to the website, this has also increased the deliverability of Moomin Newsletters.

Still curious about All Things Commerce’s personalization efforts? Read our big case on Moomin.

Moomin's Membership Raffle
Jimmy Gök

⚙️ Main Features Used

  • Signup popup
  • Audience targeting

🎯 Targeting

  • Newsletter UTM-targeting
Moomin membership contest

Moomin’s Membership Raffle

"We are very pleased with the monthly raffle that we were able to create with Triggerbee. It has increased the open rate of newsletters, as well as the number of visits to the website - which improves our email deliverability. It also generates engagement on the website and helps building our brand."
Erica Terranova
Erica Terranova
Growth Marketing Lead | All Things Commerce

Moomin

Retail

Domains

5

CRM

N/A

CMS

Shopify

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