Digital marketing

If you want to see the awesome examples of lead generation campaigns in one place, then you’ll LOVE this post. We have personally reviewed and tested over 61 strategies, and today we want to share them with you. The best part?  They work GREAT both in B2B and B2C. Most of these are insanely actionable and only […]

If you’re not generating leads on your website, your business will eventually run into some problems. I get it. Your company might not have “get more leads” as a specific goal for 2018, but generating leads equates to around 66% of organizational goals, which is a statistic that speaks for itself. A lot of marketers

It’s the holy grail of online marketing. It lets you do almost anything faster, better, and more efficient. Not only could it make you a greater marketer or salesperson, it also enables you to: Get closer to your customers Segment email lists Automate CRM entries Keep prospect information updated Track marketing campaigns that span over

E-mail is one of the most effective marketing channels you can use, and the statistics back this up. And in this post, you’re going to learn exactly how to use email marketing to sell your stuff. First, we’re going to give you a competitive edge. We’ll study the psychology behind what makes people click and buy. Then, we’ll talk about the

When I sat down to write this post, I started by googling “spam pop ups.” The result? 1 810 000 search results of images picturing scary, flashing popups from the 90’s. I remember it like it was yesterday. The time when everything digital was still scary. Internet was a safe haven for anonymous pirates, and

Visiting San Jose the other day I met up with my old friend Alfonso de la Nuez, founder and CEO at UserZoom. Eric Rodriguez, Marketing and Demand Generation director at UserZoom joined in our conversion and we talked about inbound marketing and how it has been successful for them to grow their business. It all

The term “Exit Intent” has been growing steady last years in the e-commerce community. What does this buzzword mean and can you benefit from it even though you don’t have a web shop? What are Exit Intents? So Exit Intent is basically a javascript that triggers an Opt In form just when the visitor is about to

Digital has always been a major sales channel for Informator, but their latest marketing drive made the real difference – fast.   As number 1 in the Nordics, Informator has trained professionals in IT, project management and leadership for 25 years. Out of thousands of weekly visitors, some are customers – some could be. Some

Digital has always been a major sales channel for Informator, but their latest marketing drive made the real difference – fast.   As number 1 in the Nordics, Informator has trained professionals in IT, project management and leadership for 25 years. Out of thousands of weekly visitors, some are customers – some could be. Some visit Informator.se to find