This article will go over the key steps to creating a converting popup for your website. It will include a list of things you need to do in order to be successful with your popup onsite, including some tips on what to do and what not to do. Let’s get started!

1. Offer Incentives

People are more likely to subscribe to a newsletter if they are offered an incentive. This could be in the form of a discount for future purchases, exclusive access to sales, a raffle for a gift card, or early notification of new arrivals. Whatever the incentive may be, make sure it is something that your customers would find appealing.

2. Be Clear About The Benefits Of Subscribing

It is also very important to be clear about the benefits of subscribing to your newsletter, as well as the expectations of its contents. Let customers know what they can expect once they become subscribers and what they will get out of it. The more convincing you are in your copy, the higher the conversion rate!

3. Use eye-catching and relevant images

Using engaging and creative images in your popup is a great way to capture the attention of your visitors. You should use images that are related to the content of your newsletter or your brand, or you could go crazy with humorous images that will make people want to learn more about what you have to offer.

Campaign examples - What to do and not to do. Example 1: Summer Sale with a relevant background, a sunflower field. Example 2: Summer Sale with a winter themed background.

4. Make the offer tempting (FOMO)

FOMO, or the fear of missing out, is a powerful psychological tool that can be used to encourage customers to convert. When people feel like they might miss out on a great opportunity, they are more likely to take action in order to avoid missing out. This can be a powerful tool for conversion, as it encourages customers to take advantage of your offer before it’s too late. By using FOMO to your advantage, you can encourage more customers to convert and take advantage of your offer.

5. Keep it short and simple

If you want website visitors to subscribe to your newsletter, you need to keep your popup form brief and concise. One headline and a short subline are enough; only include the most important information about what you have to offer. Avoid long paragraphs and explanations, get to the point quickly! 

Campaign example - What not to do, a headline that is way too long: "20% off all small cactuses when you subscribe to our newsletter and make a purchase today"

6. Be compliant

Make sure to get your compliance in place, to have all the consents you need in order to communicate with your subscribers in that country or area. Better safe than sorry! Checkboxes are only needed if you’re not clear as to what the visitor is subscribing to. 

7. Design

It is important to match the design of your popup with the design of your website. Use the same color scheme, font families, and shapes. If you are using round buttons with a hoover effect on your website, make sure to do the same in your popup. If you don’t have a graphical profile, you should at least match colors in the popup, eg. the color of your image and any buttons should be the same. This is the key to creating that native feeling of your popup and not scaring the visitors.

Campaign example - unmatching colors. A campaign example where the offer copy is in pink, while the form submit button is yellow.

8. Personalize The Experience

Last but not least – personalizing the customer experience is a great way to increase conversion rates. This means using their name, targeting offers based on their purchase history, or providing them with customized content based on their interests. Personalization helps create a connection between the customer and the brand, which can lead to higher conversion rates.

 

Newsletters are a great way to keep in touch with your customers and to keep them up-to-date on your latest promotions, products or services. Some might say that email is the number one channel for customer acquisition. However, not all customers will check your website for the newsletter signup on their own. That’s where newsletter popups come in handy.

Newsletter popups are a great way to grab the attention of your customers and remind them to subscribe to your newsletter. They provide an easy way for your visitors to sign up for your mailing list and stay up-to-date on your latest offerings. By using a newsletter popup on your website, you can increase your subscriber base and keep your customers engaged with your brand.

If you’re not currently using newsletter popups on your website, now is the time to start. They are the easiest way to boost your marketing efforts and improve customer engagement and website conversion rates.

Remember, no matter which type of popup newsletter you choose, make sure that it is mobile-friendly. More than half of all internet traffic now comes from mobile devices, so it is essential that your popup newsletter looks good on ALL devices.

Number 1: Percentage Discount

Consumers are more likely to subscribe to a newsletter if they know that they can get a discount for doing so. This is because discounts can save them money on the items they are planning on purchasing. The most common incentive is a percentage discount on their purchase, usually 5-15%. There are a lot of discount strategies that you can use, so make sure to be quick with also delivering the discount code. Either directly in the popup or in an email. Why not both? By offering a discount, businesses can encourage people to become subscribers and then potentially become customers.

Target audience: New or unidentified visitors

Campaign example - 15% off when subscribing to the newsletters. Enter the email and subscribe to receive it.

 

Number 2: Static Discounts

Some companies don’t work with percentage discounts. If you are one of them, a good option is offering free delivery, a specific amount of discount (eg. 5€) or other static offers that don’t vary depending on the total order value. This will keep the sense of urgency and encourage people to act quickly, without eating up your margins.

