Digital marketing

Triggerbee Onsite Personalization Platform

Triggerbee featured in the Top 500 Fastest-Growing SaaS Companies by Latka

Triggerbee featured in the Top 500 Fastest-Growing SaaS Companies by Latka Triggerbee has seen major growth in the past few years and we’re happy to feature as one of the Top 500 Fastest-Growing SaaS Companies by Latka. Since Triggerbee’s inception in 2015, the company has changed from focusing on B2B lead generation to offering an […]

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4 Steps to Creating Email Marketing Campaigns That Will Boost Your ROI

For every dollar you spend on email marketing, you can earn a revenue of $44. Given this high conversion rate, it’s no wonder why most marketers invest in this channel.  Apart from being an effective revenue-generator, email marketing also allows businesses to connect with prospects on a more personal level. Plus, it’s highly accessible. Whether

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Getting Ready for Personalization – 3 Challenges (and their solutions)

In an increasingly digital and customer-centric world, your ability to collect and use customer data to shape and personalize customer interactions is becoming more important than ever. Personalization, when done right, can deliver incredible value for both your business and your customers.  In fact, over 74% of your customers expect a personalized online experience. Yet, most businesses are

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Why Account-Based Marketing Stands Above other B2B Lead Generation Strategies

In recent years, we have seen a growing number of B2B marketers embrace account-based marketing (ABM) as one of the leading B2B lead generation strategies. A big part of its growth is that ABM is the perfect strategy for wading into slowly over time. It doesn’t require a full commitment initially, but most companies that

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How to Use Automation to Increase Your B2B Sales Leads

We live in an automated world, and businesses are constantly finding new ways for automation to reshape areas of their business that had previously been accomplished by hand. A.I. is transforming the way that marketing and sales tasks and strategies are handled, allowing companies to provide a personalized experience that results in a better trip

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