Digital marketing

How to Create a Customer Experience Strategy in 2024 [+ Free Template]

How to Create a Customer Experience Strategy in 2024 [+ Free Template]

A good customer experience strategy can help you: improve customer satisfaction by 10-20% boost sales conversions by 10-15% make you less dependent on ads and let you take full control of your growth. More satisfied customers = more sales. And in this article you’re going to learn what it takes to create a good customer […]

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Google's new email sender guidelines for 2024

Google’s New Email Rules in 2024 and How to Deal With Them

From today (Feb 1, 2024) and onward, Google’s new email guidelines requires senders of over 5,000 emails per day to Gmail inboxes to follow these practices: Senders are required to use SPF, DKIM and DMARC for authentication and verification Promotional emails are required to have a clearly visible one-click unsubscribe link Senders are recommended to

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Förstapartsdata

First-party data: what it is, how it is collected, and used

Marketers and businesses collect first-party data to gain more insights into their target audience. It is one of the most valuable sources of data, and as you will soon discover, it is also the key to both higher conversion rates and customer loyalty. Moreover, first-party data is fundamental to creating personalized experiences. Data is a

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Cervera's CSAT survey

Cerveras Post-Purchase CSAT survey

Challenge Cervera wanted to better understand their customers sentiment after going through the customer journey on their website. Customer satisfaction is a critical metric for Cervera as it directly impacts customer loyalty, repeat sales, and overall brand reputation. How they did it Cervera built and published a CSAT survey using Triggerbee’s survey functionality. They used

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How to write survey questions

How to write survey questions

Surveys one of the most important parts of your customer experience strategy. But the hardest part of running surveys is arguably writing survey questions that customers want to answer, and that results in a good dataset that you can actually get insights from. Everyone thinks they are good at writing survey questions. But the truth

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