Jimmy Gök

Förstapartsdata

First-party data: what it is, how it is collected, and used

Marketers and businesses collect first-party data to gain more insights into their target audience. It is one of the most valuable sources of data, and as you will soon discover, it is also the key to both higher conversion rates and customer loyalty. Moreover, first-party data is fundamental to creating personalized experiences. Data is a

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Flowlife's Easter Egg Hunt

Flowlife’s Easter Egg Hunt

Challenge During Easter, Flowlife wanted to gather email signups through an engaging Easter-themed onsite campaign. How they did it Customers and visitors were able to take part in a digital egg hunt on Flowlife’s website. Flowlife used Triggerbee to create two separate campaigns, one for mobile and another for desktop, where participants would search for

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Moomin membership contest

Moomin’s Membership Raffle

Challenge Engaging club members and rewarding loyalty using raffles. How they did it With the help of Triggerbee Onsite Campaigns, visitors are greeted with a campaign where they can enter their email to be a part of the raffle. If they win, the customer service team is automatically notified about the winner and will send

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Cellbes Embedded Autumn Quiz

Cellbes Embedded Autumn Quiz

Challenge Cellbes wanted to engage existing members using a contest. How they did it They placed an embedded quiz form on the logged-in profile view, to have members participate and enter the contest. By also asking for the email address again when submitting the form, they could make sure that they had the correct email

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Skinroller Influencer Campaign

Skinroller’s Onsite Influencer Popup

Challenge Skinroller wanted to use Triggerbee to create more effective influencer marketing. How they did it They created an influencer-themed popup campaign for a more relevant cross-channel experience. Since the influencer in this case (Kenza) came from Instagram, the transition between that platform and Skinroller’s website was not entirely seamless. The influencer links led to

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