Felix Langlet

Felix is a self-taught marketer and the head of marketing at Triggerbee. He is specialized in SEO, content marketing, and copywriting. Outside of work, you can find him spending time with his family, listening to podcasts, or watching documentaries.

How to Create a Customer Experience Strategy in 2024 [+ Free Template]

How to Create a Customer Experience Strategy in 2024 [+ Free Template]

A good customer experience strategy can help you: improve customer satisfaction by 10-20% boost sales conversions by 10-15% make you less dependent on ads and let you take full control of your growth. More satisfied customers = more sales. And in this article you’re going to learn what it takes to create a good customer […]

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Google's new email sender guidelines for 2024

Google’s New Email Rules in 2024 and How to Deal With Them

From today (Feb 1, 2024) and onward, Google’s new email guidelines requires senders of over 5,000 emails per day to Gmail inboxes to follow these practices: Senders are required to use SPF, DKIM and DMARC for authentication and verification Promotional emails are required to have a clearly visible one-click unsubscribe link Senders are recommended to

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Cervera's CSAT survey

Cerveras Post-Purchase CSAT survey

Challenge Cervera wanted to better understand their customers sentiment after going through the customer journey on their website. Customer satisfaction is a critical metric for Cervera as it directly impacts customer loyalty, repeat sales, and overall brand reputation. How they did it Cervera built and published a CSAT survey using Triggerbee’s survey functionality. They used

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How to write survey questions

How to write survey questions

Surveys one of the most important parts of your customer experience strategy. But the hardest part of running surveys is arguably writing survey questions that customers want to answer, and that results in a good dataset that you can actually get insights from. Everyone thinks they are good at writing survey questions. But the truth

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Extend Marketing

Extend Marketing

We are a digital marketing agency that specializes in e-commerce. Our focus is to combine marketing channels such as Google Ads, Meta Ads, email marketing, and marketing automation to create a personalized marketing strategy from start to finish. We aim to tailor the marketing to each customer’s unique needs and preferences.

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Mios missing member information popup "Missa inte alla härligheter! Visst vill du ta del av våra kampanjer och massor med inspiration? Uppdatera ditt medlemskap med en e-postadress så får du våra nyhetsbrev med smarta tips, trendspaningar och mycket mer"

Mio’s Missing Member Info Popup

Challenge Mio had some email addresses in their CRM without email marketing consent. They wanted to collect marketing consent from these subscribers when they visited the website. How they did it They started by creating an audience segment in Voyado containing contacts without email marketing consent. They then synced this audience to Triggerbee, and created

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Proteinbolaget birthday greeting

Proteinbolaget’s Birthday Greeting Popup

Challenge Proteinbolaget wanted to enhance customer engagement on their website and decided to do so by celebrating customers with birthdays using a targeted popup campaign. How they did it Proteinbolaget started by using Voyado to create audience segments. Once these segments were defined, they synchronized them to Triggerbee where they built and launched a website

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