Target audience: New or unidentified visitors with a certain value in their cart

Campaign example - Sign up to the newsletter for free shipping

Number 3: Discount on category

Another option for discounts is narrowing down to a specific category or product instead of giving away a discount for their whole purchase. When targeted correctly, this will still have the visitors feel like they’re getting a good deal, which can lead to them becoming more loyal customers and encourage people to return to your site in the future.

Target audience: New or unidentified visitors on specific URLs or with specific products in their carts.

Campaign example - 20% off all sneakers when subscribing to the newsletter

 

Number 4: FOMO (Time-limited offer)

FOMO, or the fear of missing out, is a powerful psychological tool that can be used to encourage visitors to convert. When customers feel like they might miss out on a great deal, they are more likely to take action in order to avoid missing out. This is a great approach for conversion, as it encourages customers to take advantage of your offer before it’s too late. This approach can be achieved by adding a deadline component to your newsletter signup, or using copies such as “only 5 left”.

Target audience: New or unidentified visitors

Campaign example - Limited offer, countdown. Enter your email to get the offer

 

Number 5: FOMO (don’t miss..)

Another way of creating FOMO is with the hint of the fact that the visitor will miss out on something if they do not sign up. When people feel like they might miss out on great content or opportunities, they are more likely to take action in order to avoid missing out. It could be the latest news, exclusive offers or new collections. And once they’re subscribed, you can continue to market to them using your regular email content.

Target audience: New or unidentified visitors

Campaign example - FOMO, don't miss the latest offers. Subscribe to the newsletter.

 

Number 6: Exclusiveness (join our club)

Who doesn’t get curious when hearing about something exclusive? By limiting access to certain content or features on your site, you can encourage more visitors to sign up to the newsletter. This sense of exclusivity can create a feeling of urgency and encourage visitors to join the club and give you their email right away. Having an exclusive “club” also helps to build a stronger relationship with your customers and encourages them to return to your website in the future.

Target audience: New or unidentified visitors

Campaign example - exclusivity. Enter the email address to join an exclusive members club.

Number 7: Raffles

Contests and raffles are a great way to boost your newsletter conversion rate. If there’s anything that everyone likes, it’s the chance to win something. Raffles are fun and exciting for customers, and they offer valuable incentives that encourage people to sign up and buy products from your store. One of the best ways to use a contest or raffle is to give away a gift card, gift basket or a free product. So if you’re looking for a way to increase your conversion rate, consider using a contest or raffle in your next newsletter campaign.

Target audience: New or unidentified visitors

Campaign example - raffles. Sign up with your name and email for a chance to win a gift card.

Number 8: Pre-signups for upcoming collections or sales

When it comes to website conversion, exclusiveness can be a very powerful tool. Take advantage of your upcoming collections by offering an exclusive priority shopping to those who sign up in time. This works especially well if the collection is a collaboration or exclusive in some way. As a result, online businesses can see a significant increase in website conversion rates with little effort.

PS. Add a deadline component to add some extra FOMO.

Target audience: New or unidentified visitors

Campaign example - pre-launch campagn. Sign up to get priority shipping when the new summer collection goes live.

Number 9: Exit Intent

Popups that trigger when the visitor is about to leave are called Exit Intent popups. They can help you keep visitors on your website for longer periods of time and in the best of worlds, have them complete a purchase before they leave! With an exit intent popup, you’ll at least get their email. Make sure you trigger the Exit Intent popup before the visitor has taken action and at the right time, otherwise they might feel intrusive.

Target audience: New or unidentified visitors that is leaving the website

Campaign example - exit intent. Subscribe to the newsletter for a 10% discount, shown when attempting to leave the site.

Number 10: Simple signup

Let’s not forget the basic no-offer-at-all signup. While we strongly recommend you work with any of the above use cases, some of you might feel that you just want the old-fashioned simple signup. And that’s totally fine! Make sure to design it with just as much effort and love as you would do for any other campaign. Remember, every interaction, in any channel, is a part of building your brand.

Target audience: New or unidentified visitors

Campaign example - subscribe to the newsletter

May the conversions be with you.

Triggerbee featured in the Top 500 Fastest-Growing SaaS Companies by Latka

Triggerbee has seen major growth in the past few years and we’re happy to feature as one of the Top 500 Fastest-Growing SaaS Companies by Latka. Since Triggerbee’s inception in 2015, the company has changed from focusing on B2B lead generation to offering an innovative personalization tool for e-commerce companies.

We are dedicated to helping companies increase engagement and conversions online while also making the internet more personalized and relevant. The benefits of using SaaS like Triggerbee, is that it’s scalable and easily accessible over the internet, while offering various ways of improving the customer journey on your website through personalization. 

