What is first-party data? First-party data refers to the information that companies collect from their own sources without intermediaries. This includes data from website visits, app usage, social media interactions, and direct customer feedback. It’s unique to each business and provides deep insights into customer behavior and preferences. Advertising (mainly remarketing in this context), behavioral […]
What is Zero-Party Data? Zero-party data is all the data that your target audience intentionally shares with you to tailor their experience. It can be anything from communication preferences (frequency, channel), how they want to be recognized, to their favorite brands. The biggest difference between zero-party data and (almost) all other data is that the
Explore 11 top-notch product page examples with innovative design and smart personalization. Featuring Zalando, Alo, Dr. Squatch, Nordstrom, KICKS, and more.
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In this post, you’re going to learn everything you need to know about behavioral segmentation and how it’s used in marketing. If you already know what behavioral segmentation is, you might want to skip directly to the three examples. Behavioral segmentation is a form of data-driven marketing, and it means grouping customers based on their
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![How to Create a Customer Experience Strategy in 2024 [+ Free Template]](https://triggerbee.com/wp-content/uploads/tbimages/2024/02/Create-a-customer-experience-strategy-1024x720.webp)
A good customer experience strategy can help you: improve customer satisfaction by 10-20% boost sales conversions by 10-15% make you less dependent on ads and let you take full control of your growth. More satisfied customers = more sales. And in this article you’re going to learn what it takes to create a good customer
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From today (Feb 1, 2024) and onward, Google’s new email guidelines requires senders of over 5,000 emails per day to Gmail inboxes to follow these practices: Senders are required to use SPF, DKIM and DMARC for authentication and verification Promotional emails are required to have a clearly visible one-click unsubscribe link Senders are recommended to
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Challenge Cervera wanted to better understand their customers sentiment after going through the customer journey on their website. Customer satisfaction is a critical metric for Cervera as it directly impacts customer loyalty, repeat sales, and overall brand reputation. How they did it Cervera built and published a CSAT survey using Triggerbee’s survey functionality. They used
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Surveys one of the most important parts of your customer experience strategy. But the hardest part of running surveys is arguably writing survey questions that customers want to answer, and that results in a good dataset that you can actually get insights from. Everyone thinks they are good at writing survey questions. But the truth
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We are a digital marketing agency that specializes in e-commerce. Our focus is to combine marketing channels such as Google Ads, Meta Ads, email marketing, and marketing automation to create a personalized marketing strategy from start to finish. We aim to tailor the marketing to each customer’s unique needs and preferences.
Challenge Apohem wanted to boost engagement and coupon redemption rates among their loyalty members. How they did it Apohem identified members with unredeemed coupons in their CRM, synchronized this data with Triggerbee, and created a specific audience in Triggerbee. They then designed a beautiful, targeted popup in Triggerbee, which was targeted to the CRM segment
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