What exactly is personalization? It’s the practice of using data to create tailored online customer experiences. The easiest examples to give (in the context of e-commerce) are elements such as product recommendations, audience-specific promotions and the use of first names in communication. It’s important to do this to maximize the value of your customer base and improve the customer experience for increased loyalty, customer retention and repeat purchases. 

Our goal is to grow even further and help even more companies with creating the ultimate experiences online. Today, Triggerbee enhances the customer journey for many companies in e-commerce and we have several case studies publicly available, including KICKS, Bubbleroom and more. When you ask yourself how exactly your company can grow, personalization should be much higher up the list of priorities. Part of our mission is to make a case for why it’s important to work on personalization and how great of an investment it is.

Egg Hunt Campaigns

During Easter, Flowlife customers and visitors were able to take part in a digital egg hunt on their website. Flowlife used Triggerbee to create two separate campaigns, one for mobile and another for desktop, where participants would search for eggs hidden across the website.

The goal of this event was to gather email signups. Only by signing up with your email address, did you gain access to the hunt. Every egg contained a clue about the next one and the participants were also registered for a raffle, with a Flowlife product of their choosing as the prize.

The results of these campaigns were 10.83% on the desktop campaign and 6.41% on mobile.

Flowlife also arranged a more traditional egg hunt, with 6 eggs hidden around Stockholm containing training & recovery products. Hints about the eggs’ whereabouts were shared on the Instagram account.

“We at Flowlife are very pleased with our egg hunt that we created on Triggerbee’s platform. Creating engagement in the digital atmosphere is not an easy task, but we are very pleased with the result. The conversion rate for the campaign reached 8.62%. We increased pages / session by 23.01% and the average session length by 14.47% compared to the previous period. ”
– Valter Arnborg, E-Commerce Manager

 

Pre-launch campaign

Influencer marketing is a core activity for Bubbleroom. In the lead-up to a design collaboration with the influencer Lovisa “Lojsan” Wallin, who was going to release a new collection, they successfully used a pre-launch campaign that beat all previous records. The purpose of the pre-launch campaign was to get as many people as possible to register their interest for the collection, in advance, before the official release.

The campaign went live approximately 2 weeks before the collection was available for purchase and they used 2 types of campaigns, scheduled to end the day before release.

Campaign 1 was an embedded variant, shown to everyone on the landing page.

Campaign 2 was a popup with a countdown to release, with the intention of collecting email addresses.

Demographically controlled callouts

Frank Dandy has made a name for themselves among underwear for guys and girls. They built up their database with demographically controlled callouts within the men’s and women’s sections on their website, and offered a 15% discount on the first purchase.

They used one campaign to show a callout for visitors on the men’s or women’s section.

Discount code reminder

KICKS actively sent out exclusive membership discounts based on the membership status and, naturally, many people forget to use said discounts.

To activate their club members and call on them to use their discount codes, they used Triggerbee to create and aim campaigns to remind their members about their membership discounts. The message in every campaign is adjusted based on the membership level.

Do you want to know more about KICKS and their personalization initiatives? Read a bigger case on KICKS.

Out of stock – reminder

Instead of having people leaving the site when products are out of stock, Boomerang used a reminder campaign triggered by link clicks.

When a product size is back in stock, they send a reminder. This helps Boomerang both with collecting email addresses, to build an email list, but also with enriching the email database and the target audience with clothing size information.

They used one campaign to show a popup for visitors who clicked on a link on product pages, when certain sizes were out of stock.

Discount code raffles

Engaging club members and rewarding loyalty is important for All Things Commerce. Every month they have held raffles for 5 gift cards in different price levels. Information about the raffle is shared through newsletters that lead members to the website.

With the help of Triggerbee Onsite Campaigns, visitors are greeted with a campaign where they can enter their email to be a part of the raffle. If they win, the customer service team is automatically notified about the winner and will send out the gift card.

This has resulted in a very high engagement with an average of 65% participation. Because of the many members going to the website, this has also increased the deliverability of Moomin Newsletters.

Still curious about All Things Commerce’s personalization efforts? Read our big case on Moomin.

Personalized banner

To personalize the experience for their returning customers, Dunken created a personalized banner on the homepage. First time visitors saw a banner with two buttons, leading to the sections for male and female clothing. Depending on the chosen initial category, you got to see an adjusted banner the next time you landed on the homepage, with buttons leading to different categories from the male or female assortments.

Banner 1 had a single variant, for first time visitors, and was meant to segment the next banner for returning visitors. The button choices decided which campaigns to follow up with. 

Banner 2 (variant 1) used a banner with an image of a man, with buttons leading to different categories from the men’s assortments.

Banner 2 (variant 2) used a banner with an image of a woman, with buttons leading to different categories from the women’s assortments.